Experience

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  American red cross

  Jan 2017 - Mar 2019

  Swimming instructor

  In accordance with the Red Cross guidelines, organized and executed swimming and water safety classes for 3 -5 children between the age of 6 - 12 years. Eligible to teach Learn-to-Swim, Levels 4-6, and Adult Swim for Red Cross

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  Secret city trails

  Nov 2019 - Apr 2020

  Content creator

  Aid with search engine optimization by producing blogs about Amsterdam City.Co-ordinated with the founder to enhance the quality of five game products in Amsterdam and one game product in Belgium.

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  University of amsterdam

  Aug 2020 - Dec 2020

  Student assistant

  Student assistant for the course 'Methods of Communication Research & Statistics'

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  The student hotel

  Aug 2021 - Feb 2022

  Public relations

  Primarily supported the earned media department projects, such as executing influencer campaigns, organizing photoshoots for Executive members, managing press requests and inquiries, and creating weekly reports on brand mentions.Additionally, I conducted quantitative research on the effects of partnerships and collaborations on brand perception. As a result, I created a pitch deck for future partnerships the team can use to reach out to external parties

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  Unilever

  Mar 2023 - Sept 2023

  Consumer market insights eu performance

  Collect, clean, process, and aggregate metrics from various databases, making data comparable to analyze and derive insights from data for market performance. An emphasis on driving business impact through data storytelling. Create visually appealing data visualizations and charts to effectively communicate the performance of the homecare department to cross-functional teams, whilst collaborating with agencies.

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  Birkenstock

  Nov 2023 - Oct 2024

  Direct-to-consumer eu analytics specialist

  Analyze ecommerce data to uncover trends and opportunities, presenting insights across departments.Utilize SQL, Python, and BI skills to access comprehensive Birkenstock data landscape, generating both ad-hoc and long-term insights.Collaborate in 4-person cross-functional Taskforce to enhance the Birkenstock Membership Program, working alongside the Steering Committee.

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  Check

  Nov 2024 - now

  Data analyst