
Timeline
About me
Senior Operations Manager at Semrush: •Affiliate Marketing• Business Analytics •Project Management •Growth Strategy for the Semrush Partner Program
Education
Admiral makarov state university of maritime and inland shipping
2012 - 2016Bachelor's degree logistics, materials, and supply chain management
Experience
Containerships
Feb 2016 - Jun 2017Export agentCustomer service and success management, track and control export operations during all routes, plan and monitor shipments.
Rohlig suus logistics
Jun 2017 - Apr 2018Customer services specialistDevelopment of optimal logistic ways for cargo delivery, rates calculation for clients, and control of door-door deliveries.
Kuehne + nagel
Apr 2018 - Jul 2019Sea freight coordinatorImport container transportation, debtor invoice controlling, coordination of prices for services with contractors, work in an internal IT system – SALOG.
Semrush
Jul 2019 - nowBusiness Analytics, Project Management, and Growth Strategy for the Semrush Partner Program.•Analyze business processes, systems, and needs; present findings and recommendations.•Conduct targeted searches to identify new affiliates and uncover market opportunities.•Develop long- and short-term strategies, including scenario planning, forecasting, risk management, budgeting, and prioritization.•Identify areas for growth and process optimization; elaborate on new approaches and assist in their implementation, including both system and affiliate account management.•Lead the team by providing direction and setting goals for projects, processes, and efficiency improvements.•Manage relationships with stakeholders (IT, finance, legal, VP-level, cybersecurity, third-party providers) •Elicit, document, and analyze business requirements, processes, and workflows.•Oversee team analytics by identifying, implementing, and analyzing business metrics to efficiently scale executed projects and aid in strategic planning. Show less Business Analytics & Program Development: • Run program’s analytics• Resolve issues related to the program’s functionality • Set the program’s vision and strategy for development, growth, and cost reduction•Identifying inefficiencies, processes gaps, and required controls (+SOX control owner).Project Management:•Completed 10+ projects• Develop key project goals and acceptance criteria•Closely collaborate with the cross-functional teams: developers, legal, fraud, finance, analytics, and marketing•Collect, analyze, and communicate bugs and implement change requests•Write specifications and tasks for the Dev Team•Organize training sessions for key stakeholdersTeam leadership: •Onboard and coach new team members•Team mentoring•Set personal goals and KPIs.Tools experience: Monday, Jira, Oracle, Confluence, Google Analytics, Google Data Studio, Tableau, SalesForce, Miro.Basic knowledge of SQL. Show less Account management:• Create sustainable and trustworthy business relationships with affiliates• Monitor and analyze affiliate performance (achieved +450% growth YoY)• Manage and reactivate existing affiliates• Present the affiliate program at industry events Project management:Ticket system Implementation, Customer Support content creation - F.A.Q.s, Help Center. Result: the number of incoming requests was reduced by 30%.Marketing: Triggered emails launch from scratch (email content creation, segmentation, analytics) Show less
Senior Operations Manager
Nov 2022 - nowProject Manager
Aug 2021 - Oct 2022Affiliate Manager, The Semrush Affiliate Team
Jul 2019 - Aug 2021
Licenses & Certifications
- View certificate
Data presentation and visualization
CxlMay 2024 - View certificate
Testing strategies
CxlMay 2024
Languages
- ruRussian
- enEnglish
- spSpanish
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