Karthik Aisola

Experience

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  Virtual I

  Feb 2010 - Jan 2012

  SEO Strategist

  • Assisted Senior web developer in building websites using PHP and My SQL• Working with the development team to analyze site code and provide recommendations based on SEO best practices• Conducting competitive market research for each client to identify opportunities for increasing their online visibility• Weekly and Monthy traffic report generation

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  LeadWinner Inc

  Jun 2012 - Nov 2012

  Digital Marketing Strategist

  • Assisted in the development of short- and long-term marketing and SEM strategies and managed their execution• Developed and Implemented Complete SEO Strategy, like keyword analysis, competitor analysis, website analysis, link building etc. for client websites• Created, optimized, and managed client social media profiles focusing on promoting brand awareness, building following, listening to and engaging with targeted audiences, and increasing website traffic.• Tracked effectiveness of social media & Paid Advertising campaigns by analyzing growth of reach, sales and community engagement through Google Analytics and other social media analytics tools.• Designed, Developed & Managed Wordpress blogs for various clients• Generated periodic marketing report using Google Adwords and Google Analytics metrics• Media Planning and Buying for Clients Show less

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  LogicMatter

  Jan 2013 - Sept 2013

  Digital Marketing Analyst

  • Partially designed & developed the company website according to the SEO standards• Developed, optimized, and managed Landing Pages. Performed A/B and multivariate testing to increase conversion rates• Executed PPC campaigns, which includes Writing ad copies, testing and optimization in LinkedIn & Google• Created Content strategy for company blog and other social media platforms, which helped in generating leads• Tracked effectiveness of social media & Paid Advertising campaigns by analyzing growth of reach, sales and community engagement through Google Analytics and other social media analysis tools.• Created ongoing strategies and executed social media campaigns (social contests, promotions and discount offers) through email marketing, paid advertising and SEO• Generated periodic marketing reports using Google Adwords and Google Analytics metrics Show less

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  HCL Technologies(Client - Google)

  Sept 2013 - Jul 2014

  Senior Executive (Media Manager)

  • Managing YouTube AD campaigns for NA region through DFP (Double click for publishers)• All back and forth Communications with sales, Onshore Account Managers and External Clients to ensure ads are up to specs and campaigns are launched on time• Asset management, QA/Trafficking, Buddy check, Policy check and Activating the campaign• Generating reports and Monitoring Campaigns on regular basis.• Working with tags and pixels from different third party ad servers apart from doubleclick Show less

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  Accenture(Client - Google)

  Aug 2014 - Sept 2015

  Media Campaign Manager

  • End to end campaign management, from creating a media plan, error free execution and report generation• Making presentations to clients about the available Ad Products and media plans to educate them and fetch business • Work closely with Doubleclick Rich media team to build YouTube homepage and other format ads• Test and implement various 3rd party AD tags from different vendors, where applicable.• Educate clients on the full value of Google products and advertising solutions• Attending Kick off calls with the client, to ensure creative concept of the ad meets specifications• Analyze media spend across platforms and help clients develop business strategies based on specific goals and ROI analyses• Leverage Google media channels(Including Google display network, mobile platforms and YouTube Reserve advertisements)• Liase with sales on campaign changes & updates during flight• Monitor & Optimize campaigns, including reviewing reports and making suggestions for improved performance Show less

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  Pramati Technologies Private Limited

  Oct 2015 - now

  Digital Marketing Manager