Experience

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  Project a ventures

  Dec 2013 - May 2014

  Business development intern

  (1) Investment analysis – Collection and analysis of investment opportunities in Venture Capital and estimation of market size for new incubations or seed investments.(2) Right-hand to the founder of a technology startup in the logistics sector (www.intelipost.com.br) for e-commerce, developing a new address label and barcode for use in e-commerce.

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  Comerc energia

  Oct 2014 - Sept 2016

  (1) Implementation of improvements for handling new leads via the "contact us" channel, generating a total revenue of over R$5.3 million.(2) Commercial planning and mapping of new prospecting sources.(3) Monitoring of online advertising campaigns via Google Ads.(4) Planning of offline advertising campaigns (radio and magazines) in collaboration with advertising agencies.(5) Preparation of technical presentations on the energy sector for the CEO of Comerc Energia for clients, industry events, and investment banks.(6) Sector studies and preparation of reports on the electric sector, distributed to the entire market. Show less

  • Marketing Analyst

    Jan 2015 - Sept 2016

  • Intern

    Oct 2014 - Dec 2014
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  Itau unibanco

  Nov 2017 - Oct 2020

  Product analyst

  Data analysis (SAS/SQL/Python) to identify revenue growth opportunitiesPricing and implementation of various banking fee projects with a minimum NPV of 30 million reais each and regulatory risksImplementation of a new current account product model using decision tree algorithms (machine learning), resulting in a 25% reduction (-2.5 MM/year) in total operational costsRevenue forecasting for individual banking fees and root cause analysis of losses

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  Quintoandar

  Oct 2020 - Oct 2021

  Loyalty and retention coordinator

  Use of SQL and Python for building machine learning models to help identify new business opportunities, increase the sales funnel, reduce churn, and forecast demand using time seriesStructuring projects with various partner areas (operations, product, FP&A, IT, Data, etc.) with proven results in increasing NPS and conversionPeople managementConducting A/B tests and rolling out improvements across the entire QuintoAndar operation

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  Dasa

  Oct 2021 - Nov 2023

  Consolidated experience in leading high-performance analytics teamsExpertise in creating and managing key business management indicatorsAd-hoc studies on user behavior on the digital platform that resulted in LTV growth and product improvementStrategic meetings with executives to define action plans and monitor results to achieve goals Measurement of financial results from CRM campaignsAnalysis of customer journeys through dataA/B testing Support for business areas in their deliveries to their clients through data analysis and structuring and delivery of reportsDesign and validation of data intelligence products (Reports, Dashboards, Predictive Studies, etc.) with stakeholders that generate value for themConducting studies and tests to increase the accuracy of communication and generate more revenue for the company

  • Data Analytics Manager

    Jul 2023 - Nov 2023

  • Analytics Coordinator

    Jun 2022 - Aug 2023

  • CRM Analytics Coordinator

    Oct 2021 - Jun 2022
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  Deloitte

  Nov 2023 - Feb 2025

  Consulting manager

  Leadership of high-performance consulting teams.Management of various projects for a major Brazilian bank.Involvement in diverse projects with a focus on strategic definitions on how to leverage data and analytics areas to deliver greater value to business areas.Experience in projects ranging from CRM to digital debt collection, with a focus on segmentation strategies, churn reduction, increased engagement, and LTV generation.

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  Emae - empresa metropolitana de águas e energia s.a

  Feb 2025 - now

  Manager of assets, facilities, and r&d