
Louis Vicart
Marketing Assistant

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About me
Involved in the Ecological Transition, personally and professionally.
Education

North Carolina State University
2013 - 2013Master 1 One semester on the NCSU campus in General Business Administration & ManagementActivities and Societies: IT at SKEMA US Student Club

SKEMA Business School
2011 - 2015Master in Management Business Administration and Management, GeneralActivities and Societies: Responsable IS BDE 2012, Secrétaire SKEMA Motors

西交利物浦大学
2014 - 2014MSc Entrepreneurship and Innovation for a Sustainable World One semester on the Suzhou campusActivities and Societies: Chinese Corner (exchange with Suzhou Students)

SKEMA Business School
2014 - 2015MSc Entrepreneurship and Innovation for a Sustainable World EntrepreneurshipEntrepreneurship is the art of recognition and exploitation of opportunities. Entrepreneurship is valuable within organisations as well as in the establishment of new ventures. Discoveringand transforming entrepreneurial opportunities into business requires that individuals not only possess knowledge, but that they also have the cognitive abilities that allow them to value and exploit that knowledge.
Experience

BMW PELRAS TOULOUSE
May 2012 - Jul 2012Marketing AssistantAssistant of the Marketing Department DirectorCreation of a Media PlanArrangement of the showroomPOS displayMailing and phoning campaignOrganization of the guest list for the Opening Ceremony of the new showroom Use of a CRM software

Microsoft
Sept 2012 - Feb 2013Student AmbassadorPromotion of Microsoft Products on SKEMA Sophia CampusWindows 8, Windows Phone 8 & Surface RT demonstrationSocial Marketing via a "Microsoft SKEMA Sophia" Facebook pageOrganization of a Windows Café

IBM
Jun 2013 - Dec 2013Marketing intern, Software Group, ECM and Smarter CommerceImproved Social Marketing via the “ECM Benelux” Twitter accountAssisted Sellers and Marketing Managers in their daily tasksCreated bi-monthly Pipeline emails to communicate market leads to SellersOrganized a Round-Table to 30 LOB potential client

Alphabet France
Dec 2013 - Aug 2014Marketing & Business Development AssistantDeveloped marketing tools for AlphaCity (corporate car-sharing solutions) and AlphaElectric (e-mobility solutions)Organized of several AlphaCity business breakfastsOrganized and hosted of electric-cars test-drivesCarried out the annual Mystery Tender study (benchmark)

BMW France
Aug 2015 - Dec 2015Future Retail & Customer Interactions AssistantCarried out BMW and MINI online customer satisfaction surveys (+4000 surveys/month)Trained internal employees to a new ticketing and phoning tool to improve dealer satisfactionDeveloped a new “Voice of the Customer” survey to achieve sustainable satisfaction

Equancy
Jan 2016 - May 2022Senior Consultant2022 : Groupe Lucien Barrière2021 : BMW France2020 : AXA Climate2016-2020 : Nissan Automotive EuropeMissions details below.

Nissan Motor Corporation
Jan 2016 - Mar 2020Leaded Train The Trainer event during new vehicle launch for +80 employeesDeveloped and deployed training material for +5000 dealer staffAchieved 92% Full Confidence Index KPI on LEAF 40kWh F2F trainingLaunched an on-demand learning platform Built the European Customer Quality (CQ) dashboard and managed the monthly updateTracked CQ KPIs for all markets (performance versus objectives, tracker update)Organized a workshop (venue, activities and content) with all markets CQ Managers
Nissan Intelligent Mobility and Product Training Consultant
Apr 2017 - Mar 2020Customer Quality Consultant
Jan 2016 - Apr 2017

Time for the Planet
Aug 2020 - nowInvestisseur
AXA
Sept 2020 - Dec 2020B2B Onboarding Consultant - AXA ClimateReworked and formalized CYMO solution commercial flowchartCreated B2B onboarding curriculum for new ClientsProposed an automated Client reporting template

BMW Group France
Jan 2021 - Dec 2021Change & Training ConsultantDeveloped with BMW Group France a Change Strategy to deploy a Marketing Automation tool to their dealer networkProject Management end to end : from design to deployment and trainingDeveloped and organized training sessions for +100 Dealer Marketing ManagersBuilt detailed training reporting (92% training usefulness and satisfaction)

La Fresque du Climat
Feb 2021 - nowAnimateur
Waves of Change Coalition
Apr 2022 - nowVolunteer wave leader - Tideline startups x investors06/2022: Organized and animated a startups (+20) x investors (+10) speed-meeting during Waves of Change forum in Biarritz.2022-2023: Certified +37 startups based on their #CollaborativeSustainability potential.Organized and animated 3 Tideline events with @BPIfrance @euroquity at BPI headquarter in Paris.06/2023: Organized and animated our first Tideline Startup Challenge. A collaborative challenge designed to answer costal adaptation issues faced by 7 international coastal cities.

Capgemini Invent
Jun 2022 - Feb 2023Senior ConsultantPeople & Organization
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FEVE (Fermes En ViE) 🦔
Aug 2024 - nowCommitted investorI chose to invest in FEVE (Fermes En ViE) 🦔 because my investment supports the installation of farmers in France, while respecting those who feed us, the environment and our health.
Licenses & Certifications
- View certificate

Entreprise et changement climatique
ESSEC Business SchoolJan 2022 
Certification Google Ads pour la publicité sur le Réseau Display
GoogleSept 2020
Certification Google Ads pour la publicité sur le Réseau de Recherche
GoogleSept 2020
Google Analytics Platform Principles
GoogleMar 2014
International Cultural Leadership Project (NCSU)
NC State Global Training InitiativeApr 2013
Volunteer Experience
Wave leader - Tideline startups x investors
Issued by Waves of Change Coalition on Apr 2022
Associated with Louis VicartAnimateur
Issued by La Fresque du Climat on Feb 2021
Associated with Louis Vicart
Languages
- frFrançais
- enEnglish
- spSpanish
- chChinese
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