Zoey Chong

Experience

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  Eco World Development Group Berhad

  Jan 2018 - Jan 2020

  Property Sales Promoter

  - attending to customer enquiries- customer engagement and show-house viewing - event assistance and customer registration

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  Trigle Dynamic Sdn Bhd

  Sept 2019 - Sept 2019

  Event Staff (Honda 900k event)

  - organising client information- processing booking and organising test drive schedules for customers- communicating with the salespersons to engage with customers

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  Sunsuria Berhad

  Feb 2020 - Apr 2020

  Marketing Intern

  - Assisted in general administrative tasks- Involved in planning and organising of promotional events for the company- Management and monitoring of social media of the company- Design promotional posters and social media content- Assist in purchase order and goods received notes submission and verification process

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  WD Branding

  Sept 2020 - Aug 2021

  Digital Marketing Executive | Facebook Marketing

  - Plan, execute and optimise Facebooks ads. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Design and plan marketing campaigns, working closely with production companies and KOL's to produce content for clients.- Design, plan and maintain a digital media presence for clients to ensure brand awareness in the digital space- Identify trends and insights, and optimise performance based on the insightsKOL's sourcing, management and liasing with them for Youtube content creation Show less

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  LEXCO Malaysia

  Sept 2021 - May 2022

  Digital Marketing Specialist | Medical Mask Company

  - Designed & maintained user-friendly website, driving increased engagement and sales.- Optimized Shopee store, boosting visibility, conversions, and revenue.- Managed end-to-end ad campaigns across Facebook, Instagram, and Shopee.- Led impactful marketing campaigns, elevating brand awareness and presence.- Orchestrated high-quality product photoshoots for enhanced appeal.

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  Yescom Import & Export Sdn Bhd

  May 2022 - now

  Performance Marketing Specialist | K-Beauty & Fashion Brands | Tik Tok, Shopee, FB, IG Ads

  Responsibilities:- Development of performance marketing such as across various social media and e-commerce platforms focused on conversions and sales- Analyze performance data to identify key insights and recommend actionable improvements to enhance ad campaign effectiveness.- Collaborated across teams to optimize live stream settings for enhanced ad conversions.- Led engaging TikTok content creation, resonating with the audience.- Budget management and ensuring efficient allocation of resources for maximum ROI.- Developed a data-driven approach for content curation and optimisation.Achievements:- Enhanced live stream settings, leading to 20% higher conversions.- Drove x8.8+ ROAS through expert TikTok, Shopee, and Facebook ad campaigns.- Achieved 30% monthly sales growth, fueling brand profitability. Show less