Experience

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  Fit one athletic company

  Aug 2005 - Aug 2006

  Membership coordinator

  Worked as a Membership Counselor selling gym memberships both to incoming sales leads and to outbound corporate leads. I also worked as the Manager On Duty and decision maker on weekends.

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  Napa valley register

  Aug 2006 - Sept 2011

  Advertising account executive

  I worked with over 75 active accounts on developing an advertising campaign to meet their needs. I worked through a solution based selling approach finding various products to meet my clients' needs. Through this approach I was able to grow my territory each year.

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  Lee enterprises

  Oct 2011 - Nov 2013

  Sales development manager

  Traveled to various newspaper markets training Advertising Sales Executives on new products and on their sales skills. I also conducted seminars for newspaper advertisers on how they can more effectively market and brand their business within the digital world.

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  Arizona daily star

  Nov 2013 - Jul 2015

  Digital sales manager

  I manage all digital sales coming in to, and out of the Arizona Daily Star and tucson.com. I work with our Multi-Media account executives to train them on roll outs of our upcoming product offerings, set digital sales goals, and assist in making sales calls to present our integrated marketing solutions to our clients. In addition to growing our digital sales revenue, I also assist in making vendor relationship decisions and manage a team of direct reports who optimize and manage advertisements on tucson.com. Show less

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  University of arizona college of architecture, planning and landscape architecture

  Sept 2015 - Aug 2019

  • Worked with local media outlets to communicate the success stories of the college. Average of two full-length articles per quarter published, many of which I wrote.• Managed marketing campaigns via print, radio, and digital platforms to grow program enrollments for 10 academic programs and for Summer Camp Architecture which grew 17% YOY. • Curated the digital footprint for the college and its academic units. This includes managing the website, social media, and search engine registrations. A full website redesign is in process at my direction allowing for a more branded presence and more faculty input.• Copy wrote and designed print marketing collateral for each academic unit including using Adobe InDesign to design the material.• Served on committees for the central university including: Brand Advisory Board, Editorial Board, UA Creative Project Director, and the 100% Engagement Special Task Force Show less

  • Marketing and Communications Manager

    Jan 2018 - Aug 2019

  • Marketing and Communications Coordinator

    Sept 2015 - Jan 2018
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  University of arizona

  Aug 2019 - now

  I am currently working to implement Salesforce Marketing Cloud and Social Studio to marketers across the University of Arizona. I lead the development of the products with end-user experiences guiding our processes.

  • Director of Marketing Technology

    Jul 2021 - now

  • Marketing Product Manager

    Aug 2019 - Aug 2022