Experience

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  Milena morena assessoria de eventos

  Jan 2016 - Dec 2019

  Assistente de marketing e eventos

  • Criação e implementação de estratégias de marketing para ampliar o alcance da organização.• Gestão das redes sociais da empresa, com a criação de estratégias de comunicação e branding.• Coordenação e planejamento de eventos corporativos (congressos, encontros, fóruns, premiações) e sociais (casamentos, aniversários, celebrações).• Participação ativa na construção de estratégias de comunicação corporativa para clientes e parceiros.• Ponto focal de atendimento para fornecedores e clientes. Show less

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  Universidade feevale

  Apr 2016 - Nov 2020

  Marketing, courses & events assistant

  • Coordinated educational projects, enhancing teaching quality and student experience.• Managed academic and corporate events, ensuring effective engagement within the university community.• Contributed to marketing strategies for courses, events, and language programs, expanding visibility and participation.• Oversaw faculty members, fostering a dynamic learning environment.• Continuously improved Course Pedagogical Projects, maintaining compliance with CONSU guidelines.• Played a central role in international events, facilitating global collaboration.• Actively collaborated with the International Relations Department, strengthening global relationships and driving initiatives. Show less

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  Lex design

  Nov 2020 - Dec 2021

  • Full leadership of the Marketing and Customer Experience department, encompassing transformation consulting for law firms and legal departments of leading companies such as Coca-Cola, Ferrero, Dell, iFood, and others.• Continued responsibility for crafting educational projects aimed at training and developing clients in essential content for their transformation journeys.• Constant focus on ensuring the best possible customer experience, striving to exceed expectations.• Establishment and management of strategic partnerships, strengthening successful collaborations.• Oversight of the department's budget, ensuring efficient allocation of resources.• Management of all social media activities, promoting a strong online presence. Show less • Developed comprehensive customer journeys for digital transformation and cultural projects.• Crafted tailor-made training programs to cater to client needs, focusing on the entire learning experience.• Led the creation of self-instructional courses, optimizing the learning experience within the LMS.• Supported content creation for social media, contributing to the promotion of courses, products, and services.• Assisted in marketing and branding initiatives, including planning and promotion of courses, products, and services.• Design experience journeys and manage the Lex Community. Show less

  • Head of Marketing & CX

    Oct 2021 - Dec 2021

  • Customer Experience Analyst

    Nov 2020 - Oct 2021
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  Ultima.school

  Nov 2021 - Mar 2024

  Marketing & communications professor

  • Ensure that students achieve key learning outcomes, targeting instruction to address individual needs;• Build a learning atmosphere that leads students to feel part of a rigorous but joyful learning community;• Collaborate intensively with colleagues to design interdisciplinary projects;• Make corrections to the activities sent by thestudents, concomitant with a complete feedback, guiding the student and scoring what was good and the points to improve;• Answer questions from students through the course forum;• Prepare support materials, when necessary, such as FAQs, Glossaries, among others. Show less

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  Santander brasil

  Dec 2021 - now

  • Coordenação da comunicação com clientes, lojistas e parceiros, garantindo consistência e zelando pelo tom de voz da marca Santander.• Desenvolvimento de estratégias de branding para posicionamento da Financeira como líder no mercado de financiamento de veículos e bens.• Gestão de campanhas de comunicação interna, alinhadas aos objetivos de negócio e em parceria com montadoras, lojas de veículos e concessionárias.• Liderança da frente de ESG, incentivando ações sociais e ofertando soluções sustentáveis, rumo a uma Financeira mais verde.• Fomento às ações comerciais e de trade marketing, promovendo o engajamento de lojistas e parceiros para aumentar a presença da marca nos pontos de venda.• Estratégia de imprensa, com o objetivo de posicionar a Financeira do Santander como autoridade nos temas de financiamentos de veículos e bens.• Planejamento e organização de eventos de médio e grande porte (premiações, jantares, congressos e feiras de negócios e relacionamento do setor automotivo).• Criação de campanhas focadas em aumento de produção market share. Show less • Leadership of change management and process/culture management initiatives.• Coordination of internal communication for the Technology and Data department.• Acting as the communication focal point for data culture transformation projects.• Management of educational and transformation projects across the organization, and creation of learning paths in collaboration with the corporate university.• Responsible for data-related educational partnerships, bringing scientific knowledge and attracting talents to business areas, such as Unicamp.• Specialization in training, project management, communication planning, and creating impactful narratives for executive presentations.• Enhancing understanding of skill gains and cultural changes resulting from projects.• Prioritizing exceptional learning experiences and journeys during ceremonies, trainings, and events.• Contributing to significant organizational changes through transformation projects, training, people development, empathy and experience interviews, and business support. Show less

  • Coordenador de Marketing e Comunicação

    May 2024 - now

  • Change Management Senior Analyst

    Dec 2021 - May 2024
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  Adapt edtech

  May 2023 - now

  Higher education professor-author

  • Creation and development of content for undergraduate courses.• Production of lesson plans and digital books.• Development of questions and practical activity proposals for the subject.• Building support materials for student progress in online learning (EAD).