Célia Besson

Experience

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  Mars'Eyes Communication

  Oct 2015 - Jun 2017

  President

  Management of a junior communications agency.-Creation of communication plans (Airbus, Redbull, Décathlon, VICE, etc.). -Coordination of various commercial and creative departments (20 people).https://www.marseyes.fr

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  Econocom

  Jun 2016 - Sept 2016

  Sales Assistant

  Customer follow-up management for the sales department.- Creation of quotations and customer reminders.Participation in implementing HR strategy.- Analysis of sales needs- Drawing up job profiles, - Choice of recruitment methods and profile searches.- Interviews and contract follow-up

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  Air France

  Jun 2017 - Jan 2019

  Flight Attendant

  Additional on-board staff during peak periods.

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  PROMOSPORT INTERNATIONAL

  Oct 2017 - Feb 2018

  Assistant Event Project Manager

  Management of MICE events for the automotive sector (Renault, Honda, Suzuki...). 300 people / event on average.- Concept creation and development- Budget monitoring and selection/coordination of service providers - Supervision of event execution on D-Dayhttps://www.promosport.fr

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  Freelance

  Sept 2018 - Mar 2019

  Marketing Consultant

  Support for the launch of a cosmetics brand.- Market analysis / Offer validation and positioning- Concept development and communication plan

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  Accor Arena

  Apr 2019 - Nov 2021

  Digital Project Manager

  Deployment of the new digital customer experience following the Accor Arena brand identity redesign.- Crafted an updated brand tone and editorial line.- Executed the deployment of the new website.- Coordinated both internal and external project developments.-Recruited and managed a team of freelance writers.Analysis and development of multi-targeted communication and creation of tailored solutions (content, supports, tools).- Orchestrated the coordination and monitoring of CRM tool changes.- Innovated new formats and refreshed existing ones.- Spearheaded comprehensive management of social media and email digital campaigns. Show less

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  Devoteam

  Dec 2021 - now

  Senior Consultant

  Provide senior-level consultancy in digital product management, specializing in market analysis, strategic planning, and UX/UI design. Guide stakeholders through complex digital transformation initiatives.Toolset:Analytics: Google Analytics, Google Search Console, Crazy Egg, AB TastyDesign: Figma, TypeformProject Management: Jira, Confluence, Notion, Miro, Trello

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  Sanofi

  Jan 2022 - now

  Product Manager

  Leading digital product strategies at Sanofi's Consumer Health Care division, focusing on impactful business outcomes through a comprehensive product vision, OKR definition, and KPI monitoring. Spearheaded the management of 55 websites across two top CHC brands, Dulcolax and Allegra, spanning 34 markets globally. For these brands and their entire online presence:- Data-Driven Decision Making: Utilized analytics tools like Google Analytics, GA4, Crazy Egg, and AB Tasty to drive informed product strategies.- User-Centric Approach: Conducted thorough user and business needs analysis during discovery phases, including user testing and guerrilla testing.- Agile Product Development: Managed the creation of mock-ups, wireframes, and prototypes, overseeing product development cycles from inception to launch.- Roadmap Definition and Backlog Prioritization: Led the definition of product roadmaps, managed increment releases, and prioritized backlog items to maximize product value and achieve strategic objectives.- Cross-Functional Collaboration: Collaborate with a dedicated product CMS team + with digital partners, and internal AI teams to optimize SEO strategies and elevate market positioning.Additional:- Spearheaded optimization of team workflow, increasing team size from 6 to 20. Rationalized processes to enhance work efficiency.- Serve as Product Owner for Sanofi's inaugural Shopify e-commerce site.- Proficient in project management tools like Figma, Jira, Trello. Show less