Annika Röding

Experience

• 

  LUISA CERANO GmbH

  Oct 2018 - Dec 2021

  Strategic Planning, Coordination, Monitoring and Reporting of Social Media Marketing, Newsletter Marketing, Performance Marketing and Content Management Event planning and coordination of Luisa Cerano Mono Brand Stores; Conceptional Designs of Visual Merchandising Guidelines

  • Junior Online Marketing Coordinator

    Sept 2019 - Dec 2021

  • Junior-Marketingmanager

    Oct 2018 - Sept 2019
• 

  S.Oliver Group

  Jan 2022 - Dec 2023

  Senior Social Media Coordinator

  Project management: management of external agencies; resource and task management as well as time management for subject-specific projects; project lead of the OMR Family Partnership.Organic content and editorial planning: evaluation of the organic social media strategy for the relevant platforms (Instagram, Facebook, Pinterest and TikTok); planning, coordination and implementation of organic content on the basis of the overarching marketing communicationReporting: analysis of marketing activities and resulting recommendationsSocial Paid Campaigns: planning and coordination of social paid campaigns; implementation of post sponsoringCommunity Management: evaluation of the communication strategy within the relevant target groups; development of necessary standard formulationsInternational support: support with technical questions and topics for the international social media channelsTrainee supervision: onboarding of new employees, interns and trainees; conducting application and feedback interviews Show less

• 

  FLYERALARM

  Jan 2024 - now

  Senior Campaign Manager