Experience

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  Guangdong university of foreign studies

  Sept 2019 - Jun 2021

  Administrative assistant, project dpt

  1.Carried out university cooperative projects and tackled daily issues regarding overseas Confucius Institute, exchange students and National Overseas Study Fund Committee 2.Prepared meeting materials and received foreign delegators, including consul-generals and consular officers from five countries’ embassies in Guangzhou during The Fourth Plenary Session of 19th Central Committee

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  Bureau veritas group

  Jul 2020 - Sept 2020

  Sales assistant intern

  1.Assisted in certification training program, managed contracts for sale team, sorted out after-school evaluation reports and issued more than 150 certifications and credentials2.In charge of issues regarding sales, exhibition and daily affairs, including analysis and calculation of training programs’ profit and loss, background investigation prior to the launch of new projects, negotiation with design suppliers, so as to ensure the successful completion of cooperative projects, including one with Huawei Show less

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  Vogue business in china

  Jun 2022 - Nov 2022

  Infographic editor

  Interpreted intricate data sets to craft compelling visual narratives, effectively communicating market insights. Achieved record-breaking page views of 20.2k, showcasing the efficacy of data-driven storytelling in capturing consumer behaviour dynamics and market trends.

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  Hermès

  Sept 2022 - Dec 2022

  Project consultant

  • Increased Traffic Conversion: Conducted performance analysis across multiple platforms(Tmall, JD, Wechat, etc.), ensuring consistent brand identity and catering GWP and customisation requirements, resulting in an organic conversion rate for the We Chat Mini Program. • Optimise Online Customer Journey: Mapped customer journey layers based on the AIPL model to increase traffic and enhance client lifetime value, align with market demands, and showcase adaptability in the e-commerce context.• Reached Target Audience: Analysed market segmentation and emerging profile and consolidated digital roadmap for product launches, developed strategic thinking to localise content, and engaged the lower-tier city and younger markets. Show less

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  Mad

  Jan 2023 - Dec 2023

  • Enhanced Retail Operations Efficiency with Data-Driven Insights: Utilized performance metrics analysis to analyse global luxury customer profiles, optimising store performance. (7+ clients)• Elevated Customer Service Optimization: Crafted and delivered training modules on retail consumer behaviour, communication strategy, and sales attitudes, enriching the selling ceremony experience.• Innovated Performance Assessment: Designed customised architecture for retail training programs and development pathways, effectively addressing diverse retail staff roles and market demands. • Innovated Operations Performance Assessment: Renovated retail performance assessment and workflow automation, ensuring operational project execution, resulting in upgraded training processes and increased stakeholder engagement. Show less 1. Produced educational and creative content, including PowerPoint presentations and digital modules, enhancing the learning experience for luxury brands.2. Deeply participated in 7 diverse projects, showcasing adaptability and eagerness to learn within luxury sectors.3. Independently managed and delivered a significant project, gaining valuable client communication and project management experience.4. Actively contributed to the reengineering of project structures, demonstrating analytical skills and process improvement capabilities.5. Proposed and implemented an experimental automate workflow, adding valuable business insights to the team.6. Compiled monthly press reviews on Retail, Luxury, and Fashion, highlighting strong research and analytical capabilities. Show less

  • Junior Consultant

    Aug 2023 - Dec 2023

  • Junior Consultant

    Jan 2023 - Jul 2023
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  Samaritaine paris pont-neuf

  Sept 2024 - Jan 2025

  Customer relationship management assistant