Experience

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  Innity sdn bhd

  Sept 2004 - Sept 2007

  Online media manager

  Handled the ad operations for Innity and gained my firsthand ad ops experience through the usage of MSN's and Innity's in-house developed ad-servers. Acquired knowledge of campaigns trafficking, management and reporting through this role. Involved in Innity's ad products development (Rich Media and Innity's Ad server - Advenue), management and marketing. Kick-started Innity's ad network where I was slowly moved out from the ad ops department and focused on reaching out to a mass group of publishers. Responsible to develop and maintain the partnerships with publishers. Show less

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  Guardian group

  Nov 2007 - Oct 2008

  Online ad operations exec

  Thanks to the experience from my previous job, I was able to secure this position when I was in UK for working holiday. Other than the opportunity given to experience a different working culture, I was given a chance to continue sharpen my ad ops knowledge through trafficking online campaigns, doing ad testing and troubleshooting using DoubleClick (acquired by Google in 2007). I worked closely with the sales team by providing them weekly updates (analysis) for the campaigns performance and was responsible to liaise with clients on creative submission as well as reporting. Show less

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  Innity sdn bhd

  Nov 2008 - Dec 2010

  Media development manager

  I was assigned the responsibility to expand Innity's Performance Network through publishers recruitment and partnerships development. Aside from that, I was tasked to prepare the ad product documentations and guides for internal and external references. I was still heavily involved in ad products development, management and marketing.I travelled to TH, VN, ID and SG to assist and support the local offices in starting and building Innity's Performance Network locally. I provided training to local team and attended publishers meetings to introduce and market Innity's Performance Network. Show less

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  Digital five sdn bhd

  Feb 2011 - Apr 2011

  Manager, online operations & strategic

  - Monitor campaign delivery - Sales support- Carried out testings for new ad products through DFP

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  Isentric sdn. bhd

  Apr 2011 - Nov 2015

  Digital media consultant

  Provides consultation for online/digital media related projects:1. www.mruncit.com2. www.mspace.asia3. www.way2bet.com.au4. Digital Marketing Campaigns5. www.flowers.com.my 6. www.orientaldaily.com.my 7. www.hochinsoon.com

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  Mruncit commerce sdn bhd

  Jul 2012 - Jul 2014

  Team lead, online marketing and operations

  I was first recruited as the Digital Marketing Manager to assist on website development (user interface and layout) and online/digital marketing on a project basis. I was promoted to team lead in December 2012 to oversee different departments – daily operations, product development, customer service and marketing. Some of the main tasks include:- Plan and budget marketing campaigns- Campaign management - working with different ad networks/media owners as well as handling SEM - Google Adwords and Facebook apps. - Campaign analysis and reporting- Manage creative team - SEO - Set up the ad-serving platform for the website in order to create more internal links. - Manage and optimize the website through the usage of Google tools – Google Analytics, Google Webmaster, Google Adwords, Google AdPlanner, Google AdManager, Google Trend and Google Alerts. Show less

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  Innity

  Dec 2015 - May 2022

  I led a team of 14 subordinates at HQ in Malaysia, overseeing the publishers and KOL partnerships development team, and providing support to regional offices across APAC. I played a crucial role in building the KOL partnerships development team from the ground up, handling everything from KOL development team recruitment to establishing process flows and thorough documentations.Additionally, I actively contributed as a committee member within the product team, participating in discussions related to development, management, and marketing. During this time, I crafted comprehensive process flows and programmatic documentations for all regions, collaborating with various departments.Moreover, I successfully led a group within the strategic partnership team, consistently achieving strategic partnership sales targets for two consecutive years. I strongly believe in the importance of documentation and knowledge sharing, understanding their pivotal role in ensuring long-term success. Show less

  • Regional Head of Strategic Partnership

    Jan 2022 - May 2022

  • Acting Head of Ad Ops, Malaysia

    Jun 2020 - May 2022

  • Head Of Business Development, Malaysia & Regional

    Sept 2018 - Jan 2022

  • Senior Business Development Manager

    Dec 2015 - Aug 2018
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  Freelance

  Sept 2022 - now

  Digital marketer

  I'm currently freelancing and providing assistance to several lifestyle and fashion brands. My services include:- Planning media ad budgets- Social media management and marketing across platforms such as Facebook, Instagram, Linkedin, TikTok and XiaoHongShu- Google SEO and SEM- Email marketing- Managing Meta ads- Onboarding and managing Google Search Console, Analytics, Merchant Centre, and Business Profiles.- Amazon Store Management including A+ content