Experience

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  Sc tricotaje somesul sa

  Sept 2000 - May 2004

  Account manager

  ▪ Negotiated big value contracts and maintained long-term business partnership with new and existing clients from France, Scandinavian and Middle-Eastern Europe countries (40% of total annual turnover).▪ Overseeing all aspects of business co-operations (from order processing to production and export delivery) for a large portfolio of clients.

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  Automobile dacia s.a.

  Jun 2004 - Sept 2005

  Marketing project coordinator

  ▪ Coordinated and executed a large number of promotion projects in order to grow sales and actual market share in the car industry (involving direct marketing and e-marketing campaigns as well as competitive benchmarking). ▪ Directly involved in the successful launching plan of the new car model Logan (promo campaign, commercial road trip, post launch evaluation).

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  Memrb

  Oct 2005 - Sept 2011

  Market research executive

  ▪ Proficiently managed a diversity of research projects (either on retail audit or on shopper insights) at all stages: debrief clients’ needs, produce adequate proposals, develop and design questionnaires, proactively co-operate with analysts team to ensure they are delivering high quality data, checking for accuracy, analysis and interpretation of results, high standard and within deadlines reports and presentations. ▪ Business development both generating and pursuing new business prospects and contacts (dealing with top retailers and FMCG players in beverages, snacks, home care and personal care sectors) helping the organization to meet and often over achieve the annual sales targets. Show less

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  Coca-cola hbc

  Oct 2011 - Oct 2018

  Market research coordinator

  ▪ Developed a strong understanding of consumer, shopper and category insights being able to identify key issues and opportunities for profitable category growth. ▪ Designed and implemented a significant set of market research initiatives with full responsibilities regarding the budgets while ensuring adoption of consistent process/ methodologies/ source data according to project specifics. ▪ Managed an effective interaction with a wide number of research and consultancy agencies (local and international) in order to supervise ongoing projects and to keep up-to-date on new methodologies/ research tools/ services.▪ Continuously improved reporting format based on internal customers’ needs, crafted powerful executive summaries, linked information from different projects in order to help stakeholders to take the right decisions.▪ Collaborated across departments while also coaching and training business partners (Marketing and Sales) on analytical tools during the annual business plan or long term strategy creation process and also throughout the year for specific projects (campaigns evaluation or new products launches). Show less

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  Nielsen

  Oct 2018 - Dec 2019

  Senior research manager

  ▪ Major contribution in successfully selling cutting edge market research tools by helping clients to become early adopters of these techniques and methodologies that helped them to validate the efficiency of potential future business scenarios.▪ Collaborated efficiently with the global product leadership, operational and technical teams to enhance the features and value-add of existing research tools based on clients’ feedback and business needs.▪ Produced a variety of proposals that wisely combined the most appropriate set of quantitative and qualitative research methodologies for delivering an enhanced learning outcome for clients.▪ Offered consistent and valuable support to other team members during all stages of research projects from kick off to delivery of succinct reports highlighting key insights that were translated into compelling actionable recommendations for clients. Show less

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  Ipsos

  Feb 2020 - May 2020

  Customer experience leader

  Promoting Ipsos CX solution set among existing and potential new clients while leading a team of customer experience professionals dedicated to high quality client programme delivery.

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  Raiffeisen bank romania

  Jul 2020 - now

  ▪ Collect, track, analyze and report customer feedback and suggest improvements internally based on the insights gathered.▪ Coordinate workshops for defining the personas and mapping customer journeys to identify the gaps in customer experience across bank’s touchpoints.▪ Liaise with internal stakeholders (such as marketing, sales, product owners, UX etc). to ensure that gaps in the customer experience are understood and addressed (close the loop process, product enhancements, new feature launch etc.).▪ Ensuring the CX strategy is aligned to the larger business vision and goals.▪ Advise the internal teams setting specific CX KPIs for their performance objectives.▪ Contribute to delivering a customer experience employee education program.▪ Internal communication campaigns to support building a customer centric mindset. Show less

  • CX & Research Lead

    Dec 2022 - now

  • Customer Experience Expert

    Jul 2020 - now