Experience

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  Bcbgmaxazriagroup

  Sept 2010 - Sept 2015

  Sales associate

  •Accountable for merchandise control and management.•Consistently recognized as top sales associate, exceeding $350 per hour in sales.•Responsible for in-depth product knowledge and engaging customers with sales enthusiasm to the end of positive sales and customer satisfaction.

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  Gilt city

  Jun 2013 - Aug 2013

  Sales and events intern

  •Responsible for creation of vendor prospect lists and analysis of sales data, in addition to readying of meeting preparatory sheets.•Created theme sale based on independent research which will appear on giltcityboston.com.•Liaised with other staff and clients in daily sales and client meetings.

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  Roger williams university, gabelli school of business

  Sept 2013 - May 2015

  Administrative assistant

  •Responsible for administrative support and organizational functions including copying, faxing and cleaning.

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  Hamilton storage technologies

  May 2014 - Jan 2015

  Marketing communications intern

  • Collaborating with marketing and sales staff on new ideas, directions, and venues for marketing and communications.• In charge of drafting, distributing and pitching news releases, media alerts and other stories for use both internally and externally. • Created an in-depth SWOT and competitor analysis for use in marketing and business development planning.• Assisting in tradeshow planning and preparations including advertising, vendor communications and logistics.• Designing flyers, graphics, e-vites and other marketing material using Adobe Creative Suite. Show less

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  Innovex co

  Jan 2015 - May 2015

  Digital marketing coordinator

  • Development of on-brand copy and content for websites, microsites, landing pages, blogs, digital marketing (email, social, mobile, banner, search) for both agency and client campaign efforts.• Responsible for independent and timely content mining and assembly for use in weekly and monthly digital newsletters.• Collaboration with and assistance to the Digital Marketing and Creative teams in daily tasks and execution of campaign strategy.• Daily media scanning and tracking to sustain working knowledge of current digital and social trends and coordination of content distribution to various relevant individuals, departments and social channels. Show less

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  Geary lsf

  Jun 2015 - Mar 2016

  Media coordinator

  •Planning, negotiating, buying, tracking, and optimizing media across digital channels (social, mobile, email, banner) for a portfolio of 8 clients, with a strong focus on Social campaigns.•Understanding the requirements of clients assigned to me, as well as maintenance and growth of each client account.•Collaboration with personnel of various departments, including management, production, support, and service resources, to ensure account objectives and clients’ expectations are met efficiently and timely.•Assisting in planning of media deliverables, performance objectives, and critical milestones over defined campaign flight periods.•Maintaining customer relationships towards the goal of customer success and satisfaction ratings that align with company standards.•Full organization and optimization of robust search engine and social marketing campaigns for medium size businesses in addition to enterprise clients. Show less

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  Iprospect

  Apr 2016 - Jun 2021

  •Development and presentation of strategy on-going recommendations to internal stakeholders and to the client team across a portfolio of campaigns, specializing in branding and performance media tactics within the Programmatic, Display, Custom Content and Digital Video channel. •Understand clients' brand structure and industry as well as project goals to translate strategic vision into tactical solutions and results on behalf of clients that span the Hospitality, Retail, B2B and Financial verticals of Fortune 500 clients.•Responsible for collaboration and communications with both media client contacts and 3rd party media partners in on-going campaign maintenance and project management towards the goal of client success and fulfillment of key performance measures and business outcomes. •Lead media buying activities inclusive of planning, buying, budgeting, pricing and efficiency negotiations, and trending analysis across campaigns. •Mentor junior staff in organization of end-to-end campaign management of Paid Media campaigns including review and response to media briefs, management of contract process from initial negotiations through legal review, vendor management and media implementation. Show less • Responsible for collaboration and communications with both Display client contacts and media partners in on-going campaign maintenance and planning towards the goal of client success. • Development and presentation of strategy, on-going recommendations, reporting and campaign review materials and analysis internally and to the client team. • Responsible for developing and executing media strategy, planning, campaign management and trafficking, budgeting, trending analysis, and reporting & optimization deliverables. • Monitoring of industry trends and updates towards the goal of translating those into actionable recommendations and innovative strategies applicable to the client business. Show less

  • Lead, Display

    Sept 2019 - Jun 2021

  • Senior Associate- Display

    Apr 2016 - Sept 2019
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  Teads

  Jun 2021 - now

  Senior manager, customer experience

  • Being the lead point of contact for all client communication pre and post-sale• Assisting in onboarding of customers to our self-service buying platform• Leading preparation for campaign activation through clear and concise communication efforts with client.• Oversee post-sale process, including but not limited to: proposals, contract and rate negotiation, campaign strategy, campaign set-up, pacing and delivery, incremental revenue generation and post campaign analysis• Analyzing performance data to highlight key trends• Planning and execute multiple incremental revenue prospecting plans each quarter• Helping internal staff development through consistent and thorough knowledge sharing exercises Show less