R. Lftekhar

Experience

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  SN Tech & MyZeal IT Solutions

  Jul 2010 - Jul 2013

  Business Analyst

  1. Work as the conduit between clients, designing, development, and the QA team throughout the SDLC lifecycle.2. Requirement Gathering, Feasibility checks, Business Analysis, Scoping, Wireframing and Drafting Proposal & Creating BRD.3. Increased repeat orders by 250% by Client Relationship Management and completing tasks on time and with great quality.4. Get referrals from clients and increased referral orders by 70%.5. Being "Talent of the Quarter" for 6 times and has completed maximum number of projects within the team of 5 business analysts.6. Give Consulting to the clients to improve their business model leveraging Technology and Digital Marketing to get repeat business. Show less

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  RateGain

  Jul 2013 - May 2016

  Product Manager / Business Analyst

  1. Worked on multiple products - Social Listening, Hotel Rate Scrapping, Channel Manager & Revenue Optimiser.2. Added Smart Dashboard, Alerts & Notifications for critical updates and made them Mobile Friendly, increased the usage rate by 40%.3. Launched Mobile App for Hotel Owners to get notifications - Reviews, Competitor’s Price update, Price Suggestion, Generate Reports, Reply to the Reviews, Update Rate & Inventory through App, adopted by 70% customers in 6 months.4. Requirement Gathering & Wireframe using Balsamiq for Mobile & Saas-Web Applications. 5. Product Enhancement against issues raised by customers using Salesforce CRM.6. Work closely with end-users, internal stakeholders, cross-functional team, subject matter experts, Engineering & QA team.7. Organise sprint meetings, create PRD & User Story on JIRA & Confluence.8. Perform UAT and provide user training for each enhancement.9. Product Ideation, Product Positioning and Future Roadmap Management. Show less

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  Zardware

  May 2016 - Oct 2018

  Head of Product / Co-Founder

  1. Co-Founded B2C E-Commerce (Wholesale) Portal for Hardware, Electrical, Safety & Plumbing Items.2. Launched Website for Users & Merchants.3. On-boarded 150 Merchants & 70 Brands in 1.5 Years.4. Launched our own brand ZOPAS (pan India) selling LED Bulbs & Decorative Lights.5. Started from 0 & reached 30K users/month.6. Competitor Analysis & Market Research to add exciting new features to the product roadmap.7. Worked with Product Managers, Product Designers & Digital Marketing team to prepare Wireframe, Mockups, Design, Collaterals, Mailers, etc.8. Headed UI/UX, Product & Marketing team and managed wearing multiple hats simultaneously.9. Managed Product, Design & Digital Marketing Roadmap to understand users' pain points, improvise user experience, user retention & engagement.10. Meeting CXOs & department heads on daily basis to understand challenges faced by employees, merchants & end-users. Show less

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  Crownit

  Oct 2018 - Oct 2020

  Senior Product Manager

  1. Got "Best Use of Technology Award" from MRSI, India for Eagle Live product (Zoom for Market Research)2. Implemented AI/ML for Image recognition, face & expression recognition during survey.3. Created Simulation for YouTube, Facebook & Amazon for AD testing (Image/Video)4. Reduced Marketing cost by 50% by understanding user behavior & interaction pattern using MarTech.5. Created algorithm for Automation of Marketing communication as per user access pattern.6. Benchmarking & Competitive Analysis to optimize the process using a data-driven approach.7. Using Google Analytics & Facebook Insight to analyze user behavior.8. Requirement Gathering, User story writing & Wireframe creation.9. Handling UI / UX of B2B Web Portals, Mobile Site, PWA, B2C Mobile Apps – Android & iOS.10. Maintain and prune the detailed product roadmap, backlog & sprint using Agile Methodology on JIRA. Show less

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  Diginerve

  Oct 2020 - Nov 2021

  Senior Product Manager

  1. Started from 0 to 1 and launched EdTech E-Commerce Website, Web & Mobile App (LMS).2. Introduced Short Duration & Combo Packs, improved new users buying by 120% & repeat users buying by 350%3. Improved MAU by 30% through adding Daily Quiz & decreased App Uninstall rate by 15%4. Added Tips, MCQ within Video & animation during the video lecture which increased Avg Video Watch Duration by 30% & Course Completion too.5. Increased MoM Revenue by 9% by adding subscription feature. 6. Requirement Gathering, User story writing and Wire-frame creation using Figma for B2C Web App (Responsive) & Mobile Apps.7. Competitor Analysis & Market Research using data-driven approach to reduce errors & increase profitability.8. Sprint meetings, knowledge sharing sessions & creating Release plans with Tech team.9. Track user behavior after each release using Google Analytics.10. Interaction with Sales & Operations team to get users' feedbacks, expectations and product satisfaction. Show less

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  University Living

  Jan 2022 - Mar 2023

  Sr. Product Manager - Growth

  1. Consistent contribution in product enhancement to achieve Product Market-Fit through various iterations, market research & user interviews.2. Worked on B2C Website (Desktop & Mobile), B2B Lead Management System, Zoho CRM, Mobile Apps (Android & iOS), Custom Ai-based Chatbot using Freshchat.3. Optimize the process using a data-driven approach using Google Analytics & MoEngage.4. Implemented Heat-map & A/B Testing to simplify user journey & improved repeat customers by 240% & Bounce rate by 55%.5. Optimized Google Maps API & reduced API cost by 90%.6. Improved Lead rate by 100% & Conversion rate by 50%.7. Maintain product road-map using MoSCoW technique, Backlog management, Sprint planning & Sprint review using JIRA.8. Interaction with QA & Technical team for knowledge sharing sessions & UAT for each release.9. Interaction with Stakeholders & Client facing people to get information about users’ preferences, expectations and product satisfaction. Show less

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  Hyre

  Apr 2023 - now

  Product Owner / Manager

  1. Defined product strategies, goals & roadmaps by conducting market research, customer feedback analysis, and competitive analysis. 2. Collaborated with cross-functional teams, including marketing, design, and engineering, to ensure the successful execution of product initiatives. 3. Implemented Agile product development methodologies to increase team efficiency and product delivery speed. 4. Conducted A/B tests and user feedback sessions to optimize user experience and increase conversion rates. 5. Managed product budgets, monitored KPIs & regular progress reports to senior leadership. 6. Mentored & coached team members, fostering professional growth improving team cohesion.7. Created B2C website, Web Application & Mobile Apps for end users.8. Implemented CRM, MarTech Tool, Fresh desk, Freshchat for user engagement, retention and lead management. Show less