
Timeline
About me
Associate Manager at PepsiCo
Education
Sri chaitanya junior college
2007 - 2009Maths, physics & chemistryKennedy convent n high school
1994 - 20071st classVesim - vivekanand institute of management studies and research
2012 - 2014Master of business administration (m.b.a.) marketing 1st classActivities and Societies: Member of the Placement Cell, Organized HR Summit '13
Gowtham degree college
2009 - 2012Bachelor of business management 1st classDigital vidya
-Certified digital marketing master digital marketing
Experience
Trent ltd
Jun 2014 - Dec 2015Executive - planogrammingGourmet West was gourmet food division of WestsideHave set up Space, Range and Display at Backend and FrontendIncreased sales of multiple categories by studying the sales trends and customer buying patternNew Store Openings: Been a part of 3 store openings at Bangalore, Ahmedabad and Baroda and delivered planograms for all the categories after coordinating with Category and Operations team
Trent hypermarket pvt ltd-star bazaar- a tata & tesco enterprise
Dec 2015 - Jul 2016Executive - srdRange Rationalisation and Margin Maximisation – helped in increasing small stores Gross Margin by 1%.
Spar india (max hypermarket india pvt limited)
Jul 2016 - Dec 2018Senior executive - planogram & space planningResponsible for FMCG (food & non-food), Grocery, Home & Living (General Merchandise and Home Furnishing) Planogram.Seasonal/ Festive/ Theme based planogram for ATL and BTL linesResponsible for Checkout impulse planogram.New Store Planogram – Responsible for delivering primary and secondary space planogram.Deciding the Category Adjacency for better connection and ease of shopping for customers.Setting up the process and defining the deadlines.Accomplishments:Planned and executed checkout planograms in PAN India stores.Secondary Space planned across stores for better placement of ATL and BTL lines Show less
Anheuser-busch inbev
Dec 2018 - Jul 2021Worked on retail accounts like Walgreens, CVS, Military, Stater Bros with an average quality of 99.4% in 2 yearsProject SPOC for Walgreens for a period of 3 months, which had 14 merchandisers and delivered the project a week in advance with a total quality of 99%. This effort was recognised at townhall and also received appreciation from partners from the USAHello GSPC Bi-monthly newsletter, to drive more volumes for the team and had a total readership of 300 employees across India, EUR, USA and Canada Show less
Principal Analyst
Dec 2020 - Jul 2021Senior Analyst
Dec 2018 - Dec 2020
Pepsico
Aug 2021 - nowSuccessfully increased the retail shelf space for PepsiCo products by an average of 5% for Boon's Markt across Netherlands. Developed strategic plans by incorporating the new SDT/CDT to optimize product placement and visibility. Successfully increased the retail shelf space for PepsiCo products by an average of 4ft. for Walmart stores across Canada.Secured an additional 2ft. of shelf space for Dollarama, leading to an impressive $CAD 11M increase in sales
Associate Manager
Jul 2023 - nowDeputy Manager
Aug 2021 - Jul 2023
Licenses & Certifications
- View certificate
Marketing analytics: presenting digital marketing data
LinkedinMay 2019 - View certificate
Getting your ideas approved
LinkedinJan 2020 Certified digital marketing master course
Digital vidyaGoogle ads fundamentals
GoogleMar 2019- View certificate
Advertising on instagram
LinkedinMay 2019 - View certificate
Brand and marketing integration
LinkedinMay 2019 - View certificate
The data science of retail, sales, and commerce
LinkedinMay 2019
Languages
- enEnglish
- hiHindi
- siSindhi
- teTelugu
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