Ansar Anvari

Experience

• 

  PepsiCo

  Jul 2017 - Dec 2017

  Junior Business Analyst

  Assisted with the development of intuitive digital solution for Merchant Loyalty Program by performing competitive analysis Conducted requirement analysis by interviewing stakeholders , Field Sales Team and merchants and created PRD

• 

  LLP AZMK

  Jan 2018 - Jul 2018

  Business Analyst
• 

  The Village Kazakhstan

  Jul 2018 - Dec 2018

  Business Development Manager
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  BTSDigital

  Feb 2019 - May 2022

  BTSdigital is the largest communication and e‐commerce ecosystems in Kazakhstan with over 5 million users. Company’s flagship product is Aitu, a messenger‐based superapp. I was focused on scaling superapp’s key component Aitu Apps, the mini‐app platform that unites users, businesses and developers. Aitu Apps has contributed significantly to the success of the superapp ‐ including reaching its first million active users.-Collaborated with Singapore‑based company Goama to integrate their gamification platform, resulting in a 41% boost in 7‑day retention- Led a complete redesign of the platform’s main screen and implemented innovative features, resulting in a 2x increase in avg session time- Boosted installs by developing viral mini‑app that resulted into local number one app in the App Store and Google Play Store- Led Biz Dev team of 4 to develop and execute sales strategies that generated 70+ mini‑app integrations from business partners within a year- Utilized Yandex Toloka and Useberry for UX testing and made in‑app navigation improvements, leading to a 35% raise in mini‑app open rate- Facilitated the PM hiring, conducting 30+ interviews across the superapp ecosystem, and provided mentorship to a Junior PM on my team Show less Managed all aspects of the Aitu Apps lifecycle, from ideation to launch. Conducted POC research, wrote concept docs and PRD, created initial mockups, built MVP and gathered metrics. After successfully pitching the investmemo to stakeholders, I was supplied with resources and trusted to lead 12‐person cross‐functional team to build full release product.- Conducted extensive competitive research and CJM analysis to optimize marketing strategies that lowered User Acquisition Cost by 65%- Developed AituBridge API for seamless integration with partners and third‑party developers, significantly improving mini‑app UX- Designed and implemented A/B experiments for our product to improve average session time by 24%- Developed product landing page for B2B which resulted in a client intake increase by 34%- Was organizing partner at hackathon, HackNU, along with Google, Microsoft, Facebook, where our team promoted the app platform. Teams developed 48 mini‑app MVPs, which helped us to gather 100+ bug reports and feature requests Show less Developed and integrated corporate services into SmartERG, the superapp of Eurasian Resource Group (ERG), a leading diversified natural resources producer with over 85,000 employees across the globe.- Led multi‑disciplinary 5 person team to design, develop and launch 6 corporate services- Contributed to an average annual savings of $100,000+ in operational costs by automating the core corporate segments- Improved the UX of the services by conducting multiple on‑site customer development sessions resulting in a 85% increase in NPS-Promoted and got invited to build and lead the app platform within 6 months due to strong performance and organisational impact Show less

  • Senior Product Manager

    Jun 2021 - May 2022

  • Middle Product Manager

    Jul 2019 - Jun 2021

  • Product Manager

    Feb 2019 - Jul 2019
• 

  Yandex

  May 2023 - now

  Yandex Search InternationalЯ отвечаю за Геопоиск, поиск Видео, Картинок, а также делаю образовательные продукты Школа Менеджеров ЯндексаВ рамках учебного процесса, перед нами стояла задача улучшить опыт пользователей колонок Яндекса, внедрив социальные механики: - Разработка прототипа социальных взаимодействий для пользователей умных колонок Яндекс Станции

  • Senior Product Manager

    Oct 2023 - now

  • Product Manager

    May 2023 - now