Experience

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  Universty of redlands

  Sept 2017 - Dec 2017

  Research assistant for mara winick ph.d.

  •Recorded data and maintained source documentation following good documentation practices•Partnered with professor to plan and implement lessons following university curriculum, goals, objectives and philosophies

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  Aupairworld

  Jun 2018 - Sept 2018

  Au pair

  •Developed bilingual abilities in English and French for an Italian family through immersive conversation and activities•Applied positive behavior management techniques to enhance social interactions and emotional development

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  Forum azzahrae pour la femme marocaine

  Mar 2019 - May 2019

  International intern

  •Translated official state and procedural documents between French and English•Assisted the financial department for budgetary planning and tracking expenditures•Assisted in event planning, to include women's marches and conferences

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  Monopolio, cerveceria de san luis

  Jun 2019 - Sept 2019

  Sales and marketing intern

  • Established and maintained account relationships with retailers, whole-sellers, and eateries • Boosted brand awareness by enhancing product presentations, advertising collateral, and hosting on-sight promotional events• Developed social media material and aided in launching an Instagram influencer program• Possessed the highest sales rates out of five interns with over 25% more than the benchmark sales rate

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  Esri

  Sept 2019 - Dec 2019

  Product consultant

  • Analyzed the Customer Journey for multiple Esri/Software as a Service (SaaS) products• Engaged in primary research and competitive benchmarking• Worked closely with the Product Marketing Team at Esri• Documented each step of the research process, developed recommendations to improve the trial and purchase experience, and delivered findings to Esri professionals through a live presentation and an extensive written report

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  Espire services, llc

  Apr 2020 - Oct 2021

  Data analyst

  • Evaluated current and past socio-economic and political trends within 3 Middle Eastern countries using over 30 international databases• Used SPSS and R to manipulate, analyze, and generate reports for international surveys, social media, and news • Harnessed ArcGIS Online and Microsoft Power Bi to showcase data, project progress, and current FMI operations within foreign countries

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  Yougov

  Oct 2021 - Jan 2023

  Client services senior analyst

  •Managed an international Finance, Insurance, and Technology client portfolio subscribed to YouGov syndicated SaaS Data Products to leverage the best solutions for each B2B and B2C research need•Analyzed Data Product results for brand health monitoring, user acquisition, competitive analysis, media and PR campaigns, product initiatives, and audience segmentation •Designed dashboards and presentations to measure key brand and competitive KPIs to drive market share and ROI•Ongoing collaboration with marketing, data science, analytics, and engineering partners Show less

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  Self-employed

  Jan 2023 - Apr 2024

  Market research and digital marketing specialist

  •Recruit clients from a variety of industries ranging from start-ups to corporations to understand key business and growth objectives•Craft brand identity, voice, and product audience segments to propel a cohesive brand image•Conduct comprehensive qualitative and quantitative research for market trend identification and KPI optimization reports •Design tailored digital strategies and creatives to boost brand awareness, lead generation, conversion, and CLV•Implement and track SEO, social media, and email marketing campaigns through mediums like Google Ads, Google Analytics, Meta Business Manager, and Sales Force Show less

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  Branchspace - digital reinvented

  Apr 2024 - now

  Product marketing analyst