Sin Bee Chua

Experience

• 

  MacFood Services (M) Sdn. Bhd.

  Sept 2006 - Nov 2010

  Sr. Planning Executive
• 

  MacFood Services (M) Sdn. Bhd

  Jan 2009 - Nov 2010

  Keystone Women Inclusion Network (Malaysia Chapter) – Overall Lead

  Led women employees’ development & well being program in Malaysia Chapter.

• 

  Mars

  Nov 2010 - now

  Led new product innovation / renovation project execution through cross functional team to ensure project delivery on-time and within budget with proper risk and quality management to deliver business objective and/or growth target. This role is the key connecting point among South East Asia market (Thailand, Malaysia, Singapore, Indonesia, Philippine, Vietnam) & sourcing unit stakeholders. The key responsibilities including but not limited to define, recommend and gain agreement on critical milestones to deliver business activities, leading project execution & deliver as agreed time line and achieve the business objectives. Act as the custodian to the activity management process to drive effectiveness among cross functions. Establish and maintain the process for re-applications of key project learnings to the future projects. Establishing strong engagement with the stakeholders & building high performing project team. Drive continuous process improvements by aligning with key stakeholders.SEA Logistic Team's Learning & Development Program Lead Show less Managing buying operation for Chocolate & Food Segment, with key focus in various food raw materials, external manufacturing for Mars Food brand, Desiccated coconut, Coacoa with total spend of USD70mil with high level of complexity. Being the first incumbent in this role, I have opportunity to shape this role, which also helps me to accelerate my growth via understanding the business direction, customer’s requirement, category deliverable and take proactive approach to create a role to meet the business needs. My key roles and responsibility including: 1) managing projects involving new product launch / change management / saving & etc. 2) Materials Planning & logistic operation management 3) Internal & External stakeholders management globally (Thailand, Indonesia, Philippine, China, India, Vietnam, Malaysia, West Africa, Europe, Russia, Australia, and China...) 4) Supplier performance management 5) Led team scorecard & performance culture.Other than my key role, I was championing cross business segments Learning & Development program in commercial team. Show less

  • Regional Project Management Team (Lead)

    Jul 2020 - now

  • SEA & India Market Activity Manager

    Dec 2019 - Jul 2020

  • SEA Market Activity Manager

    Aug 2017 - Jul 2020

  • Buying Operation Manager

    Jun 2014 - Jul 2017

  • Supply Chain Planning

    Nov 2010 - Jun 2014
• 

  Freelance

  Jan 2018 - now

  Transformative Coach

  Career transitioning /development coaching,Personal Growth /transformation coaching.

• 

  Malaysia Association of Certified Coaches

  Dec 2018 - Mar 2020

  Director Of Event

  Lead key events organized by Malaysia Association of Certified Coach (e.g: Coaching camp, Coaching business mentoring program...). Work together with a team of committee members with shared goal to lift up the coaching industry.