Sarosh Elahi

Experience

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  YooMedia

  Jun 2005 - Jul 2007

  Gaming and Dating Analyst

  Hired to provide analysis and insights to the CEO and CMO on the business and advertising efforts at the company. 1. Data Analysis - I managed database segmentation, SEO/SEM reporting, and e-CRM program implementation. I track key metrics daily/weekly/monthly, monitor competitors, and produce market share reports 2. Business Growth - Identifyed opportunities for horizontal expansion of services across multiple e-gaming and e-dating platforms. This included conducting internal and external research projects for decision support information. Show less

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  Netcel

  Aug 2007 - Aug 2008

  Digital Marketing Consultant

  Hired to build out the SEO and Paid Search practice at the agency.1. Digital Marketing Expertise - I advised clients on creating effective (SEO) Search Engine Optimization, (PPC) Pay per Click and Email marketing strategies. 2. Strategic Consultancy - Working with clients including the Institute of Learning and Management and Thomsons Business Strata who I worked with extensively on SEO and PPC with a view to increasing website visibility on Google.

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  Adobe Systems Europe (Digital Marketing Suite)

  Aug 2008 - Aug 2014

  I was responsible for managing a customer portfolio of over $50 million across clients such as The Royal Bank of Scotland, Barclays, IG Group, Nissan & Renault. 1. Stake Holder Management – Conducting regular communications through QBRs and onsite interactions with client teams I was able to understand and align all of Adobe's (marketing cloud) post sales efforts to my clients digital marketing needs. 2. Commercial Growth - Being the one face of Adobe within the account I was responsible for identifying opportunities to grow my accounts and enlarge the Adobe footprint based on delivering customer verified value. This included license sales, professional services and training subscriptions. Achieved 120% Gross retention during my tenure in the role. 3. Strategic Alignment - As a key player overseeing the rollout of the Adobe Marketing Cloud across large blue-chip organizations, I had a unique vantage point that allowed me to provide strategic guidance when clients embarked on new projects or considered re-platforming. I helped them navigate the intricacies of tracking, testing, personalization, and conversion optimization across all platforms. Show less Hired as a subject matter expert in the fields of Paid Search and Search Engine Optimisation to help Sales teams accelerate the growth of Omniture's Search Centre product.1. Omnichannel analytics – Worked across Search Centre and Site Catalyst, which formed part of the Omniture Analytics Suite. My role entailed providing consultancy and implementation services within the search marketing domain to blue chip clients within the UK and Europe.2. Optimising Media Budgets - I was involved in the provision of both consultancy and managed PPC services where I use Search Centre’s proprietary bid management, portfolio management and budget management tools to optimise paid search to boost performance across the globe. 3. Market research – Optimized all aspects of the client’s search marketing effort ranging from budget allocation to keyword research and conversion tracking via a market leading web analytics products like Site Catalyst. Show less

  • Senior Customer Success Manager

    Jun 2012 - Aug 2014

  • Industry Expert SEO & PPC

    Aug 2008 - May 2012
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  ScribbleLive

  Sept 2014 - Jul 2017

  Director Client Success Services (EMEA)

  Hired to build and lead the CSM organisation in EMEA to support client retention and growth.1. SAAS Specialism – My team and I managed the day to day relationships with clients like RedBull, Juventus, Sky Italia, Gruppo Espresso, Al-Jazeera, ARD, Le Monde, Spiegel amongst many others. The ultimate responsibility for the client's renewal lay with my team. During my tenure we achieved a retention rate of +90% every quarter, whilst increasing revenues from the existing client base via upsells in the region of 20-25%. 2. Team building & management - I built and managed the entire CSM and Sales engineering team in EMEA who were responsible for making sure that our clients got the most out of their investment in ScribbleLive. Devised and managed all renewal processes and CSM compensation plans. 3. Product Development – As a member of the core product ownership team and the EMEA representative, I had a substantial say in the product development roadmap. I am also an Agile certified product owner and was frequently called upon to sit in on product ideation working groups to provide feedback on product development roadmaps. Show less

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  Taboola

  Aug 2017 - Jan 2019

  Senior Solutions Manager

  Hired to act as the main point of contact between the business (Sales and Account Management) and the Product teams. 1. Product Development - My role entailed the collection, dissemination and prioritisation of numerous customer requirements whilst managing these with Product & R&D through to delivery.2. Mobile app and Web Technologies - I provided technical guidance as it pertained to how the Taboola tech stack would be implemented on the client’s digital properties. This included but was not restricted to Desktop, Mobile Web and Native mobile App environments. 3. Pre-Sales & Attribution expertise – My role also saw me participate in responding to RFPs and complex pre-sales demos and I was on point to deliver against any technical specifications that were outlined during the process. I was also responsible for leading the Solution Management effort on the pre-sales front in EMEA and am the subject matter expert for Attribution and Analytics. Show less

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  IFleet - Advanced Fleet Management

  Oct 2018 - Jun 2020

  Chief Marketing Officer

  Co-founded a market first offering around Fleet Management to serve Pakistan's growing fleet management industry. 1. Go To Market Strategy - Responsible for all elements of the Go to Market strategy for the iFleet proposition, including Market research, Identification of the Ideal Customer Profile, Website Design, Promotional Videos, Social Media Marketing & Management, Brochure design and branding. 2. Customer Acquisition - Devised the entire strategy for lead mining, customer acquisition and retention across target verticals of business. 3. Sales Training - Delivered all Sales training and marketing materials including pitch decks, RFP response support, custom videos and strategic guidance around how to customize the solution for the needs of the market.4. Product Development - I am a central member of the Agile Product team at the company with a full stake in the product development roadmap of the platform. Show less

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  Enablers inc

  Dec 2018 - Mar 2019

  Digital Marketing & Product Mentor (Contract)

  I was hired on a short-term contract by the company CEO to mentor and help the product and sales teams as they worked on their MVP for their innovative crowd sourced network quality testing tools. 1. Adoption of Agile – Worked with product teams to establish a product backlog, run daily stand ups, prioritise feature requests, stake holder management, run sprint reviews and run user tests. 2. Go To Market preparation – Worked with the marketing teams on a website re-design, Brochures and Technical Sheets along with detailed presentation material for Sales teams. Show less

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  AdChina.io

  Jul 2020 - Sept 2021

  Sales Manager

  Joined a nascent sales team as the second member tasked with growing the business in the Americas, Europe and the Middle East1. Commercial Excellence - I successfully converted inbound leads into paying customers, guiding them through the entire journey. From value proposition articulation to commercial negotiations and contract signature. The impact? These signed customers now rank among the top 5 highest revenue accounts in the company.2. Customer Retention - I helped onboard customers post signature to the AdChina.io platform through product training and by providing strategic advice about the Chinese digital advertising landscape. My customers started their engagement with one channel and 80% expanded to multiple channels within the first 6 months. 3. Product Development - I was also part of the product team to provide input from the field into the development of the product roadmap. Show less

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  Branch

  Sept 2021 - May 2022

  Senior Customer Success Manager

  With a portfolio exceeding $5 million+ across a variety of verticals I was responsible for the implementation, adoption and renewal of Branch clients across the US and EMEA. I successfully maintained a gross retention of over 115% across my client portfolio. 1. Value Realisation: Liaising between IT and Marketing teams I was able to successfully distil business requirements that were crucial to the successful implementation of Branch attribution which allowed my clients to understand where their digital spend gave them the most bang for their buck and understand their users’ digital journeys. 2. Customer Onboarding & Retention - Collaborated with our Certified Integration Partners to ensure a seamless transition for customers from onboarding to ongoing activity. By providing step-by-step guidance, we empowered users to get the most value from our product.3. Product adoption & Advocacy - Conducted continuous analysis of customer product usage to proactively identify opportunities and risks related to account health. By staying attuned to user behaviour, we optimized their experience and addressed any potential challenges.4. Commercial Growth - Tested and iterated on commercial initiatives, ensuring alignment with customer needs. Our goal was to enhance adoption rates and drive positive outcomes. We meticulously tracked results to measure the impact of these efforts Show less

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  Adobe

  Jun 2022 - now

  Principal Customer Success Manager - WPP Global

  1. Commercial Growth - Led Adobe's post-sales team (10+) to drive AI-powered Creative productivity solutions for WPP Global, resulting in a 25% growth in commercial footprint.2. Customer Advocacy & Recognition - Championed industry recognition by publishing case studies and securing speakers at Adobe's annual creativity conferences, MAX, in London and LA.3. Value Realisation - Established a framework of "Customer Verified Value" to quantify the impact of enablement and adoption programs for WPP leadership quarterly.4. Gen AI specialism - Launched and scaled Adobe's GenAI offerings through Creative Cloud and API integrations into WPP Open and bespoke tooling for over 40k+ employees across the WPP agency ecosystem. Show less