Olukorede Oyewoga

Experience

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  Upstream

  Jul 2015 - Dec 2017

  Copywriter

  •Created daily fun and entertaining content for a large global subscriber base of over 100,000 subscribers.•Online research and social media monitoring. Kept up to date with culture and trends.•Designed, planned, and executed effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness•Built brand awareness and generated innovative ideas to promote the brand/product•Created content strategies based on the business objectives, category focus, and audience segments via SMS.•Worked in a creative partnership with the campaign manager to conceive, develop and produce effective SMS messages for mobile marketing campaigns.•Composed fun and persuasive texts that will maximize participation in each campaign.•Established virtual dialogue with participants and convey the feeling that campaigns are live and that each participant is addressed individually.•Discussed clients’ requirements and campaign backgrounds with the campaign management team.•Created storylines and ideas while writing original messages in very limited text spaces. Created ideas for future campaigns•Carefully proofread messages to spellcheck and correct grammatical errors. Show less

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  SME Connect Nigeria

  Jan 2018 - Jun 2018

  Business Development Manager

  •Facilitated media and marketing communications•Facilitated the creation and end-to-end management of the organization’s startup event (Small and Medium Business Festival) with over 1000 attendees.•Facilitated partnerships and deals with small and medium businesses as well as government and international agencies including Tony Elumelu Foundation, World Bank, Global Good Fund, Zayed Foundation etc.•General coordination and planning of the event.•Initiated partnership deals for events and also liaising with potential partners. Recruited and coordinated the team to execute the event including consultants.•Managed sponsors and key partners. Show less

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  Eclipse Live Africa

  Jul 2018 - Jan 2020

  Digital Marketing Specialist

  •Worked closely with the Directors and agency clients to create a marketing strategy to align with other areas of the business and wider objectives.•Contributed meaningful reports and analysis of marketing activity to site Management teams for the company's clients.•Supported wider business objectives with emphasis on creation, implementation, and analysis reporting.•Ran digital marketing campaigns including Google Ads (Display and Search), YouTube Ads, Facebook Ads, and Twitter Ads.•Created multi-channel marketing campaigns across social media, traditional and localized media, SEO, paid and organic digital marketing, event management, email marketing, and PR.•Copywriting and creating content for our online blogs, marketing material, press releases, and social media.•Oversaw all content and social media platforms as well as a hands-on approach to posting, commenting, updating, and engaging with the online community via Instagram / Facebook /Twitter/YouTube.•Assisted with the design of marketing collateral in order to deliver messaging that aligns with brand strategy.•Oversaw annual marketing plan, strategy, and team.•Directed and supported market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.•Managed marketing budget and expenditures•Maintained brand standards and ensure compliance across all marketing and communications channels•Oversaw the design, marketing, promotion, delivery, and quality of programs, merchandizes, and tickets.TOP ACHIEVEMENTS:• Created a digital strategy plan for GidiFest (One of the biggest concerts in Africa) and facilitated its execution end to end. Sold 2,500 tickets through our online channels.•Coordinated partnerships (sponsors and media) with major globally renowned brands including international brands such as Facebook, Google, MTV Base, Heineken, Budweiser, Pepsi, Access Bank, Lagos State Government, BBC. Show less

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  CCOutsourcing

  Mar 2020 - Feb 2021

  Head of Digital, Sales and Partnerships

  •Built, implemented, and supervised the organization’s growth and digital strategies.•Identified online revenue opportunities and presented them to the stakeholders.•Ensured quality and consistent branding across all digital campaigns including email marketing, website, SEO, online video content, and blog content.•Identified, recruited, onboarded, enabled, and managed channel partners.•Delivered revenue goals from existing channel partnerships and identified growth opportunities within those partners.•Developed and implemented marketing strategies. •Developed KPIs to evaluate partner sales performance and drove improvements.•Negotiated commercial terms of partnership agreements.•Communicated effectively with internal stakeholders and set realistic external expectations.•Managed day-to-day business development, marketing on digital channels, and B2B sales.•Created and planned budgets and also helped to increase revenue growth. •Delivered effective content marketing strategy, and secured feedback, endorsement, and support from key stakeholders.•Optimized and created sequences and funnels that help grow and leverage existing databases for our products and programs.TOP ACHIEVEMENT:•Signed up some of the biggest logistics companies as our 3PL partners including Omnibiz, Trade Depot, Jumia etc•Facilitated a working partnership with the German Consulate.•Signed up 25 new B2B deals worth $50,000 in 3 months. Show less

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  One Data Nigeria

  Mar 2021 - Nov 2022

  Marketing Manager (Sales & Digital)

  •Conceptualized and developed the OneData brand from its brand’s former name including logo creation, and corporate identity manual design to product launch to sustained marketing. Responsible for strategy and implementation of ATL and BTL adverts.•Drove the company’s expansion into other Nigerian states; structuring and establishing its presence with strong digital awareness in the Abuja & Port Harcourt markets.•Daily development of paid and earned digital strategies and subsequent campaigns across existing and new social media channels, including setting and analyzing KPIs/ROI, and end-to-end campaign management.•Managed the team of sales executives and ensured they delivers on their KPIs part of which included reaching out and signing up estates and companies to One Data fiber broadband network. Also manage the copywriter, graphics designer, and web developer.•Daily management of the company's digital channels. Ensured consistent and effective copies are posted and created copies for marketing campaigns across Facebook, Instagram, Google Search Engine, YouTube, and LinkedIn.•Monitored OneData’s marketing communications health (domain score, email list health, and the quality of our marketing data (list segmentation, unsubscribe management, etc).•Developed, implemented, and executed strategic marketing plans for all 3 African countries (Ghana, Togo, and Rwanda) creatively carving out promotions to stimulate buying and consumer interest in the company’s products.•Identified online revenue opportunities and presented them to the stakeholders; devised irresistible pricing strategies that help attract new customers.•Leveraged analytic tools during market research to find ways to enhance the company’s marketing efforts.•Supervised email marketing segmented audiences, ensuring that the brand messaging was 100% personalized for each customer segment.•Collaborated with 3rd party Influencers, media organizations, and advertising agencies. Show less

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  British Heart Foundation

  Apr 2023 - Feb 2024

  Volunteer Staff

  Assists the manager and the assistant manager in all activities at the charity shop including customer services, product sales and others

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  BCS Wolverhampton Student Chapter

  Oct 2023 - Jul 2024

  President

  Develop and execute a strategic vision for the BCS chapter at the University of Wolverhampton, aligning with BCS goals. Drive innovation and excellence in computer science education, research, and professional development. Act as the primary BCS representative, advocating for members' interests within the university. Cultivate strong relationships with students, faculty, industry partners, and stakeholders. Organize engaging events and activities, fostering community involvement. Support the growth of BCS students and professional members, providing mentorship.Collaborate with university departments and industry partners to integrate BCS initiatives into academic and research endeavors. Show less

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  Light of Africa

  Oct 2024 - now

  Editor in Chief