Experience

• 

  Tvi

  Oct 2007 - Apr 2008

  Trainee journalist

  Paid professional training through a merit scholarship awarded to the best graduated student.

• 

  Tvi e tvi24

  Oct 2007 - Jul 2012

  News reporter

  Main fields: Education, Justice, Health and Social Care.▪ Special brodcasts. E.g. Trial of ETA member in Portugal (2011); Visit of the Pope (2010).▪ Special reports on mental health, science and education.▪ Daily News: Research, Contacts, Interviews and Final Report▪ Live coverage and international travel. Ex. Bus accident with Belgian children in Switzerland, March 2012▪ Live reporting of key events. Ex. Trial of alleged ETA member in Portugal, 2011; Visit of Pope Benedict XVI, 2010▪ Special Reports. Ex. Mental illness in children, 2010; Use of science to explore ancient art, 2011; How to fight school failure ?, 2012 Show less

• 

  Tvi e tvi24

  Sept 2013 - Jun 2016

  Business and economics reporter

  ▪ Daily news: research, contacts, relationship with sources, interviews and final report.▪ Live broadcast of government meetings, parliamentary debates, negotiations between socialpartners, presentations of banks and business results.▪ Reports on the main economic issues at national and EU level.▪ Member of the team seconded to accompany the Parliamentary Commission of Inquiry into themanagement of BES and the Espírito Santo Group.▪ Work travels to Brussels, US and China Show less

• 

  Llyc

  Jul 2016 - now

  Development of Public Affairs team and projects for LLYC in PortugalStrategy and supervision of key accounts and multidisciplinary projectsAdvising companies such as Aquila Capital, Booking, Mercadona, Mercan Properties, BNZ, AirFrance-KLM, Unilever Strategy and coordination of key corporate communication accountsAdvising companies such as Kronos Homes, Leroy Merlin, Liberty Seguros, MEDWAY, MSC, UnileverDevelopment of Public Affairs and Crisis & Risks areas for LLYC in PortugalResponsible for Crisis Training, Media training and public speech training. Main fields. Coordination of Crisis Management and Public Affairs teams. Reputation Management. Corporate Communication. Mergers and Acquisitions and Foreign Investment Announcements in Portugal. Crisis Training and MediatrainingSome clientsMercadona, Liberty Seguros, Unilever, RGA Leading Reputation Management, Communication and Public Affairs consultancy in Spain, Portugaland in Latin America.. Public Relations. Corporate & Financial Communications. Public Affairs. Leadership and Corporate Positioning. Executive Coaching in Communication. Crisis management. Mediatraining and Crisis Training. Corporate Social Responsibility. Brand Communication. Internal Communication and Talent Engagementllorenteycuenca.com

  • Director

    Jan 2023 - now

  • Client Services Director

    Jan 2021 - Jan 2023

  • Senior Communications Consultant

    Jan 2018 - Dec 2020

  • Communications Consultant

    Jul 2016 - Dec 2017