Experience

• 

  Krakowskie biuro festiwalowe #nastawsienakulture

  Feb 2018 - May 2018

  Intern in sales & business collaboration department

  – Assisted the Sales & Collaborations Team on daily basis.– Helped in creation of post buy reports for sponsors of events organized by KBF. – Maintained the VIP list for events– Conducted research for the projects– Worked as audience support on following events: Opera Rara, Misteria Paschalia, Cracow Film Music Festival, UNESCO Creative Cities Annual Meeting, Wianki in 2018.

• 

  Islay tech

  Oct 2018 - Oct 2019

  Project manager

  – Managed ongoing projects. – Analyzed clients' content with the iSlay system.– Prepared post buy reports.– Arranged communication between clients and the IT department.

• 

  Gemius

  Oct 2019 - Mar 2021

  – Managed the cross-media measurement panel in Germany, increasing the number of panelists from 300 to over 1000. – Optimized the panel, incl. buying hardware, organizing its repair, and delivery to Germany. – Monitored data quality and reported for AdReal Germany clients. – Arranged contact with the panelists to monitor quality of data collection.

  • German Panel Quality Supervisor

    Feb 2020 - Mar 2021

  • Audience department assistant

    Oct 2019 - Feb 2020
• 

  Vogue polska

  Oct 2019 - Dec 2019

  Intern at digital department

  – Supported the online editorial team in the content publication process and research.

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  Vogue polska

  Mar 2021 - Mar 2024

  – Managed the publication of up to 100 commercial online projects per month, constantly collaborating with over 20 people from the editorial and sales teams as well as external authors. My actions contributed to a two-fold inventory increase within a year. – Developed the Vogue Polska product portfolio in the editorial and commercial areas by introducing new formats and topics. – Co-created advertising campaign concepts and prepared offers for clients. – Co-managed Meta campaigns, still being in charge of cooperation with a performance agency, which promoted the content in the Google ecosystem. – Created commercial articles in an exclusive Visual Storytelling format for clients, e.g. Louis Vuitton, H&M, or HBO. – Introduced the solution that shortened the editorial team's time working on an interview, saving hundreds of work hours per year. – Regularly analyzed content in terms of SEO and discovered the type of content on the page, which was the source of free traffic Show less

  • Product Development Specialist

    Apr 2022 - Mar 2024

  • Junior Product Development Specialist

    Mar 2021 - Apr 2022
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  The fix media

  Jul 2021 - now

  Contributing author

  Writing about successful media outlets, and analyzing news industry trends. My texts are available here: https://thefix.media/author/sofiapadalko

• 

  Newonce

  Mar 2024 - May 2024

  Project manager

  — Developed commercial offers by combining a creative approach with in-depth analysis of client needs, significantly contributing to increased company revenue.— Managed advertising projects for brands such as Samsung, New Balance, Adidas and Polsat.— Oversaw the production of sponsored content, including TikTok and YouTube videos, Instagram posts and stories, podcasts, native articles.— Prepared cost estimates and post-buy reports for clients.

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  Essencemediacom poland

  Jun 2024 - now

  Communications consultant

  — Managing e-commerce advertising purchases for several brands from Procter&Gamble portfolio across 5 CEE markets, primarily on Meta and TikTok platforms.— Creating media plans based on client briefs, tailoring strategies to their goals and needs.— Regularly reporting campaign results, providing clients with recommendations for future campaign planning and content quality optimization based on performance analysis.— Conducting market research and analyze competitor activities.