Experience

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  Stanbic ibtc

  Feb 2012 - Feb 2013

  Data administrator

  Database server update Customer’s database management

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  Verdant zeal

  Feb 2014 - Jul 2017

  • Measured and analyzed the effectiveness of experiential marketing campaigns using metrics such as attendance, engagement levels, and brand sentiment.• Developed and implemented experiential marketing strategies to create memorable brand experiences.• Collaborating with cross-functional teams to integrate experiential marketing initiatives with overall marketing objectives.• Managed event logistics, including venue selection, vendor management, budgeting, and timelines.• Created engaging and interactive brand activations and experiences to drive consumer engagement and brand loyalty.• Planned and executed experiential marketing campaigns and events, both online and offline.• Developed partnerships and sponsorships to enhance the reach and impact of experiential marketing initiatives.• Stayed abreast of industry trends and emerging technologies in experiential marketing to innovate and stay ahead of the competition.• Ensured compliance with relevant regulations and guidelines, such as health and safety standards, during experiential marketing events. Show less

  • Experiential Marketing Manager

    Jul 2014 - Jul 2017

  • Graduate Trainee

    Feb 2014 - Jul 2014
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  Nnfems industries

  Jul 2017 - Jan 2019

  • Developed and executed sales strategies to meet regional revenue targets and business objectives.• Led and managed a team of sales representatives, including hiring, training, and performance management.• Established and maintained relationships with key customers and clients within the region.• Analyzed sales data and market trends to identify opportunities for growth and improvement.• Collaborated with marketing and product teams to develop effective sales collateral and promotional materials.• Conducted regular sales meetings and performance reviews to ensure alignment with goals and objectives.• Implemented sales processes and best practices to streamline operations and improve efficiency.• Monitored competitor activity and market dynamics to inform sales strategy adjustments.• Provided regular reports and updates to senior management on sales performance and market conditions.• Represented the company at industry events, conferences, and shows to promote products and services. Show less • Identified and capitalized on market trends and consumer insights to differentiate the brand.• Conducted market research and competitor analysis to identify opportunities and threats.• Created brand guidelines and ensuring consistent brand messaging across all channels.• Managed product launches and marketing campaigns to drive brand awareness and sales.• Collaborated with cross-functional teams, including marketing, product development, and sales, to align brand strategies with business objectives.• Developed and executed brand strategies to enhance brand equity and market share.• Monitored and analyzed brand performance metrics to measure the effectiveness of marketing efforts.• Managed brand budgets and allocating resources effectively to achieve marketing goals.• Built and maintained relationships with external partners, such as agencies and vendors, to support brand initiatives. Show less

  • Regional Sales Manager

    Nov 2017 - Jan 2019

  • Brand Manager

    Jul 2017 - Jan 2019
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  Afam concept, inc.

  Jan 2019 - Mar 2020

  Regional sales manager

  • Developed and executed sales strategies to meet regional revenue targets and business objectives.• Led and managed a team of sales representatives, including hiring, training, and performance management.• Established and maintained relationships with key customers and clients within the region.• Analyzed sales data and market trends to identify opportunities for growth and improvement.• Collaborated with marketing and product teams to develop effective sales collateral and promotional materials.• Conducted regular sales meetings and performance reviews to ensure alignment with goals and objectives.• Implemented sales processes and best practices to streamline operations and improve efficiency.• Monitored competitor activity and market dynamics to inform sales strategy adjustments.• Provided regular reports and updates to senior management on sales performance and market conditions.• Represented the company at industry events, conferences, and shows to promote products and services. Show less

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  Pelse consulting

  Mar 2020 - Mar 2021

  Business analyst/business development associate

  • Collaborated with stakeholders to understand business needs and translate them into clear and actionable requirements.• Analyzed existing business processes and identified opportunities for efficiency gains and cost savings.• Collected, analyzed, and interpreted data to identify trends, patterns, and insights that informed business decisions.• Facilitated communication between different stakeholders, including business users, IT teams, and management, to ensure alignment and understanding of project objectives and requirements.• Documented requirements, process flows, and project plans, and creating reports and presentations to communicate findings and recommendations to stakeholders.• Evaluated potential solutions and technologies to address business needs and recommending the most suitable options based on cost, feasibility, and alignment with business goals.• Participated in project teams to ensure successful project delivery, including defining project scope, managing timelines and resources, and monitoring progress.• Assisted with change management activities such as training, communication, and stakeholder engagement to facilitate smooth implementation of new processes or systems.• Developed test plans, conducting testing, and ensuring that solutions meet quality standards and requirements before deployment.• Proactively seek feedback, identified areas for improvement, and stayed updated on industry trends and best practices in business analysis. Show less

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  Schelps

  Mar 2021 - Jan 2022

  Data analyst

  • Gathered data from various sources such as databases, spreadsheets, APIs, and data warehouses.• Identified and resolved errors, duplicates, and inconsistencies in the data to ensure accuracy and reliability.• Used statistical techniques and data visualization tool such as PowerBI to analyze data trends and patterns.• Created clear and concise reports, dashboards, and presentations to communicate insights and findings to stakeholders.• Built and validated predictive models to forecast future trends, outcomes, and behaviors based on historical data.• Designed and analyzed experiments to evaluate the effectiveness of marketing campaigns, product features, and other initiatives.• Designed and maintained databases to store and retrieve data efficiently, including data schema design and query optimization.• Ensured adherence to data privacy regulations and organizational policies governing data usage, storage, and security. Show less

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  Newfield schools, lagos

  Jan 2022 - Mar 2023

  Marketing analyst/communication manager

  • Analyzed marketing campaigns and initiatives to assess effectiveness and ROI.• Conducted market research and competitive analysis.• Utilized data analytics tools to extract insights from customer data.• Developed and maintained marketing performance dashboards and reports.• Segmented customer data for targeted marketing campaigns.• Forecasting and modeling to support marketing budgeting and planning.• Collaborated with cross-functional teams to align marketing efforts with business goals.• Monitored and reported key marketing metrics and KPIs.• Provided recommendations for improving marketing strategies based on data-driven insights. Show less

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  Intrum

  Apr 2023 - now

  • Monitoring over 40 transactions and activities per day for signs of fraudulent behavior.• Investigating suspicious activities and transactions.• Conducting data analysis to identify patterns and trends indicative of fraud.• Implementing fraud detection and prevention strategies.• Collaborating with internal teams and law enforcement agencies in fraud investigations.• Creating and presenting reports on fraud trends and incidents.• Recommending and implementing process improvements to mitigate fraud risks.• Conducting training sessions for employees on fraud prevention best practices. Show less • Conducted financial analysis and assessments to identify areas for improvement and cost-saving opportunities for customers using software• Developed and implemented financial strategies and plans to optimize resources and achieve customer’s financial goals.• Analyzed financial statements and performance metrics to assess financial health and identify trends.• Provided financial guidance and support to customer experiencing financial difficulty• Monitored and managed financial risks, including credit risk, market risk, and liquidity risk for customers• Developed and maintained financial models and forecasts to support budgeting and planning processes. Show less

  • Financial Assist Associate - Fraud Operations

    Jan 2024 - now

  • Financial Assist Associate

    Apr 2023 - now