Experience

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  Sbsradio

  May 1999 - Dec 2005

  Responsible of SBS Radios new business department and that inlcudes all sponsoring, event and tailor made program and ideas that SBS Radio could offer their clients apart from traditional adsale.

  • Concept & Event Sales Director

    Aug 2001 - Dec 2005

  • Key Account Manager

    May 1999 - Jul 2001
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  Sponsoring & event society sweden sefs

  Apr 2005 - Apr 2009

  Board member

  Board Member April 2005 - April 2009 Election Committee April 209 - April 2011

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  Sbs discovery media

  Jan 2007 - Mar 2009

  As the leader of the sales organization for SBS Radio in the Nordics, I successfully managed a team of sales professionals and drove revenue growth for the company. Using my sales strategy and market analysis expertise, I identified new business opportunities and developed effective sales plans that exceeded our goals. My leadership skills and my passion for the industry allowed me to motivate and inspire my team to achieve outstanding results. Located in Copenhagen and responsible for the commercial department in Denmark during the restructuring of management and operations. This assignment parallel to the assignment Nordic Sales Director.

  • Nordic Sales Director

    Jan 2006 - Mar 2009

  • Commercial Director Denmark

    Jan 2007 - Jun 2007
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  Lp strategy & innovation hub

  Jan 2009 - Aug 2015

  Founder

  Founder LP Strategy & Innovation HubAs the founder of a consultancy firm, I provided expert guidance to clients across various industries on business development, leadership, brand management, and communication. I successfully partnered with diverse clients to drive growth, enhance brand presence, and optimize operational efficiency. I led teams of professionals and fostered a culture of innovation and excellence, delivering client-focused results. Warner Music Group April 2009 – Aug 20093 Sagas March 2010 – Oct 2010Radio Intelligence Jan 2013 – April 2013Kontrapunkt Sep 2012 – Jan 2014 Show less

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  Ps agency

  Oct 2010 - Dec 2011

  Ceo/partner and partner at ps communication

  CEO and Partner at PS Agency, the advertising and retail agency within PS Communication. Entrusted with establishing a new subsidiary advertising agency under PS Communication. Inherited an initial scenario of financial loss and transformed the agency into a profitable and well-structured entity. My tenure concluded two weeks before the birth of my second child, marking a significant personal and professional milestone.Key Responsibilities:- Spearheaded the creation and development of the subsidiary, setting strategic direction and operational frameworks.- Implemented rigorous financial and operational turnaround strategies, successfully shifting the agency from a loss-making position to profitability.- Established a cohesive leadership team and defined clear roles and responsibilities, fostering a culture of accountability and collaboration.- Designed and implemented efficient business processes and workflows, enhancing productivity and service quality.- Led the professionalization of the agency, focusing on high service delivery standards that benefitted both clients and employees.Key Achievements:- Achieved a complete financial turnaround of the agency, marking a significant contribution to the overall health and success of PS Communication.- Built a robust operational structure, allowing scalable growth and adaptability in a dynamic industry.- Cultivated a positive and productive work environment, improving employee satisfaction and client relationships. Show less

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  Swe reklambyrå

  Feb 2014 - Aug 2015

  Client and business director

  SWE, a creative communication agency with a focus on solving business problems with innovative concepts that drive both communication and service development and customer experiences.

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  United influencers

  Sept 2015 - Sept 2018

  Partner / ceo sweden

  CEO and partner, United Influencers Sweden.Pioneered the introduction and establishment of United Influencers, a tech and premium influencer agency, in the Swedish market. Transformed the brand from its original incarnation as United Bloggers in Norway into a leading, neutral platform in Sweden, building the team, structure, branding, and more. My leadership was instrumental in achieving growth from the outset and shaping the influencer marketing landscape in Sweden.Key Responsibilities:- Led the strategic rebranding and market entry of United Influencers, positioning it as a premium influencer network in Sweden.- Collaborated closely with the founding team in Norway and investors in Sweden, ensuring a seamless transition from United Bloggers to a broader, more dynamic influencer platform.- Drove business growth from the launch, establishing United Influencers as a market leader in a then-nascent industry.- Cultivated relationships with high-profile influencers and celebrities, including Carolina Gynning, Sofi Fahrman, the Parneviks family, and Isabella Löwengrip.Key Achievements:- Successfully introduced and popularized the concept of 'influencer' in the Swedish market, paving the way for a new industry.- Developed and executed innovative strategies that contributed to the rapid growth of the agency.- Established a first-of-its-kind premium influencer network, setting industry standards and influencing market trends.- Created significant media and market impact, reinforcing United Influencers' position as a trailblazer in influencer marketing. Show less

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  Iab sverige

  Jan 2017 - May 2024

  Collaborating with influential online ambassadors is becoming more common among brands who want to create a closer relationship with their target group. However, many advertisers are still struggling to understand the concept of influencer marketing, while many want clearer ad labeling, ethics and KPIs.The IAB Task Force Influencer Marketing educate through seminars and creating guidelines to help brands within the area. For updated material on the subject visit Standards & Guidelines at IAB Sweden. Show less

  • Board Member

    May 2019 - May 2024

  • Chairman Task Force Influencer Marketing

    Jan 2017 - May 2019
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  Starcom

  Sept 2018 - Aug 2020

  Managing director

  Managing Director, Starcom Sweden Oversaw the strategic direction and operational management of Starcom's offices in Stockholm and Malmö, steering a diverse team of approximately 200 professionals.Championed the integration of advanced data analytics and technology within media planning and execution, ensuring alignment with global standards and local market needs.Focused on understanding and anticipating consumer behavior, leveraging insights to drive personalized and effective media strategies and business results for clients.Fostered a culture of creativity and innovation, leading the team to deliver exceptional customer results in a dynamic and evolving media landscape.Key Achievements:- Instrumental in maintaining and enhancing Starcom's reputation as a global communications planning and media leader with a rich 80-year history.- Led successful pitch processes, showcasing the agency's strengths and capabilities, resulting in the acquisition of significant new business within Sweden and across the Nordic region.- Successfully managed large-scale projects, demonstrating expertise in media agency operations, strategy, analytics, technology, and creative solutions.- Enhanced the agency’s capabilities in data-driven decision-making, ensuring relevancy and personalization in client campaigns.- Played a pivotal role in fostering a work environment that prioritizes understanding people, reflecting the agency's founding principle in everyday operations. Show less

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  Stadium

  Sept 2018 - now

  Board member

  Stadium is Sweden´s most prominent sports retailer. The mission has a simple and obvious purpose: we want as many people as possible to discover the benefits of an active lifestyle. To inspire and help people towards a healthier and more enjoyable life provides meaning and a source of motivation in our daily work. Stadium´s passion for the active lifestyle is about always daring to challenge, develop, benefit, and find new ways to activate the world and invite all to join the movement!Stadium today has two business concepts: Stadium and Stadium Outlet, with 180 stores in Sweden, Finland, and Norway. To meet our customers where they are, we have Stadium Connect online. With Stadium Connect, partners can sell their products on our sites. The group also includes Team Sales, which sells sportswear and goods to teams, clubs, and players in Sweden and Finland. Stadium Sportcamp is also part of the group. The Stadium Group is 100% owned by the Eklöf family. Show less

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  Publicis groupe

  Sept 2018 - Aug 2020

  Member of the management board

  Publicis Groupe improved their business model and the organizational structures to put their customers at the center and to facilitate access to all their data, technology, experience design, media and communication services in a relevant and modular way. In my role as CDO (Chief development officer) I was a part of leading the development and strategy toghether with all brands and competences within Publicis Groupe to create maximum value to our clients.

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  Sveriges marknadsförbund (swedish marketing federation)

  Jun 2019 - Jun 2023

  Board member

  Board Member June 2019 - June 2023

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  Bauer media audio – sverige

  Aug 2020 - Sept 2023

  Ceo

  As the CEO of Bauer Media, I have successfully led a comprehensive digital transformation and played a crucial role in developing our European strategy as a part of the Next Level Bauer European management advisory board. I take pride in the remarkable achievements of my team, which are reflected in the improved business results. Our success can also be attributed to establishing a robust brand platform and transforming a traditional analog business into a digital pioneer. This journey has garnered internal and external recognition, a testament to our ability to drive change, adapt, and innovate. Bauer Media is the market leader media house for audio-based entertainment. With the platform, the network, and the opportunities to develop talents, realize ideas, and make people's voices heard. With their vast range, they entertain the whole of Sweden on-air, online and on-demand with Podplay and Radioplay - their platforms for thousands of popular podcasts and radiostations. As a part of Bauer Media Group, the Bauer Media Audio division is located in nine countries: Sweden, Norway, Denmark, Finland, Poland, Slovakia, Ireland, Portugal, and the UK, and reaches more than 60 million listeners weekly. Bauer is the largest producer of commercial radio in Europe. Show less

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  Wisory - access to expertise

  Sept 2021 - now

  Business and leadership advisor

  I’m a Wisory Business and Leadership Advisor, specialized in change management, leadership, corporate culture and communication. Offering expert, personalized guidance, empowers organizations to merge technology with human potential, driving growth and innovationWisory is a consultancy offering personalized business and leadership advice, delivered by seasoned advisors through a direct and engaging video platform. Advisors at Wisory are selected for their distinguished careers and expertise, providing insights across a spectrum of areas including change management, culture, and leadership. Wisory redefines coaching and mentoring by integrating seasoned professional wisdom with innovative digital accessibility.Book me here:https://www.wisory.se/radgivarna/linda-palmgren Show less

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  Logcast

  Nov 2021 - Jun 2023

  Board member
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  Voyd

  Jul 2023 - now

  Board member

  Discover VOYD Play, a streaming service that offers unique premium content from Sweden's top creators. From YouTube stars to prominent podcasters, you will find the best of Swedish entertainment all in one place. Voyd TV, the foundation of Voyd Play, is Video Monetization Simplified. With VOYD's easy-to-use platform, tailored for Pay Per View and subscriber-based earnings, you can streamline your path to increased video revenue with just a few clicks.

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  Playpilot

  Apr 2024 - now

  Board member

  PlayPilot is a hub for shared entertainment uniting people around their favorite content.