Experience

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  Volkswagen de méxico

  Mar 2010 - Jul 2010

  Intern

  My field of activities as an intern was in the area of Corporate Communication and Public Relations. It included the organization of events (inauguration of new cars), guided tours through the plant in Spanish, English and German and the evaluation and analysis of statistical material.

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  Fairtrade international

  Jan 2013 - Feb 2014

  Tourism project manager

  Formulation of a communal and rural tourism project in the department of Jinotega in cooperation with “La Ruta del Café- Fase II” the project of the Luxemburgish Cooperation for the purpose of generating complementary income for the farmers of the cooperative and local partners Monitoring and project follow-up Development of a communal tourism programmTourist guide for Fairtrade Luxembourg in NicaraguaLogical framework and final evaluation of a project which was financed by the Luxemburgish government “ Young people promoting consumer co-ops in the department of Jinotega”Development of a strategic and operational plan for a touristic country lodge Build up and strengthen strategic partnerships with regional and local actors Organization of trade fairs Market research Market survey in order to define the touristic target market of the Cooperative UCA SOPPEXCCA in JinotegaMonthly column in a Luxemburgish newspaper Show less

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  Cactus s.a.

  Mar 2014 - Oct 2016

  Project and communication manager radio & tv at createam s.a.

  Managing the audiovisual department (Radio, TV and Internet) of the biggest supermarket chain in Luxembourg.Developing creative multichannel advertising campaigns.Executing every project from the process of elaborating the concept until its accomplishment and implementation.Implementing the Marketing plan.Market research and analysis of marketing trends in order to adapt the advertising campaigns in the most efficient way.Generating content for the different social media channels.Copywriting.Analyzing the impact of the advertising campaigns via Google Analytics.Media planning depending on the advertising campaign (TV & radio spots as well as placing ads on different internet media).Budget control. Show less

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  Edu business school

  Dec 2016 - Sept 2017

  Lecturer in marketing

  Operative and strategic Marketing courses including exam preparation.Tutor for Bachelor dissertations or project thesis.

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  Pagegroup

  Feb 2017 - Aug 2017

  Media & digital marketing specialist

  Digital marketing for the DACH marketMedia planningMonthly analysis of job board performancesAnalyzing market trendsTrend research for the DACH marketInnovative campaignsGoogle AdwordsGoogle Analytics Stakeholder managementJob postingTroubleshootingTechnical consultation

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  Miquel y costas

  Sept 2017 - Oct 2019

  Senior brand & marketing manager

  Direct global brand strategies and marketing campaigns, managing budgets exceeding €2 million.Champion the development of sustainable products, contributing to a 10% increase in environmentally-friendly product sales.Cultivated strategic relationships with key stakeholders, enhancing brand visibility and market penetration.Brand Management for the Smoking brandStrategic and operational Marketing.International brand strategy for different brands.Market research and consumer analysis.Social Media strategy and analysis.Event planning (festivals & trade fairs) and implementation. Show less

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  Revpar marketing

  Oct 2019 - Oct 2020

  Senior sales & marketing manager

  Develop sales and marketing strategies for luxury hotels globally, delivering targeted product training and communication solutions.Increase business development efforts, resulting in a 10% increase in sales and client retention.Monthly reporting of results and market intelligence.Clients: Zuri Zanzibar, Yangon Excelsior Hotel, Bhutan Spirit Sanctuary and Zannier Hotels.

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  Glice pistas de hielo sintético

  Jan 2021 - now

  Leading and overseeing the day-to-day operations, ensuring efficiency, and optimizing resource use.Financial Acumen: Experience in budgeting, financial forecasting, and cost control to ensure profitability while maintaining sustainability goals.Innovation: implement product improvement and innovation on a constand basis.Partnership Development: Establishing and nurturing relationships with suppliers, local businesses, and other key partners to promote eco-friendly initiatives.ERP Mangement: Improvemnts, inventory Management and general management.Customer Experience Management: Knowledge of enhancing visitor experiences, focusing on sustainability education and community engagement. Show less

  • COO & Head of Support at Glice Eco Skating Rinks

    Apr 2024 - now

  • Global Project & Sustainability Manager

    Jan 2021 - Oct 2024