
Timeline
About me
Communications Specialist-Senior @ Wisconsin DCF | Strategic Communications and Branding
Education

University of wisconsin-whitewater
2010 - 2013Bachelor of business administration (bba) marketing 3.2
Experience

Rocky rococo’s
May 2010 - Mar 2012Shift supervisor· Managed several employees at a time· Ensured daily tasks were completed correctly and on time· Customer Service from daily interaction to customer disputes· Completed closing and hourly paperwork including money management

University of wisconsin-whitewater
Mar 2012 - May 2013Marketing intern· Created content for and managed social media sites including Facebook and Twitter· Managed and maintained customer relationship database· In charge of initial customer consultation and ongoing follow-up· Maintained and updated website and blog, including content· Administered online educational course and responded to attendees' posts and questions

End domestic abuse wisconsin
Jul 2013 - Apr 2014Events assistant/conference coordinator• Planned two statewide events, working with a multidisciplinary team from around the state• Executed social media, emails, webpage, and event registration for the two events• Coordinated with speakers, attendees, and venue to ensure both event ran smoothly

Abc for health, inc.
Jun 2014 - Apr 2015Healthwatch wisconsin membership coordinator• Organized agency-wide content creation for website, social media, online training portal, and emails to distribute to members• Created a plan for an annual membership drive, including emails, phone calls, and mailings which increased membership in 2015• Wrote, filmed, and edited training videos, which served as an exclusive member benefit

Executive director, inc.
Apr 2015 - Jul 2021• Worked with executive and board leadership to develop a multi-channel marketing and communications strategy, which focused on membership, events, and advocacy• Wrote company press releases and position/policy statements and managed media requests to maintain the brand and ensure • Implemented, managed, and analyzed data for a new marketing automation platform • Supervised a Communications Manager position, which was my previous role• Managing editor of a bi-monthly member magazine which was distributed to our 8,000 members across the country Show less
Senior Communications Manager
Jul 2019 - Jul 2021Communications Manager
Feb 2017 - Jul 2019Marketing Coordinator
Apr 2015 - Feb 2017

Wisconsin department of children and families
Aug 2021 - nowCommunications specialist-senior• Provides strategic direction on communications across the Early Care and Education Division • Contract lead for a third-party advertising vendor and helps develop on-brand, paid media campaigns targeted towards parents and providers across Wisconsin• Assists in coordinating statewide media visits and press releases to bring awareness to important campaigns and grants• Serves as lead of an internal, multi-disciplinary communications workgroup for the whole division • Creates and implements content for website, listserv and newsletter messages, print materials, infographics, social media, and presentations/webinars – ensuring communications are written in plain and inclusive language and are 508 compliant, when applicable Show less
Licenses & Certifications

Digital marketing certificate
University of wisconsin-milwaukeeMay 2017
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