Experience

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  Moore

  Jan 2007 - Jan 2015

  • Account Director

    Jan 2011 - Jan 2015

  • Account Manager

    Jan 2007 - Jan 2011
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  John hancock

  Nov 2015 - Oct 2018

  Customer development, strategy & marketing
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  The savings bank mutual life insurance company of massachusetts

  Oct 2018 - Aug 2020

  Avp cmo, new customer relationships
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  Free vpn sa

  Aug 2020 - Jan 2023

  Global chief marketing and sales officer
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  Rocketer

  Feb 2023 - now

  Business development executive, north america

  I was recruited by the CEO to secure new business and expand services for a portfolio of existing accounts. Some notables include: Improving B2B client relations in North America, generating demand through strategic insights that aligned with revenue and growth objectives.Driving a 35% revenue increase in one year by negotiating contract renewals and leveraging advanced MarTech solutions to upsell media channel management with existing financial services clients.Growing brand recognition within the nonprofit sector by cultivating a strategic partnership with Blackbaud, the largest CRM software for non-profits.Retaining two major clients representing 80% of company business by consulting with key decision-makers to understand business needs and priorities and cultivate a trusting relationship. This resulted in one of the clients adopting new products and signing a marketing services contract with a $24M annual advertising budget. Show less

• 

  Midnight brunch

  Apr 2024 - now

  Senior marketing executive

  In this role, I lead a team of three to deliver marketing projects for key clients:Establishing the marketing organization from the ground up for this startup, which included defining SOPs, implementing scalable systems and processes, and maximizing ROI of initiatives with limited resources. Building a portfolio of clients by pitching offerings to prospective customers and teaching partners to enhance marketing initiatives. This resulted in generating a new revenue stream, expanding the brand through events, speaking engagements, and securing two new marketing clients. Improving brand awareness and online presence by relaunching the company website and consistent social media engagement to increase traffic and boost conversion rates. Consistently delivering client projects 100% on time and within budget. Show less