Experience

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  Harris printers

  Jul 2005 - Oct 2007

  Typesetter / graphic designer

  Collaboratively designed, laid out, and handled prepress for print collateral in a team setting. Executed press plate and film output, meticulously proofing for accuracy and approving press checks. Played a key role in establishing the company's ecommerce store by creating consumer-focused print materials for purchase and contributing to backend JAVA programming.

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  Print source one

  Oct 2007 - Jan 2009

  Art director

  Produced and designed print materials, specializing in advertisements and direct mail. Oversaw digital prepress, printing, and project scheduling to meet deadlines. Mentored junior designers, providing training on prepress, direct mail standards, and enhancing creative concepts.

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  Mckesson

  Jan 2017 - May 2023

  Led strategic initiatives for CoverMyMeds® healthcare technology division, and developed innovative solutions to help healthcare providers, pharmacists, and pharmaceutical manufacturers streamline the prescription authorization process, and improve patient access to medications. Collaborated with multi-faceted teams to define project objectives and scope, created roadmaps for successful execution, identified potential roadblocks, developed mitigation strategies, and monitored project progress. Developed and implemented creative strategies to shape and elevate the visual and creative identity of McKesson in alignment with overarching branding and marketing goals. Led a team of graphic design professionals, and provided guidance and mentorship to drive a culture of creative excellence. Oversaw creative project lifecycles, from concept development to final execution, to ensure projects were delivered on time and within budget. Participated in a structured mentorship program that offered a comprehensive overview of digital marketing and brand management, including the latest industry trends, tools, and best practices. Collaborated with the mentor team to develop strategies for inbound marketing, website optimization, and content creation. Gained proficiency in using new analytics tools to measure and report on the performance of marketing campaigns, and drive insights to optimize marketing strategies.

  • Strategic Delivery Lead and Business Insights Analyst

    Jan 2019 - May 2023

  • Creative Services Manager

    Jan 2009 - Jan 2019

  • Digital and Brand Marketing Mentorship

    Jan 2017 - Jan 2018
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  Banner health

  Feb 2024 - now

  Senior customer research specialist

  Managed the optimization and strategic oversight of the Reputation platform, leveraging Google review data to generate customer insights and inform decision-making. Designed and implemented dashboard visualizations to track key metrics, empowering stakeholders with actionable intelligence. Developed and executed competitive analysis strategies by transforming complex data into intuitive reports, driving brand positioning and business growth. Contributed to the company’s ranking as #7 in Reputation's healthcare category, a testament to the platform’s success and impact. Mostrar menos