Kati Haapa

Helsinki, Uusimaa, Finland

View Mobile No.

View Email

500 followers

Timeline
About me
Director, Strategy & Business Development | Project Management I Leadership | Change Management | Innovation I Foresight |
Education
- Pirkanmaa university of applied sciences
  -
  Bachelor of business administration (bba) marketing and international business administration
- Ylöjärvi high school
  -
  Baccalaureate
Experience
- Orion group noiro (current lumene)
  Jan 2001 - Nov 2004
  - Product Manager
    Apr 2003 - Nov 2004
  - Marketing Assistant
    Jan 2001 - Mar 2003
- Berner
  Dec 2004 - Aug 2005
  Product group manager
- Huoneistokeskus oy
  Aug 2005 - Dec 2006
  Project manager
- Realia group oy (incl. huoneistokeskus)
  Jan 2007 - Oct 2007
  Brand manager
- Vaasan oy
  Oct 2007 - May 2021
  Overall marketing responsibility of Vaasan Fresh Finland retail (pre-packed fresh bakery products); marketing and category strategies. Marketing plans, insights, marketing budget. Manager for a marketing team of several persons.Together with the team, created a foundation for Vaasan strategic purpose-driven housebrand marketing communication. Several successful new product launches, such as Vaasan Ruispalat Ohut Herkku and Vaasan Street Food product range. One of the cross-functional team members in carrying out a profitability step change for Vaasan Fresh Finland between 2016-2018. Show less
  - Interim Portfolio & Innovation Director, Fresh Finland & Baltics
    Sept 2020 - May 2021
  - Cluster Portfolio Manager
    Jan 2019 - Sept 2020
  - Cluster Category Manager, Vaasan Fresh Cluster
    Jun 2018 - Sept 2020
  - Marketing Manager
    Feb 2016 - May 2018
  - Product Group Manager
    Oct 2007 - Jan 2016
- Lantmännen unibake
  May 2021 - now
  Driving the business strategy and related business development projects within the retail markets of Fresh Finland & Baltics. Member of the Fresh cluster management team with one reportee. Strategic long-term category development and innovation for the different retail markets of the business area. Function leader with several direct reportees. Member of the business area management team. Together with the team, created a foresight-based framework and way of working for strategic category development for the business area. Led a business strategy update process for the business area with positive feedback from the key stakeholders.
  - Director, Strategy & Business Development, Fresh Finland & Baltics
    Mar 2024 - now
  - Category Director, Fresh
    May 2021 - Mar 2024
Licenses & Certifications
- Strategic sustainability for business
  Aalto university executive education and professional development
  Aug 2023
  View certificate