Cindy Rupp Valdez, MS

Cindy rupp valdez, ms

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location of Cindy Rupp Valdez, MSGreater Tucson Area
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  • Timeline

  • About me

    Marketing & Communications Strategist Specializing in Marketing Technology Implementation

  • Education

    • Deer valley high school

      1995 - 1999
      High school diploma

      Activities and Societies: Yearbook Editor Junior and Senior year, Diving Team, Track Team, Thespian, Athletic Trainer

    • California state university-chico

      1999 - 2004
      Bachelor of arts communication studies

      Activities and Societies: Alpha Chi Sorority, Speech and Debate Team, Lambda Pi Eta - Communication Honor Society, Up Til Dawn Committee As a student at Chico State I spent much of my time split between course studies and extra curricular activities. It is through these activities that I landed on my major of Communication Arts and Sciences. I spent years on the debate team being unsure of what degree I should graduate with, and it was just under my nose the entire time! I'm glad for all my experiences, and that I have basic understanding in many fields; however, I feel blessed that I landed in the course of study that I did.

    • University of arizona

      2017 - 2019
      Master of science - ms marketing 4.0
  • Experience

    • Fit one athletic company

      Aug 2005 - Aug 2006
      Membership coordinator

      Worked as a Membership Counselor selling gym memberships both to incoming sales leads and to outbound corporate leads. I also worked as the Manager On Duty and decision maker on weekends.

    • Napa valley register

      Aug 2006 - Sept 2011
      Advertising account executive

      I worked with over 75 active accounts on developing an advertising campaign to meet their needs. I worked through a solution based selling approach finding various products to meet my clients' needs. Through this approach I was able to grow my territory each year.

    • Lee enterprises

      Oct 2011 - Nov 2013
      Sales development manager

      Traveled to various newspaper markets training Advertising Sales Executives on new products and on their sales skills. I also conducted seminars for newspaper advertisers on how they can more effectively market and brand their business within the digital world.

    • Arizona daily star

      Nov 2013 - Jul 2015
      Digital sales manager

      I manage all digital sales coming in to, and out of the Arizona Daily Star and tucson.com. I work with our Multi-Media account executives to train them on roll outs of our upcoming product offerings, set digital sales goals, and assist in making sales calls to present our integrated marketing solutions to our clients. In addition to growing our digital sales revenue, I also assist in making vendor relationship decisions and manage a team of direct reports who optimize and manage advertisements on tucson.com. Show less

    • University of arizona college of architecture, planning and landscape architecture

      Sept 2015 - Aug 2019

      • Worked with local media outlets to communicate the success stories of the college. Average of two full-length articles per quarter published, many of which I wrote.• Managed marketing campaigns via print, radio, and digital platforms to grow program enrollments for 10 academic programs and for Summer Camp Architecture which grew 17% YOY. • Curated the digital footprint for the college and its academic units. This includes managing the website, social media, and search engine registrations. A full website redesign is in process at my direction allowing for a more branded presence and more faculty input.• Copy wrote and designed print marketing collateral for each academic unit including using Adobe InDesign to design the material.• Served on committees for the central university including: Brand Advisory Board, Editorial Board, UA Creative Project Director, and the 100% Engagement Special Task Force Show less

      • Marketing and Communications Manager

        Jan 2018 - Aug 2019
      • Marketing and Communications Coordinator

        Sept 2015 - Jan 2018
    • University of arizona

      Aug 2019 - now

      I am currently working to implement Salesforce Marketing Cloud and Social Studio to marketers across the University of Arizona. I lead the development of the products with end-user experiences guiding our processes.

      • Director of Marketing Technology

        Jul 2021 - now
      • Marketing Product Manager

        Aug 2019 - Aug 2022
  • Licenses & Certifications

    • Content marketing certified

      Hubspot
      Sept 2019
    • Google adwords search certified

      Google
      Mar 2017
    • Core certification

      Monday.com
      Jun 2025