Elizabeth George

Experience

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  De la Frontera

  Aug 2006 - Sept 2007

  Marketing Coordinator

  Selected as the Marketing Coordinator for the management of a nation-wide campaign to increase sales and brand power for de la Frontera, a custom manufacturer of design products for kitchen and bath. Managed a team of 17 regional sales representatives marketing the product line across 48 states.• Created and implemented a strategy for new client acquisition, targeting specific large-scale retailers, while supporting these efforts with networking, advertising, and press releases.• Developed all marketing and training materials to include articles, brochures, trade show materials, and digital video productions.• Coordinated participation in nine major industry trade shows and personally traveled to represent the company with regional sales team members, offering product training and sales incentives to retail buyers. Show less

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  Finlay Fine Jewelry- Bailey, Banks, & Biddle

  Sept 2007 - May 2008

  Sales

  Excelled in customer service and development of client relationships, while consistently exceeding sales goals.Specialized in bridal and individual diamond sales, as well as designer fashion jewelry, requiring extensive knowledge of products and designers.Coordinated with store manager to oversee multiple trunk shows and seasonal special events.Successfully trained new hires on diamond specifications and designer backgrounds, and supported training with team sales efforts. Show less

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  Center for Liquefied Natural Gas

  May 2008 - Aug 2008

  Public Relations Liaison

  Awarded summer-hire position for the non-profit trade association responsible for providing information about liquefied natural gas (LNG) and its benefits as a clean energy resource within the American energy portfolio. Coordinated directly with the Center President and Public Relations Director to develop strategic communication plans to impact public opinion and congressional votes regarding relevant energy legislation.Liaised with senior leaders at major energy companies to track critical LNG research, gather facility information, and develop unique communication solutions for planned import facility markets.Wrote, edited, and designed an updated Media Kit in support of a targeted journalist outreach plan. Developed a calendar of outreach efforts that coordinated with the release of significant LNG research, facility announcements, and energy legislation review. Saved the organization over $20K by designing all collateral materials for this campaign and negotiating reduced printing costs with a local supplier.Organized CLNG participation at the National Conference for State Legislatures in New Orleans, Louisiana. Developed all collateral material and talking points for presentations to legislators in attendance. Recognized by the CLNG President and Board of Directors for positive outcomes from the event and successful execution within the budget limitations. Show less

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  NASA

  Aug 2008 - Dec 2009

  Johnson Space Center Public Affairs Specialist

  Served as a a Public Affairs Specialist through the Johnson Space Center (JSC) Graduate Cooperative Education Program while completing a Master of Arts degree at the University of Texas. Acted as Public Affairs Liaison to NASA programs, identifying and analyzing internal and external communication needs in order to develop unique communications solutions.Conducted tactical communication planning for multiple NASA programs to include Space Shuttle Transport (STS) Operations, International Space Station (ISS) Programs, and NASA Extreme Environment Mission Operations. Advised program leadership on recommended media and communication tools, press releases, and outreach planning. Developed original content for educational materials, brochures, and social media.Provided outreach to media channels, to include statements, interviews, and translation of technical mission data for public understanding. During operations for STS 126, STS 129, and ISS Expeditions 18, 20, 21, and 22, served as Public Affairs representative for the missions, responding to media queries regarding sensitive information and ensuring that mission updates were publicized through website and social media outlets.Managed multiple specialty campaigns, including a Hometown Heroes initiative which utilized Astronaut visits in conjunction with special events and collaboration with major sports programs. Leveraged key relationships with city officials, museums, charitable organizations, and educators in various cities to coordinate additional promotion and appearances during the campaigns.Analyzed survey data of employee feedback to identify central issues and concerns among JSC employees. Formulated a white paper and corresponding visual aids detailing the survey results and recommending potential solutions to address internal communication strategies. Recognized by leadership for identifying key areas of improvement and facilitating cooperative discussion among management to initiate solutions. Show less

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  University of Texas at Austin

  Jan 2009 - May 2009

  Graduate Assistant, Dept of Advertising
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  Media Research Labs LLC

  Apr 2009 - Aug 2009

  Research Assistant & Scheduling Coordinator

  Selected to support the efforts of media and marketing research being conducted under contract to the Disney Corporation networks, which included ABC, ABC Family, Disney, and ESPN. Served as lead recruiter for all studies, ensuring that proper audiences were targeted for participation in order to meet the criteria for the network’s target publics.Initiated a new scheduling procedure for the research lab, resulting in increased speed and efficiency for completing studies by doubling the number of participants per week. Long term results of the initiative allowed the lab to execute additional research control groups, allot more time for analysis, and generate more profit through increased capacity for additional contracted studies.Coordinated with a team of six research assistants to support studies by maintaining control factors, administering study procedures, and providing superior customer service to study participants. Compiled and prepared productivity and workload reports for multiple research studies to ensure that recruiting goals were being met. Performed phases of data analysis for various studies, including analysis of visual-tracking, focus group transcription coding, and biometric trend analysis.Trained new Research Assistants on use of biometric measurement equipment to track participant reactions, calibration procedures for specialized vision-tracking equipment used to capture participants’ visual activity during studies, and monitoring of study participants to ensure control factors were maintained. Show less

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  Serco

  Aug 2010 - Jun 2011

  Army Career & Alumni Program Career Counselor

  Provided career transition services to Soldiers preparing to separate or retire from military service. Managed over 400 client transitions, while coordinating with a team of career counselors to provide bi-weekly training opportunities for over 1,000 Soldiers enrolled in the program.Performed outreach in the community to promote the program’s services, while establishing trusted relationships with garrison leadership, command teams, and community agency directors.Utilized extensive written communication skills to assist clients in refining resumes, while also offering creative solutions for networking and business relationship development.Maintained a comprehensive calendar of all program services, client appointments, and training opportunities.Created a social media presence for the local ACAP Program and developed a content calendar that outlined weekly posts, media content, and career tools to be periodically updated and promoted. Created original training materials that were optimized for sharing through social media platforms.Developed new training materials for multiple career transition topics and coordinated logistical support to implement the new training programs. Drafted questionnaires for use in guiding Soldier interviews to best determine the appropriate resources and strategies to recommend. Compiled information based on the interviews to address individual client objectives. Show less

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  US Army

  Aug 2011 - Jun 2013

  172d Infantry Brigade Family Readiness Manager

  Implemented and maintained family support services for over 4,000 Soldiers and 1,700 families across two overseas U.S. Army garrisons, while serving as the primary advisor on family support issues to the Brigade Commander.• Managed a team of seven Family Readiness Support Assistants, as well as provided direct support to 14 Senior Volunteer Advisors and 36 Volunteer Family Readiness Leaders. Successfully developed cooperative relationships with garrison and community agencies, ensuring that volunteers, Soldiers, and families within the unit had access to all necessary resources for conducting family programs and support.• Regularly conducted formal survey research to determine family readiness issues and needs within the organization and develop relevant solutions to address the identified needs. As needed, facilitated focus group research to gather specific feedback on issues to include deployment stress, response to casualty situations, and other topics related to family readiness. Extracted qualitative findings from these focus groups and provided senior command with all research findings, as well as detailed proposals for appropriate solutions.• Utilized advanced knowledge of crisis communication to manage the distribution of information regarding casualties and changes to redeployment operations within the unit. Created a systematic flowchart for releasing information, drafted all e-mail and telephone scripts, coordinated approval of messaging through command teams, and served as the primary unit contact for additional inquiries.• Developed and executed large scale quarterly events for Soldiers and family members that strategically incorporated vital resiliency training, while successfully improving morale.• Developed content for all command messaging to families for distribution through available channels such as e-mail, Facebook, and the Army’s internal communication module for Soldiers and families, the Virtual Family Readiness Group (vFRG). Show less

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  Market Strategies

  Jul 2013 - Mar 2015

  Research Associate/Analyst

  Developing and implementing research solutions within the pharmaceuticals and life sciences industry. Primarily focused on qualitative research methodology, to include in-depth interviews, tele-depth interviews, focus groups, and online bulletin boards. • Leads development of all aspects of research process, to include screening and recruitment criteria, discussion guide development, message stimuli, pre- and in-research, and projective activities; often selected to oversee studies with stringent recruitment criteria, requiring oversight and review of respondent eligibility.• Moderates all interview types, specializing in physician, health care provider, and patient interviews; when conducting research outside of the United States, oversees and manages contracted moderator relationships and monitors research progress.• Conducts backroom management of live, in-person research, to include discussion guide/stimuli changes, Focus Vision, client interaction, crisis mitigation, and problem solving.• Develops compelling reports to consolidate insights that answer critical business questions and drive brand decisions, including creative visualizations, video reels, and integration of quantitative or secondary research.• Significant experience in the following therapeutic areas: Diabetes, Alzheimer's, Auto-Immune (primarily Lupus, Rheumatoid Arthritis, Psoriatic Arthritis, Psoriasis), Oncology, Urology; also highly experienced in Medical Device/Delivery options (for over-the-counter and Rx application, signifcant injectable device experience), Healthcare Organization (electronic medical records, payor issues, quality measures), Patient Support Programs, and specialized fields (including embryology/genetic screening, cystic fibrosis, and pulmonary conditions). • Strong capabilities in quantitative research, to include analysis and reporting of customer satisfaction, concept testing, discreet choice modeling, conjoint analysis, and maximum difference (MaxDiff scaling). Show less

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  Market Strategies International

  Mar 2015 - Oct 2017

  Moderated research with physicians, allied health professionals, patients, caregivers, consumers, and business professionals, leveraging appropriate methodologies including in-depth interviews, focus groups, ethnography and in-situ engagements, and online communitiesAs Research Director with account management responsibility, exceeded projected sales target for the year with major immuno-oncology client, establishing strong relationships with new client researchers, and growing account revenue over $1M for 2017In 2016, lead efforts for over $3M in qualitative proposals, with nearly half resulting in award of the projects; in that year managed and moderated over 450 qualitative engagements, valued at $1.2M in revenueCreated and implemented qualitative training for analysts, effectively training over 40 analysts and managers on qualitative practicesResearch fields include oncology, diabetes, medical devices, auto-immune disease, genetic testing, gynecology, mental health, neurology, sleep disorders, pain management, nutrition, and over-the-counter Show less

  • Director, Research & Consulting

    May 2017 - Oct 2017

  • Senior Qualitative Research Specialist

    Aug 2015 - Apr 2017

  • Qualitative Research Specialist

    Mar 2015 - Aug 2015
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  American College of Obstetricians and Gynecologists (ACOG)

  Oct 2017 - Apr 2018

  Senior Market Research Manager

  Established first formal market research function for the organization in order to ensure member insights and needs were represented in decision making for strategic programs, education efforts, and publicationsInitiated and executed quantitative and qualitative research efforts, engaging and educating internal stakeholders in the research process, and managing vendor relationshipsDeveloped standards, protocols, and best practices for internal research, implementation & socialization of research findings, and documentation Show less

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  Escalent

  Mar 2018 - Jun 2020

  Designs and executes qualitative research for pharmaceutical and healthcare clients, develops creative methodologies to answer client's business needs, crafts engaging deliverables to share insights, grows client relationships, and actively supports business developmentSkilled moderator, engaging with physicians, patients, caregivers, and other healthcare professionals to develop strategic insights for foundational research, patient journey, brand positioning, campaign development, messaging, new product exploration, medical devices, and more. Team leader in global qualitative research, circling the globe to oversee international projects three times in 2019; collaborating with international moderators, recruiters, and client affiliates to deliver comprehensive global learnings with specific attention to market needs and cultural nuancesOversees qualitative analyst team, evolving best practices for moderator-analyst collaboration, creating training initiatives, and supporting team members through skills assessment, strategic project staffing, and mentorship. Show less

  • Senior Director, Research & Consulting

    Sept 2019 - Jun 2020

  • Director, Research & Consulting

    Mar 2018 - Sept 2019
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  The Planning Shop

  Jul 2020 - Mar 2023

  • Senior Research Director

    Sept 2022 - Mar 2023

  • Research Director

    Jul 2020 - Sept 2022
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  Healthcare Research Worldwide (HRW)

  Mar 2023 - now

  Senior Vice President

  Leading HRW’s oncology specialist team, OR:BIT (Oncology Research: Business Insight Team)