Experience

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  The somerset standard

  May 2005 - Aug 2006

  Reporter

  • Wrote local news stories, double page features and opinion pieces

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  The local radio company plc

  Jul 2006 - Nov 2008

  Radio presenter for spire, fire radio and 3tr fm

  • Wrote and presented radio programmes across stations in the South West • Invented informative and fun features based on the audio format and listeners

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  News international

  Aug 2008 - Aug 2009

  Thelondonpaper

  • Wrote daily news, entertainment and lifestyle features• Attended events and premieres to provide showbiz content for the paper• Trained the entire paper staff to write for web, learn SEO and the CMS• Researched, sourced and edited my own pictures to go with articles and features

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  Daily mirror

  Sept 2009 - Feb 2013

  Deputy editor, 3am online

  • Wrote breaking news, in-depth features and opinion pieces with SEO in mind • Led 3am video by writing, presenting and editing humorous daily shows• Looked after 3am Online by setting the news agenda and managing a team of reporters • Curated the homepage while subbing and optimising copy across the section• Managed 3am's social channels to connect with readers, push content and gain story angles • Guided the team to ensure the consistency of the site’s intelligent, amusing tone• Came up with fresh feature ideas to maximise engagement and readership• Specialised in live blogging/second screens for TV shows and big events • Maintained a broad network of contacts for press access and exclusive content • Constantly examined real-time audience data to inform site strategy and SEO Show less

• 

  National geographic channel

  Oct 2011 - Dec 2011

  Movie kingdom

  • Co-presented the weekly film review show on the Discovery Network • Found unique and amusing ways to make film reviewing more accessible and interesting to a wide audience

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  Expat living singapore, expat living hong kong and ex magazine

  Apr 2013 - Feb 2015

  Online editor

  • Managed all aspects of redesigns for Expatliving.sg, Expatliving.hk and EXmag.sg • Was responsible for all online content across the company, plus the curation of existing websites • Overhauled the brand's online strategy in terms of editorial approach, SEO, engagement and tone • Responded to audience analytics and search data with original features and blogs• Integrated print and digital with multi-platform content to increase online awareness• Headed social media, using social networking to engage with readers and increase traffic• Created the publication's renewed approach to digital sales• Provided digital training across editorial, production and commercial staff*** In this position, I was awarded Website of the Year and Editor of the Year at the Media Publishers Association Singapore in May 2014, plus Best Website by a Media Owner at the Spark Awards for Media Excellence in August 2014*** Show less

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  The honeycombers

  Jan 2015 - Dec 2015

  Managing editor

  • Managed editorial, marketing and design departments across Honeycombers (HC) Group• Led content strategy and editorial direction across HC Group• Drove digital marketing, with a major focus on SEO across existing and new articles and projects• Hosted regular SEO and digital marketing training sessions among staff • Aided sales in the process of educating clients and partners around strong digital content and SEO• Inspired teams to hit targets across traffic, engagement, subscribers and social followers• Launched exciting projects, including HoneyBrides.com, plus interactive features within HC platforms• Head of technical operations, including internal and external development Show less

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  Maker lab

  Dec 2015 - Jan 2018

  • Founding member of Netflix’s dedicated social agency in SE Asia • Led creative approvals for all content - across video, design, and copywriting • Created social strategy across market channels, title releases and brand love campaigns • Lived in a constant state of ideation around popping shows, trending events, and office playlists • Trained community managers; with a focus on mastering brand voice and tone • Responsible for end to end project management and client services across top tier social activations • Sourced and managed relationships with creative agency partners across the region Show less • Founding member of Maker Lab, a creative partner to Google Marketing APAC• Led social strategy for brand campaigns, product launches, and events across Asia• Created a series of “social playbooks” to establish best practice among Google’s social agencies in APAC• Led ideation and copywriting for everyday content across country channels, product channels and website Think With Google APAC • Left to start up Maker Lab's sister agency, Pinwheel• Designed and hosted “brand hacks” - internal events aimed at busting open creative roadblocks • Became the unofficial namer of events and local products (best part of job) Show less

  • Managing Director and Chief Creative Director

    Aug 2016 - Jan 2018

  • Lead Copywriter and Strategist

    Dec 2015 - Aug 2016
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  The smalls

  Feb 2018 - now

  • Formed and runs creative arm of The Smalls (a video production marketplace that produces original, quality video by leveraging a 20,000 strong global film community)• Leads creative quality control across the company for key campaigns • Designs video concepts for brands including Netflix, Google, Samsung, Bloomberg, Uber & BBC - across strategy, ideation, creative approach and pitch process • Honours creative concepts/strategy throughout execution phase, across pre-production, shooting, and post-production • Writes screenplays, scripts and narratives • Business goals include client retention through creative excellence Show less

  • Managing Director

    Sept 2021 - now

  • Creative Director

    Feb 2018 - Sept 2021