Experience

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  Automatex india

  Apr 2021 - now

  Performance marketing manager

  At AutomateX India, a leader in WhatsApp Business API solutions, I spearhead performance-driven marketing campaigns that enhance customer acquisition and engagement. My core responsibilities include developing and executing digital strategies across paid media channels, optimizing campaigns to meet KPIs, and driving measurable growth in customer conversion rates. I focus on leveraging data-driven insights to maximize ROI through platforms like Google Ads, Facebook Ads, and LinkedIn Ads, targeting businesses interested in streamlining customer communication with WhatsApp Business API.Key Achievements:- Increased customer acquisition by 25% through targeted performance campaigns.- Reduced cost per lead (CPL) by 30% within 6 months by optimizing ad spend and improving targeting strategies.- Collaborated with cross-functional teams to align marketing initiatives with product launches and sales goals.- Developed A/B testing frameworks to continuously improve ad performance, resulting in a 20% growth in conversion rates.- Successfully managed a monthly marketing budget of INR 10,00,000 while maintaining a 4:1 ROAS (Return on Ad Spend).My role also involves analyzing data using tools like Google Analytics, refining lead generation funnels, and integrating automation to scale the company’s Performance marketing efforts. Show less