Experience

• 

  Market ltd.

  Feb 2010 - Jun 2013

  Development manager

  — Conducted negotiations and signed 10+ contracts with suppliers from various fields: from book publishers to manufacturers of children's goods to create an essential product range— Organized the working process of two departments by hiring and mentoring 15+ content managers and advertising managers to ensure the business continuity of the e-shop— Worked closely with developers to improve user interfaces (made testing, fixed bugs) which affected conversion rate increase and user experience improvement Show less

• 

  Michelin

  Aug 2013 - Feb 2023

  — Provided sustainable online sales by building a 3-year digital distribution strategy partnering with 10+ key tyre e-retailers and marketplaces — Increased online sales up to 30% each year by improving Michelin offer, product visibility on dealers’ websites due to attractive promo actions in cooperation with marketing & sales team — Boosted direct online sales from Michelin e-shop by improving a supply chain and building logistic infrastructure with wholesalers which resulted a 50% increase in sales from 2015 to 2018 yearly— Improved user experience on Michelin e-shop by deep analysis of the user behavior at all stages of the sales funnel which affected increase in conversion rate from 1 to 3% and NPS by 25%— Designed and launched a B2C automatic data scraping and analyzing tool (parser) to stimulate the process of replenishing tyres to dealers’ warehouses which allowed to expand product coverage from 70 to 90%— Organized advertising on the biggest market places – Ozon (350M traffic), Yandex.Market (190M traffic) Sbermegamarket (35M traffic) to support dealers’ sales during high-season with increase of SOM by 15%— Relaunched promo-website for B2B dealers with different promo-action mechanics and functionalities which helped to reduce paper work and improve customer reviews by 30% managing a project team of 7 people — Helped to launch the truck tyre retreading business by conducting CustDev with fleets and b2b dealers to ensure the business needs and processes and designing the web app — Worked in cooperation with French headquarters to implement international benchmarks and exchange local experience Show less — Launched the first Michelin e-shop in Russia in 2013 managing 3 local agencies (IT developers, usability designers and advertising agency) and internal cross-functional team of 5 people in 6 months— Improved traffic acquisition by launching big advertising promo-campaigns twice a year (SEM, SMM), constant SEO, site speed acceleration which led to traffic increase on more than 100% each year— Expanded the product range by adding new tyre brands, rims and tyre service which helped to increase average basket by 50% and decreased CPO twice— Managed P&L and brought the project to self-sufficiency in 3 years— Ensured transparency of processes through the introduction of automatic online-dashboards with business KPIs Show less

  • Digital / E-commerce Project Manager

    Oct 2015 - Feb 2023

  • Online Sales Development Manager

    Aug 2013 - Sept 2015