Experience

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  1000heads

  Jan 2010 - Jan 2012

  Senior social media analyst

  - Managing a team of 4 analysts to write action-based reports and audits to inform marketing strategies at UK and global level- Analysed paid and organic website data to enhance Return On Investment (ROI)- Crafted campaigns using market understanding, consumer analysis, and advertising psychology for key clients within the agency- Developed targeted advice for decision-makers on how best to reach target consumers and build awareness- Clients included BBC, P&G, Volkswagen, Nokia, Universal Music, Sainsbury's, Pizza Express, Cancer Research UK, EA Games, Twix. Show less

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  Fleishmanhillard

  Jan 2012 - Jan 2014

  Digital & social media consultant

  - Consulted for the agency's largest clients with best-in-class digital and social media strategy, crisis communication and marketing campaigns on a global scale- Managed multi-channel marketing campaigns to support sales objectives for key accounts- Organised marketing plans and programmes to best support business growth and development- Developed a suite of tiered revenue-based products and services for key clients and prospects- Monitored consumer trends and accurately interpreted meaning to predict future changes in client markets- Clients included Shell, Nestlé UK, Nestlé Global, BT, Barclaycard, MasterCard. Show less

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  Thirtythree

  Jan 2014 - Dec 2015

  Digital & social media strategy lead

  - Established the agency's digital and social media practice, growing the team from 1 to 12 members within two years and achieving £1M+ department turnover- Delivered training to educate and inspire 100+ colleagues and 25+ clients in employer branding strategy, communications and campaign execution- Supported developers, designers, client service, project managers and creatives to deliver cost-effective and practical activities for clients- Held overall responsibility for key accounts as principal employer branding advisor for large clients- Clients included Deutsche Bank, BBC, EE, Aviva, EDF Energy, RB, Selfridges, AXA, PwC. Show less

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  Weber shandwick

  Dec 2015 - Dec 2017

  Senior digital communications strategist

  - Led the digital and social media department for the BENELUX region across the Consumer, Corporate, Sustainability and Public Affairs advisory teams- Responsible for senior client stakeholder management as the client-facing strategist for all strategic programmes and campaign executions- Awarded Best Social Media Campaign at the 2017 International Association awards in Vienna for the European Federation of Glass Packaging- Built strong client relationships and increased retention as a result of delivering highly effective campaigns displayed with clear ROI/measurement-based reporting- Clients included Microsoft, European Commission, The European Federation of Glass Packaging, WindEurope. Show less

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  The economist

  Dec 2017 - Jul 2019

  Senior brand communications strategist

  - Led the social media and digital practice team- Developed full lifecycle marketing campaigns from concept to delivery- Divised effective digital communication strategies focused on PR, Social, CRM, SEO and Paid Media, and overseeing large-scale, global teams for execution- Responsible for the development of a simplified data and analytics offering- Clients included Aldermore Bank, Vodafone, Hertz.

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  Fox + hare

  Jul 2019 - Jun 2022

  Agency director

  - At any given time, acting as the Chief Operating Officer, Managing Director, Strategy Director, Client Director- Growth of purpose-driven creative consultancy from startup into a c.£2million+ revenue business with double-digit full-time employees- Established and launched the sustainability-focused consultancy in the UK market, leading the client service, client growth, creative and strategy and operations (incl. legal, finance, HR) teams- Leveraged industry contacts and expertise to fuel business growth, including c.£750K generated from one client and c.£300K value in the client growth space YoY- Responsible for gaining full B Corporation and EcoVadis accreditations, as well as overseeing a full rebrand and a new office in the heart of London- Clients included Britvic Soft Drinks, Robinsons, easyJet holidays, Pepper Money, The Big Issue, Action for Children, DPD, Tommy’s, Heck Food, Willis Towers Watson (WTW), OneID (Digital Identity Net). Show less

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  Self employed

  Jul 2022 - Jul 2023

  Senior consultant - social, digital, strategy & planning

  Combination of:- Social & Digital Strategy Consultancy- Strategy & Planning Consultancy- Extended Parental Leave

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  Blackbridge communications

  Jan 2023 - now

  Social media director

  🏆 Agency of the Year at the Recruitment Marketing Awards 2023 🏆🥇 Best Social Media for Lloyds Banking Group "Life Ready" at the Recruitment Marketing Awards 2023 🥇Clients include Lloyds Banking Group, Syensqo, Solvay, BT Group, Rolls-Royce, Aviva, Heathrow, TJX Europe, Aon, Clifford Chance, Linklaters, HCA Healthcare, TJX Europe, BAE Systems, Trowers&Hamlins, RS Components, Barratt Developments, Amazon, Boston Consulting Group, Royal College of Occupational Therapists.

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  Recruitment marketing awards

  Jul 2023 - Oct 2023

  Judge 2023
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  Recruitment marketing awards

  Jul 2024 - Oct 2024

  Judge 2024