Experience

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  Smeotron technologies pvt ltd

  Jun 2016 - Apr 2018

  Digital marketing executive
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  Light speed web inc.

  Apr 2018 - May 2022

  Digital marketing manager

  Developed and executed comprehensive digital marketing strategies, covering SEO, SEM, PPC, email marketing, and social media, to enhance user experience and customer satisfaction.Identified lead generation opportunities and fostered long-term client relationships.Utilized Google Analytics and internal metrics for regular performance reporting, enabling data-driven decision-making.Acted as the main point of contact for clients, overseeing project briefs to final delivery and serving in a consultative role for digital marketing strategies. Show less

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  Jio platforms limited (jpl)

  Jun 2022 - Sept 2023

  Digital analyst

  Spearheaded the end-to-end transition to GA4 360 from Google Analytics UA 360, covering web apps, mobile apps, and desktop apps like JioMeet and JioEngage.Utilized Google Cloud Platform (BigQuery),SQL and Google Analytics for in-depth data analysis and visualization.to refine key performance metrics, aiding product performance evaluation.Coordinated with both business and technical stakeholders to establish a seamless digital analytics process across all applications and also to identify high-impact initiatives and validated them using data analysisHandled End to End product life cycle from planning phase of analytics to driving insights to improve its technical and market performance ( eh: Jiomeet, JioEngage and JioStream)Achieved expertise in a range of analytics tools, including Google Analytics 4 (GA4), Firebase, Adobe Analytics, Mixpanel, and Matomo. Show less

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  Photon

  Oct 2023 - now

  Lead digital analytics (product)