Brenda Phoon

Brenda phoon

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location of Brenda PhoonSingapore, Singapore
Followers of Brenda Phoon42 followers
  • Timeline

  • About me

    Sales & Operations Manager

  • Education

    • Universiti tunku abdul rahman (utar)

      2007 - 2011
      Bachelor of degree public relations second class honours (upper division)
  • Experience

    • Bluunis - the ultimate impressionist

      Jun 2011 - May 2013
      Business development executive

      1. Work with marketing team for product catalogue and monthly promotional visual.2. Drive business growth by identifying beauty trend and import of new device/machine.3. Support new machine training and staff development.4. Effective service recovery for customer feedback and comments.5. Foster collaboration with corporate to increase brand awareness and value.6. Develop new branches and support expansion project in Singapore.7. Plan and launch strategic events to achieve commercial objectives and to enlarge member base. Show less

    • L’occitane group

      Jun 2013 - May 2016
      Sales and operations executive

      1. Oversee multiple stores operations (total 17x stores), consist of a group of store manager and beauty advisor.2. Analyse store sales performance and productivity on weekly basis.3. Work on new launch incentive program to succeed product launch.4. Staff commissions calculation and submission.5. Monthly staff training schedule and promo roster.6. Ensure stores uphold and maintain company standards, including window display, planogram and tidiness.7. Work with VM team for progression of store opening/closing.8. Manage tester and responsible for budgeting and costing. Show less

    • L'oréal

      May 2016 - Sept 2017
      Area manager

      1. Oversee 9x counters and 1x facial salon day-on-day operations, consists of a team of counter manager, beauty advisor and beauty therapist.2. Manage staff attendance and leave.3. Conduct PT hiring and training to ensure they can deliver up to brand standard.4. Work with Education team for new hire training schedule and monthly refresher course.5. Work with VM team for new counter opening/ closing and to ensure all doors maintain brand standard and image (window display, lighting, furniture, fixture maintenance).6. Manage staff claims and incentive gift.7. Manage store sell-out performance and liaise with departmental store for sell-in.8. Monitor product shelf life and support warehouse sales for near expiration products.9. Execute monthly stock take and validation. Show less

    • Neucor holdings, inc.

      Jan 2018 - Nov 2022
      Sales operations manager

      1. Manage 50x sales account, consist of beauty spa, TCM and health food store.2. Work with multiple brands and suppliers for sell-in/ sell-out.3. Work with brand and client for monthly training schedule to ensure sales team product selling effectiveness and wellness device operational excellence.4. Plan and execute promotional event and arrange for manpower support.5. Work with brands on vm and shelving displays and guidelines.6. Conduct regular client visit to ensure product placement and stock level.7. Stay updated on industry trends to identify new opportunities and sourced for new product range to 8. Work with Marketing team for effective promotional strategy and content.9. Work with PR agency for sm influencer posting timeline and content.10. Work on budget for PR gift and vouchers.11. Effective service recovery for customer feedback and comments.12. Participate in the development of annual budget and monitor expenditure to ensure cost efficiency. Show less

    • Novela international pte ltd

      Dec 2022 - Sept 2024
      Retail sales & operations manager

      1. Manage retail stores and boutiques and a team consists of store managers and beauty advisors.2. Manage staff hiring, rostering, and leave.3. Appraise and manage staff performance to achieve business KPIs and sales goals.4. Commission and incentive related process and monthly submission.5. Work with vm team for store opening/closing pipeline.6. Develop store operational SOP and guidelines.7. Monitor and analyse store performance and staff productivity.8. Identify areas for improvement and implement action plans.9. Collaborate with various department, such as HR, warehouse, marketing, ecomm and finance to align operational objectives and goals.10. Develop and review store operational-related processes to ensure compliance with company policies and regulations.11. Inventory management and stock take.12. Weekly stock replenishment for all stores.13. Open statement and reconciliation.14. Stock process and flow.15. Support expansion of flag ship hair salon project in partnership with loreal group. Show less

  • Licenses & Certifications

    • Certified digital marketing strategist

      Equinet academy
      Nov 2021
    • Wsq social media marketing course

      Equinet academy
      Sept 2021
    • Wsq digital marketing strategy course

      Equinet academy
      Oct 2021
    • Nicf wsq content marketing strategy

      Equinet academy
      Nov 2021
    • Facebook marketing

      Cloud media (digital advertising & academy)
      Aug 2020
    • Wsq digital marketing analytics (google analytics) course

      Equinet academy
      Nov 2021
    • Wsq digital advertising course

      Equinet academy
      Oct 2021
    • Wsq search engine optimisation (seo) training course

      Equinet academy
      Sept 2021
    • Degree in bachelor of public relations (hons)

      Universiti tunku abdul rahman (utar)
      Jun 2010