Atinuke Ngozi Babatunde

Experience

• 

  Direct Marketing Communications (Now Experential Momentum)

  Jun 1999 - Feb 2001

  Research Manager

  *** Developed and implemented research methods to systematically investigate existing ornew information on Products and campaigns *** Analyze market trend of competitive brands and customers so that Clients cankeep pace with modern trends to analyze the needs, demands and desires of theircustomers.*** Responsible for the Statistical analysis and interpretation of data provided from the fieldas well as compilation and presentation of Market data and Report for Blue chipcompanies like Procter & Gamble, Unilever, WAMCO, Reckitt Show less

• 

  MediaTrak

  Mar 2001 - Jun 2005

  Client Service Director

  JOB SUMMARY*** Source and win clients for the company.*** Liaison with Clients on problems, issues and general PR relationship*** Managing and implementation of all PR and Marketing campaigns.*** Liaison with third party entities such as media owners and agencies to enhance company reputation and opportunities.*** Co-coordinating all relevant issues pertaining to client base and third parties with relevant MediaTrak departments.*** Developing and establishing all aspects of new services for roll out and presentation thereof.*** Provide guidance to the Client Service teams. *** Work with Brand teams and Franchise teams within FMCG to execute media strategies from planning-buying-monitoring in order to ensure right buying within compliant stations. *** Develop, review and ensure that Media monitoring Processes are in line with global best practice *** Identify and deploy unconventional media opportunities and big bets that rapidly grow brand equity.*** Develop value based relationships within the media industry – Media Houses, Monitoring Agency and Government regulatory bodies (MIPAN) etc. *** Ensure timely publishing and release of Media Monitoring report across all brands. *** Interfacing with stakeholders in the media, media partners (stations & press houses), research & advertising agencies, sectoral bodies, and regulatory bodiesAchievements*** Won many new businesses for the company like Econet, WAMCO, Nestle, Unilever, Reckitt Benkiser, Promasidor Foods etc.*** Successfully implemented the Electronic Media Monitoring System work process model in the company. Show less

• 

  VMobile (Now Airtel Nigeria)

  Jul 2005 - May 2009

  Specialist - Media Monitoring and Compliance

  *** Responsible for the monitoring of all ATL (Television, Outdoor, Radio and Press) activities for the Brand tracking the media delivery budget across all media - planned versus actual as well as monitor and anticipate competitive activities in the areas of Media options.*** Ensure that all Media payments are in conformity with Media Monitoring reports and ensure the achievment of agreed/specified level of compliance. *** Developed and perfected the Media Monitoring department for Vmobile.*** Responsible for ensuring that the discounts obtained from Media suppliers are applied plowed back to Airtel.*** Work with finance to ensure accurate financing input on all Media Activites for the Brand.*** Anchor the negotiation and fixing of agency fees for monitoring agencies.Achievments*** Introduced and Managed the Media Monitoring tool in Celtel which allowed the business to better optimize media buying strategy in the business.*** Saved the company over $15M in one year due to effective Media Monitoring. Show less

• 

  Airtel Nigeria

  Jun 2009 - Jul 2014

  *** Work with the Chief Marketing Officer and later the General Manager in the development and implemention of the Airtel Brand Strategy in the Annual Operation Plan of the Company.*** Strategic implementation of all Brand related activities for Assets and Sponsorship for the Brand including Big Brother Africa, Africa Rising Stars and Nigeria's Got Talent.*** Development of Integrated Marketing Communciation for all activites for the Brand.*** Detailed Bugeting and Financial planning for the Brand & Communication department for all Marketing activities.*** Work with the General Manager in the development and implementation of strategic communication to improve the Brand Imagery scores. *** Development of more impactful channel visibility strategies to enhance the Trade.Achievments:*** A huge success on the Brand Imagery scores was recorded with the Friendship campaign (Padi Na Good Thing) and the Network Campaign (We have got you Covered).*** More Impactful trade visibility across all key markets in the country.*** Very instrumental in growing the Bonding score from an all time low of 3% to 13% within my period as Senior Manager. Show less JOB SUMMARY*** Development and implementation of brand strategy for Airtel to ensure brand sustain market leadership position and growth year - on-year. *** Develop a consumer centric communications to recruit and engage a new generation of loyal consumers. *** Work with third parties to ensure look of success and speed to market in our must-win territories.*** Ensure brand identity and brand values are adhered to and remains consistent with global brand/portfolio strategy. *** Manage the creative agencies to ensure message consistency and amplification across channels. *** Work with internal and external resource for marketing and consumer insights that will serve as basis for winning marketing strategy and plans.*** Developing, recommending, implementing, and administering methods, policies and procedures consistent with those of the organization to enhance the Brand image/Visibility as well as ensure efficient and timely delivered projects. *** Managing and coordinating operational activities, maintenance of resources & equipment, supervision of personnel including work allocation & problem resolution *** Overseeing and coordinating activities of multiple contractors, vendors, and suppliers; monitoring and controlling contracts for compliance, cost-effectiveness, quality, and adherence to specifications and stipulated standards *** Determining Merchandising requirement in the regions and ensuring availability through each channel-Trade, shops, CPs, Street corner, Shops etc.*** Ensure that all communication is simple and easily understood by all target audience Achievments*** Part of the team that lead the Re-branding exercise from Vmobile to the current Airtel Brand.*** Working with Supply Chain management to achieve minimum wastages and optimization of budgetary spend in the history of the company. Show less

  • Senior Brand Manager

    Dec 2012 - Jul 2014

  • Team Lead/Brand Manager - Branding and Creative

    Jun 2009 - Nov 2012
• 

  MultiChoice Group

  Aug 2014 - now

  ACADEMY DIRECTOR (WEST AFRICA) – MULTICHOICE TALENT FACTORY – MULTICHOICE NIGERIA - November 2021 – Till Date I am responsible for driving the development of Nigeria's creative industry through the Multichoice Talent Factory - an initiative conceived to source and up-skill young West Africans in film and television production as well as expand the capacity of already practising professionals. My responsibility includes identifying young talents with a capacity for filmmaking across West Africa. I ensure that only the best skills are selected from the different brilliant talents that go through the process. This responsibility gives me access to fresh and emerging talent for content development and acquisition purposes.I am responsible for stakeholder management and have a vibrant and cordial relationship with international and local partners.I oversee the production of content by the students and alumni of the Academy. Some of this content has gone on to win local and international awards. I am responsible for the day to day running of the Academy for West Africa, which gives me access to operational and strategic partners in the Film making industry. Due to the nature of the role, I liaise with colleagues across the other regions (East Africa, South Africa and Southern African).We have cross-functional activities that give me insights into Filmmaking peculiarities in the different areas. Show less My role includes but not limited to:• Determining the Channels’ strategy in accordance with audience changes.• Work with colleagues in other regions across Africa to provide relevant insights around local content.• Work with the SVOD team (Showmax) to ensure relevant online video entertainment are curated for the audience.• Acquisition of appropriate content for the Channel including financial and technical specification requirement for all content.• Taking editorial responsibility for the Channel in terms of scheduling.• Overseeing the monthly schedules which is produced based upon research, demographics, available audiences etc. • Creating schedules that will maximize on deal terms.• Manage external stakeholders within the industry to ensure the working relationships remain mutually beneficial.• Work with internal stakeholders across various departments to ensure the Channels are working optimally.• Ensuring the Channel performs within parameters of target market.• Implementing the Channels’ strategy under direction of the Channel Director.• Ensuring air time targets are met on a monthly basis.• Ensuring regulatory, company ethics and Channel requirements are met.• Manage Channels’ budget on a monthly basis.• Ensuring new media elements are incorporated into programming.• Setting goals and monitor team’s performance around the goals.• Handling ad hoc information requests.Achievements:*** Successfully worked with the SVOD team to launch Showmax - Our streaming online platform that provides unlimited entertainment across different genre. *** Successfully launched the Africa Magic Igbo Channel within months of resumption.*** Successfully moved the Africa Magic Urban Channel from a Movie only channel to a General entertainment channel within months of resumption.*** Successfully enhanced the look of the Africa Magic Showcase Channel within months of resumption. Show less

  • Academy Director West Africa MultiChoice Talent Factory

    Nov 2021 - now

  • Head of Channels - Africa Magic Showcase, Africa Magic Urban & Africa Magic Epic

    Aug 2014 - Nov 2021
• 

  Brand Fusion & Marketing Solutions Limited

  Jan 2018 - now

  Founder

  Brand Fusion is a Business Development and Brand Management Consultancy Firm geared towards helping businesses align their operations in a strategic and concise way to help them get the best return on their investment through marketing and strategic business advisory.We help businesses with their branding and marketing to help them create compelling brands.The target audience for the business is as follows:*** SMEs - Small and Medium enterprises without a heavy budget to spend on business consultations.*** Special focus on Women Entrepreneurs in order to empower and equip them to deliver on their business objectives.*** Individuals - Individuals looking to upgrade their personal brand and their brand image. Show less