Experience

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  Espm jr. sp

  Mar 2018 - Dec 2019

  ESPM Jr. is a junior enterprise that provides marketing and communication consultancy and market research services to real clients such as Fujifilm, Lycra and Contiki, with over than 30 years of history. It is completely formed by student from all ESPM's graduation courses and has primarily as a goal to develop its members through the involvement in real projects and responsibilites since the beginning of the graduation.➤ Implemented branding scope in the consultancy projects, envolving topics such as brand analysis, touch points analysis and brand positioning➤ Followed up 4 marketing and communication consultancy groups in order to guarantee the excellence of ESPM's Jr. marketing and communication projects, including corrections, project planning and deadlines, assesments and presentation follow-ups.➤ Relationship with different types of clients, aiming for their constant engagement and satisfaction throughout the whole project execution➤ Managed and developed 5 trainees, delivering monthly feedback along the HR team and delegating daily tasks➤ Developed internal material with instructive content concerning marketing communication strategies, such as advertising, events, merchandising, public relations, direct marketing, personal selling and so on.➤ Participated as evaluator in the selective process, creating content for multiple answer questions and group dynamics cases and making personal interviews Show less ➤ Developed 2 marketing and communication projects in a team of 4 other people for Contiki, global travel agency for young people and Sakura Nakaya Alimentos, Brazil's biggest soy sauce company➤Analysed the internal and external environment of businesses➤ Researched and monitored communication, social media and consumer behaviour trends➤ Conducted qualitative and quantitative researches so as to gain profound knowledge of consumers' behaviours and needs➤ Identified marketing and communication problems➤ Developed solutions and strategic recommendations to adress those clients' marketing and communication issues➤ Created impactful presentations Show less ➤ Managed all ESPM Jr.'s social media platforms➤ Created creative content on a daily basis➤ Posted content throughout different social media platforms➤ Monitored and analysed social media metrics in order to constantly improve posted content on social media➤ Searched for social media trends so as to post compeling and engaging content in social channels and guarantee the brand's relevance in the digital environment➤ Developed campaigns and events for internal and external stakeholders➤ Created creative communications concepts to the company's events, such as selective processes, lectures and others➤ Developed internal project aiming to connect marketing and communication activities with ESPM Jr.'s sales funnel Show less

  • Project Manager

    Jun 2019 - Dec 2019

  • Marketing Communications Consultant

    Sept 2018 - Jun 2019

  • Social Media Marketing Intern

    Mar 2018 - Sept 2018
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  B.blend

  Jul 2020 - Jan 2022

  Social media marketing intern

  B.blend is the first all-in-one drinks machine in the world that makes over than 35 beverages from pods. It arrived the brazilian market to revolutionize the way people consume drinks in their daily life. The startup is a joint-venture between AB-InBev, world's biggest brewery and owner of big brazilian brands such as Guaraná Antarctica and Sucos Do Bem and Whirlpool, world's biggest home appliances company.➤ Strategized and executed social media marketing plan for the brand's Instagram, Facebook, Linkedin, Youtube and Tiktok, envolving goals, content strategies and editorial calendar.➤ Grew the brand's Instagram engagement rate by 21% in 3 months and Linkedin new followers by 75% in 10 months.➤Implemented content creation partnership with Tiktok influencers. By only using the influencer marketing seeding strategy, the project generated 7 million organic views with creative content posted over 3 months in different profiles.➤ Implemented the company's first internal newsletter➤ Edited, strategized and executed the social media editorial calendar along with creative teams➤ Reported and analysed social media marketing metrics in order to constantly seek out for opportunities to improve content relevance and engagement➤ Monitored and analysed social media trends in a daily basis to take advantage of internet conversations that could contribute to the brand development and relevance in the digital enviroment➤Curated trends, references and inspirations to support the execution of social media marketing and communication campaigns and creative content creation➤ Relationship with agencies and communication partners➤ Development and follow-up of creative briefings to different stakeholders➤ Developed and executed the company's first Diversity Week along with the HR and internal communication team➤ Leadership of the company's black community affinity group, contributing with monthly topics to encourage relevant discussions within the group Show less

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  Sesh oficial

  Feb 2022 - Mar 2022

  Social media manager

  Sesh is a brazilian creative studio that develops branding, content management and social media projects for small businesses➤ Planned creative content➤ Monitored social media trends and new social media platforms tools to stay up to date with opportunities of optmizing the brands' relevance in digital content➤ Analysed social media metrics in order to monitor account's engagement rates and seek for opportunities to improve content constantly

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  Agência sowhat

  Mar 2022 - Dec 2022

  Social media manager

  So What is an advetising agency located in Curitiba, Brazil. I was alocated in the content team for Boticário's TikTok, one of the biggest brazillian's beauty brands.➤ Management of the TikTok account, with over than 1,3M followers➤ Increase of 53% in the number of followers and 98% in the engagement rate of the profile in 6 months.➤ Launch of branded mission with over 81M views and over 1.1k community created videos➤ Developed and executed Boticário's content strategy with a focus on content relevance and social listening➤ Strategized content campaigns for TikTok and the brand's always on editorial calendar➤ Responsible for staying up to and ahead of content trends happening in the platform➤Looked out for relevant conversations the brand could address to build proximity with the community➤ Activation of content creators to develop the account's content and increase engagement rate➤ Development of monthly report with KPIs and social media metrics analysis, aiming to identify opportunities of improving content and engagement Show less

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  Enext consulting

  Dec 2022 - Nov 2023

  Senior social media manager
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  Afya

  Nov 2023 - now

  Senior social media manager