Experience

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  Ericsson

  Sept 2007 - Feb 2008

  Communication internship

  •Coordination of the internal communication strategyACHIEVEMENTS: Staff meetings Coordination via webcast, Internal tv and company intranet support.Proven success for the internal events (e.g., Family Day) developed and executed.

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  L'oreal s.a.

  Aug 2009 - Feb 2010

  Marketing internship

  •Oversaw execution of integrated marketing plans.•Performed competitor analysis in order to evaluate marketing strategy effectiveness.ACHIEVEMENTS: Implementation and execution of a field market research initiative covering 1000+ hairdressersSuccessfully launched 4 new L’Oréal SKUs

• 

  Ericsson

  Mar 2010 - Jun 2010

  Marketing internship

  •Implement IoT business strategy for Ericsson (e.g. smart parking system).

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  Opentech eng

  Jun 2011 - Nov 2011

  Business development

  •Develop new leads generation in the UAE in collaboration with the local Italian trade agency. •Strengthen customer corporate relationship in the mobile payment market (Mobile Banking & Social Networking).ACHIEVEMENTS: Lay the foundation for a successfully business relationship with more than 4 banks in the UAE.

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  Zanasi srl

  Feb 2012 - Apr 2012

  Sales and marketing

  - Marketing Campaigns- Market research and benchmarking (US Market)- Development of the internationalization process

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  Zanasi usa

  Apr 2012 - Apr 2013

  Branch manager

  •Shaped company sales and growth strategy in close collaboration with Italian CEO and COO.•Oversaw development and execution of integrated marketing plans and related budget.•Coordinated trade execution through strategy definition and trade shows in the US (e.g. Pack Expo).•Supervised tech department to provide an unmatched service by focusing on customer needs. ACHIEVEMENTS: Sustained Av Sales growth: +1%Proven market success for the innovation projects developed and launched (ex. Bio Inks) Show less

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  Manifatture sigaro toscano

  May 2013 - now

  •Digital innovation and CRM management: -Led digital strategy rebranding of the lifestyle platform “clubamicideltoscano” (https://www.clubamicideltoscano.it), including the Digital Experience Management (DEM), a platform with over 70k+ monthly users. -Responsible for the Digital Experience Management (DEM) and cross category partnerships of “clubamicideltoscano” including live streaming events, customized high-profile content, surveys, and other digital aspects. -Architected the first CRM program at Manifatture Sigaro Toscano.•Growth strategy definition and implementation: -In charge of developing and sponsoring annual Brand Campaigns with a focus on brand equity across company functions. -Increased sales revenue by 10% in the premium handmade cigars category by focusing on the “Hero” SKU, including the “Duecento” 200-year anniversary line. -Responsible for innovation funnel readiness, an idea generation and incubation tool for Italy.•Trade Execution: -Drove the sales team to successfully deliver against brand growth targets using clear and inspiring sales presentations and POS materials. -Presented clear and fact-based distribution recommendations to improve shopper experience and trade partnerships. -Supported customer segmentations and programs aimed at trade partnerships. •Regulatory affairs: -Assisted in obtaining and maintaining government approval for tobacco related products and packaging materials.ACHIEVEMENTS: Sustained Av Sales growth: +3%Proven market success for the innovation projects developed and launched Show less

  • Responsabile Brand Marketing Export

    Feb 2025 - now

  • Export Brand Manager

    Jan 2024 - Feb 2025

  • Coordinatore Brand Marketing

    Sept 2021 - Jan 2024

  • Supervisore Progetti Marketing

    Jan 2014 - Sept 2021

  • Export Trainee

    May 2013 - Dec 2013