
Landon Foster, MBA
Guest Services Representative

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About me
Visitor Center Director at Lux Row Distillers & Limestone Branch Distillery
Education

University of Louisville
2021 - 2022Master of Business Administration - MBA GraduatedActivities and Societies: College of Business Alumni Council; RaiseRED Dance Marathon Alumni Council; Distilled Spirits Certificate

University of Louisville
2013 - 2017Bachelor's of Science in Business Administration Marketing GraduatedActivities and Societies: Student Government Association College of Business Senator | Habitat for Humanity President | Relay For Life Public Relations Director | RaiseRED Dance Marathon Student Outreach Coordinator | Delta Sigma Pi Fraternity
Experience

Bardstown Tourist Commission
Mar 2013 - Feb 2018Guest Services Representative• Engaged thousands of visitors and passionately represented Bardstown on all levels• Worked on projects in conjunction with Chamber of Commerce, Economic Development, Main Street Association, and Kentucky Bourbon Festival• Trained multiple new employees

University of Louisville
May 2015 - Sept 2015Donor Relations Specialist- Built rapport and reaffirm university alumni relations by connecting with alumni through phone calls.- Solicited donations to raise funds for student scholarships, programs, recruitment efforts, and campus improvements.

University of Louisville
Jun 2016 - Dec 2016Student Assistant- Direct Assistant to the Sr Vice President of Finance and Administration- Front Desk Associate- Provide assistance to visitors of Grawemeyer Hall, the main administration building on campus, including the office of the President, Finance, University Advancement, and the UofL Foundation.- Perform various tasks within the office, building, and campus.

Friend for Life Cancer Support Network
Aug 2016 - Feb 2018Marketing Specialist• Digital marketing management and content development• Event planning and implementation from conception to fruition• Patient and caregiver data entry, analysis, and reporting

Luxco, Inc.
Feb 2018 - now- Manage all operations of the Lux Row Visitor Center- Create and execute premier tour experiences and special events- Design seasonal retail merchandising plans- Manage experiential booking platform- Develop and execute annual budget- Hire and train a growing number of employees- Work directly with global sales team and assign VIP experiences for national accounts- Represent Lux Row portfolio nationally at special events and festivals - Manage daily operations of the Lux Row Visitor Center- Manage a team of Ambassadors and tour, bar, and retail programs- Manage social media accounts- Manage Visitor Center billing and inventory- Manage group sales and ticketing- Craft new tours to build a premier guest experience- Work directly with global sales team and conduct VIP experiences for national accounts- Represent Lux Row portfolio locally and nationally at special events and festivals Certified Executive Bourbon Steward by Stave & Thief Society• Manage a team of tour guides and assist in running the distillery’s visitor experience• Manage social media accounts as the only on-site marketing contact• Direct contact for tour companies scheduling group experiences• Conduct VIP experiences for national accounts • Lead experiences for Single Barrel Program• Represent Lux Row portfolio locally and nationally at special events and festivals Certified Bourbon Steward by Stave & Thief Society• Original team member since distillery Grand Opening in April 2018• Conduct tours of the distillery, engaging visitors on unique distilling process• Conduct educational tastings of the Lux Row portfolio of brands• Cross-trained on all aspects of the visitor experience and distillery operations• Assist with retail management, merchandising of product, and point of sale
Lux Row Distillers Visitor Center Manager
Jan 2024 - nowLux Row Distillers Visitor Center Supervisor
Aug 2021 - Jan 2024Lux Row Distillers Lead Brand Ambassador
Jan 2021 - Aug 2021Lux Row Distillers Brand Ambassador
Feb 2018 - Dec 2020

Friend for Life Cancer Support Network
Jul 2020 - Jan 2022Marketing Director- Manage all marketing content- Manage social media accounts- Manage communication to volunteers and supporters- Assist with event planning and fundraising- Recruitment and engagement of 400+ volunteers
Licenses & Certifications

Bourbon Steward
Moonshine UniversityFeb 2018
Executive Bourbon Steward
Moonshine UniversityFeb 2020
Graduate Certificate in Distilled Spirits
University of LouisvilleAug 2022
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