Experience

• 

  Volvo car (asia pacific) investment holding co., ltd.

  Jun 2016 - Sept 2016

  Executive assistant to senior director apac it

  • Support the planning and on-site implementation of several marketing events• Scheduled weekly meeting agenda for APAC IT management team, summarized meeting minutes regarding IT strategy planning and improve business process

• 

  Zhejiang dahua technology co., ltd.

  Jun 2017 - Aug 2018

  Key account manager for denmark

  • Coordinated and integrated resource with product, project and price departments to provide accurate information, support for customers• Conceived and executed marketing activity plans, calculated yearly budget and estimated ROI for marketing campaigns; arranged and participated in branding and promotion activities

• 

  Signify

  Jan 2020 - Jun 2020

  Student consultant

  • Conducted a qualitative market research on the indirect sales channels for professional lighting available to small and mid-sized fashion retailers in the Benelux and Italy• Refined a quantitative problem definition of the investigated market and players; conducted interviews with key stakeholders• Coordinated data collection and analysis to develop strategies and tailored recommendations

• 

  Avic international mineral resources co., ltd

  Aug 2020 - Mar 2021

  Business assistant

  • Responsible for imported and domestic iron ore trading business, reviewed and revised English contracts and followed up on contract implementation• Responsible for coordinating with corporate functions, such as payment, delivery of goods, contract approval, invoice, etc.

• 

  Vibe

  Mar 2021 - now

  🤝 Customer Marketing:• Managed 140+ reviews with 4.6+ ratings on Review.io, enhancing Google Shopping ad CTR by 2x. Strategically placed these reviews throughout the funnel, yielding a 10% increase in purchase conversion• Spearheaded and built a referral program on ReferralCandy from scratch, resulting in $230k sales and 1.5k+ customer advocates• Conducted targeted customer interviews focusing on marketing agencies, construction, and education sectors. The insights obtained led to refined marketing strategies and a significant boost in campaign ROAS 🎯 Product Marketing:• Served as a key driver in the GTM strategies for two major product launches: Vibe Board Pro 75″ and the flagship Vibe Board S1 55″. This led to a 140% YoY sales growth, attributed to new product campaigns, seasonal sales, and holiday promotions• Collaborated closely with cross-functional teams spanning product, development, sales, customer success, and design Show less

  • Growth Marketing Manager

    Oct 2021 - now

  • Product Marketing & Customer Marketing Manager

    Mar 2021 - Oct 2022