Vinod PPC Expert E-comm.,Travel, Real Estate,Hospitality

Experience

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  Sparx It Solution

  Aug 2011 - Jan 2012

  SEO Executive

  • Google Analytics, Google Ad-Words, Google Webmaster tools • E-mail marketing and affiliate marketing done as per need• Tools used: Filezilla, core FTP, cute FTP, Word tracker, RoboForm, SEO toolbar, Rank checker, , Sitemap, Google Toolbar• Developers Interaction, Query Analysis• On page Activities: Meta Tag Creation, H1 tag, Alt Tag, Internal Linking, Content Optimization, Keyword Research, Title Tags, Meta Tags, Meta Description, Sitemaps, Google Analytics, Web Master Tool.• Provide report to our client to see and monitor the work.• Meta Tag and ALT Tag Creation• XML Site Map Creation and Robots.txt• Social Media Optimization (LinkedIn, Twitter, Face Book, MySpace, Google +, pinterest.com FBML application integration Social Presence, Brand Marketing Etc.)• Manage One-Way, Reciprocal and Three Way Links Campaign.• Blogs Posting and Commenting• Directory, Article, Press Releases, Classified and Book Marking Submission, Product listing.• Search Engine Submission., Forum Posting, Rss Submission, CSS Gallery Submission• Coupon Submissions, Deal Posting, Bulk SMS work , Video creation and posting , PAD Submission, • Portfolio Posting, Profile creation, ,List creation, PPT/Slide/Doc posting• Google & Yahoo Location Mapping Show less

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  Sparx IT Solutions Pvt LTD

  Jan 2012 - Jan 2016

  SEM Executive

  • Tech support campaigns execution, optimization.• Online sales campaigns for different Tech support campaigns in US and UK market.• Manages the call flow as per the staffing.• Detail keyword analyses to find the right potential and reduce costing.• Build up campaigns for various products and countries on Adwords .• Hourly, Daily, Weekly & Monthly performance reporting for respective country.• Microsoft Office, Adobe Products.Managing Multiple CPC & CPA Campaigns for GoogleCreating online Campaigns for GoogleSuggesting Customers, best strategy for their businessWebsite analysis and creating ads accordingly.Increasing the quality spending for GoogleMaking refill calls, if account is performing GoodEscalating the issues to Google, if requiredIn depth understanding of rules & Ad words Policies.Resolving Billing Problem of customers.Resolving customer’s technical queries regarding Ad words.On & Off-Page Page SEO ExpertSocial Media Optimization (SMO): -Social Media Optimization Campaign Set-up & Integration FaceBookSpecialties:• Search Engine Marketing (SEM), Google AdWords(Search + Display), Microsoft adCenter (Yahoo+Bing) - {Search + Display} & Facebook Ads• Google Analytics Premium• Google Merchant Center & Product Listing Ads• Google Tag Manager• Google Remarketing• Gmail Sponsored Promotions• Google Places• LinkedIn Advertising• YouTube Advertising• Web Banner Ads (Display Advertising)• SearchForce - Bid Management Tool• Adobe® AdLens™ (Efficient Frontier)• Social Media Marketing• Customize Reporting Dashboard: Quantify, Word Watch.• Google DoubleClick Ad Exchange (AdX)• Dynamic Search Ads• Google AdWords Editor, Enhanced Campaign• Call Tracking Metrics (Online Tool)• Google Analytics, Event Tracking, Goal & Funnel setup.• URL Tagging, SEMRush Competitor Analysis Tool Show less

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  Freelance

  Jul 2012 - now

  Digital Marketing Consultant

  Digital Marketing Consultant specializing in developing a successful digital marketing plan to help you acquire more customers. Enjoys helping out startup brands with branding roll-outs on digital platforms, developing marketing strategies to assist brands in reaching their objectives and engaging in heated discussions over digital marketing trends.

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  DJUBO

  Feb 2016 - Nov 2017

  Asst. Manager - Digital Marketing Division

  Djubo(Product) is a cloud-based Reservation system built to manage hotels, resorts, serviced apartments, guest house, BNB, Holiday Homes and hotel chains, by providing a single window to handle all hotel operations and bookings from OTAs, Direct Walk-Ins & Website Booking Engine.They have customers across 85+ countries.My responsibilities were:-Handling a team & managing the marketing activities for the company.-Setup the paid marketing channels to generate leads. -Identify new sources within the paid marketing channels to generate more leads like Gmail Sponsored Promotions (GSP).-Setup and manage AdWords campaign for different target markets (English, Spanish and Portuguese speaking countries) and optimize the campaigns regularly to achieve the monthly targets set within the targeted Cost-per-Acquisition (CPA).-Identifying and managing different software listing sites like Capterra, Serchen, Softonic, Software Suggest, Software Advice etc. to generate more leads to the sales team.-Identify affiliates like e-Hoteliers, Techno hotel to run advertisements which leads to branding and leads based on the requirements.-Landing page optimization to improve the conversation rate.-Hands-on experience in Marketing Automation tools like Hubspot and Zoho CRM to manage leads and sales flow.-Project Tracking and Performance Reporting-Find the SEO scope within the brand ambit and optimize for better brand visibility and ranking.-Content marketing activities for more brand presence and get authoritative links-Website optimization for more leads and conversion with better user experience-Data filtration and customization in Google Analytics for more insights, and track visitors engagement-Strategist for Social Media paid and organic advertising through sources like Facebook, LinkedIn to acquire more leads.-Strategist for Email marketing activities to generate direct and indirect leads using service providers like iContact, Mailchimp. Show less

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  HIMALAYAN HOTELS PRIVATE LTD.

  Nov 2017 - Sept 2018

  Digital Marketing Manager

  Planning weekly promotions, and responsible for creating the marketing strategy forTravel/MICE/Leisure base target audience.Manage OTA and Meta Search EngineManage the brand website and Social ProfileLeverage iContact and Mailerlite to execute and track the performance ofpromotional newsletters. Maintain list hygiene for better performance of campaigns.Multi-Channel Marketing - Push Notification – App, Web Notification – Chrome, SMSetc.A/B Testing for optimization of offers, and better ROI.Re-Engagement campaigns to win back customers.Planning and optimization of Customer Loyalty Programs and Transactional offers –Cashback, loyalty points redemption etc.Cohort AnalysisCo-ordinate/Assisting designing and content team to get things done in desired SLA. Competitors analysis for on-going improvement and maintain the competitiveness inthe Market.Research on current market trends and fitness trends to provide new and updatedoffers/content to target customers. Show less

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  VOSTRO

  Oct 2018 - Apr 2019

  Digital Marketing Manager

  Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reportingMonitor web analytics and internal data sourcesDevelop and implement ecommerce strategy in order to improve website performanceWork closely with web development and technical teams Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition Supervise all activities and product development Re-Platforming website to new CMS, making website mobile capable Research market in order to discover new trends and technologies in order to improve website performanceAnalyse various data in order to deliver data driven strategies in order to deliver top performance and achieve KPIs Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media Develop content calendar and oversee website uploads and landing pages development Prepare reports and analyse conversion numbers Team Management and Progress MonitoringQuality Control and AssuranceDeveloping Schedules and Timescales Multi-Channel Marketing - Push Notification – App, Web Notification – Chrome, SMS etc.Re-Engagement campaigns to win back customers. Competitors analysis for ongoing improvement and maintain the competitiveness in the Market.Planning and optimization of Customer Loyalty Programs and Transactional offers – Cashback, loyalty points redemption, etc.Manage Market Place Like Amazon, Flipkart, Snapdeal, PayTM, Jobong, Myntra & Limeroad Work With Shipping Partners like Delivery, Ecomexpress, BMP, Logistify & Shyplite Show less

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  INATUR HERBALS

  May 2019 - now

  Digital Marketing Manager

  Manage all online activity in relation to traffic acquisition, sales, conversion, and a/b testing and reportingMonitor web analytics and internal data sourcesDevelop and implement an ecommerce strategy in order to improve website performanceWork closely with web development and technical teams Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition Supervise all activities and product development Re-Platforming website to new CMS, making website mobile capable Research market in order to discover new trends and technologies in order to improve website performanceAnalyze various data in order to deliver data-driven strategies in order to deliver top performance and achieve KPIs Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media Develop a content calendar and oversee website uploads and landing pages development Prepare reports and analyze conversion numbers Team Management and Progress MonitoringQuality Control and AssuranceDeveloping Schedules and Timescales Multi-Channel Marketing - Push Notification – App, Web Notification – Chrome, SMS, etc.Re-Engagement campaigns to win back customers. Competitors analysis for ongoing improvement and maintain the competitiveness in the Market.Planning and optimization of Customer Loyalty Programs and Transactional offers – Cashback, loyalty points redemption, etc.Manage Market Place Like Amazon, Nykaa.com, Purplle.com, Bigbasket.com, 1mg, Netmeds, Qtrove, Flipkart, Snapdeal, PayTM, Jobong, Myntra & Limeroad Work With Shipping Partners like Delivery, Ecomexpress, BMP, Logistify & Shyplite Show less