
Timeline
About me
Sustainability Communication Director - DECATHLON
Education

Emlyon business school
2015 - 2016Master of science (m.sc.) sport industry managementActivities and Societies: Project: Nike - Business Model for Growing Apparel Courses: Digital Strategy, Brand Management, B2B Strategy, Marketing, E-commerce, B to C Retail, Communications

North carolina state university
2006 - 2009Bachelor of arts (b.a.) psychology
University of manitoba
2010 - 2013Master's degree kinesiology - sport psychologyThesis: The effects of a competition routine intervention on junior swimmers’ anxiety, confidence and performance

University of manitoba
2004 - 2006Sport management
Experience

Reitmans canada ltée/ltd
Jul 2005 - Jul 2006Sales associate - smart setEngaged and advised customersAchieved monthly sales targetsOrganised stock ordersCredit and cash sales

Manitoba diving
May 2007 - Aug 2008Summer programs coordinatorSummer Diving ProgramsCoaching ClinicsSport Administration

Revolution diving
Sept 2009 - Jul 2015Competitive diving coachStrategic PlanningTechnical DevelopmentCommunicationEvent Management

Independent
Nov 2010 - Jul 2013Sport psychology consultantIndividual and Team ClinicsStrategic Psychological PlanningPsychological Skill Development

Payworks payroll services canada
Sept 2014 - Dec 2014Customer service representativeProvided cloud-based assistance for small business owners to complete their payroll in compliance with Canadian Payroll Association Guidelines.

University of manitoba
May 2015 - Aug 2015InstructorCourses Taught:Physical Activity, Health and Wellness (Distance Education)Psychology of SportSociology of Sport (Seminar Leader)

Nike
Nov 2015 - Mar 2016University projectIn-company project: Boosting the apparel business of Nike in FranceProposed new means to increase sales in apparel:Community management program to raise brand awarenessIntroduction of informative QR codes on apparel itemsNew visual merchandising approach

Puma group
Apr 2016 - Jul 2016University projectIn-company project: Developing the Women's strategy in ChinaDeveloping a digital-focused strategy to grow the Women's division:Analysed female consumer behaviour and future trends of the sport industry in ChinaCreated a social media strategy to expand the Women's sector of Puma in China

Decathlon france
Sept 2016 - Feb 2023Assist in the writing and animation of the sustainable development communication strategyCreation of SD image and video content Relay for local and global teams on SD communication topicsManagement of Ecodesign topic leader Lead the marketing and communications team for the Kimjaly yoga brand of Decathlon.Drive the digital and retail communications strategy for France and accompany global partners.Animate the artistic direction of Kimjaly to ensure a coherent brand DNA on multiple channels.Organize and create image and video content for Kimjaly as well as mentor other Image Leaders at Decathlon.Manage an annual budget. Managing customer experiences for nine countries with an e-commerce strategy. Directing community management project through use of social media and community partnerships.Assisting in SEO and Adwords strategy and campaign implementation.Assisting in supply and logistics management to optimise transportation solutions.
Sustainable Development Communications Project Leader
Jul 2022 - Feb 2023Director of Marketing and Communications
Jun 2017 - Jun 2022Digital Experience Leader
Sept 2016 - Jun 2017

Decathlon
Feb 2023 - nowSustainability communication director
Licenses & Certifications

Diving competition introduction
Canadian national coaching certification program
Honors & Awards
- Awarded to Kristin DaviesLeadership Award Revolution Diving Jun 2012
- Awarded to Kristin Davies7th place at Canadian Diving Olympic Trials Diving Canada May 2012
- Awarded to Kristin DaviesACC Diver of the Year Atlantic Coast Conference Apr 2009
- Awarded to Kristin DaviesNCAA National Champion Women's Platform Diving National Collegiate Athletic Association Mar 2009
- Awarded to Kristin DaviesLeadership Award Manitoba Diving Jun 2005
Volunteer Experience
Athlete Representative
Issued by Manitoba Diving on Sept 2011
Associated with Kristin DaviesVolunteer - Gymnastics Coach
Issued by Special Olympics Winnipeg on Sept 1999
Associated with Kristin Davies
Languages
- enEnglish
- frFrench
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