Cassidy Peterson

Cassidy peterson

bookmark on deepenrich
location of Cassidy PetersonWisconsin Department of Children and Families
Phone number of Cassidy Peterson+91 xxxx xxxxx
  • Timeline

    May 2010 - Mar 2012

    Shift Supervisor

    Rocky Rococo’s
    Mar 2012 - May 2013

    Marketing Intern

    University of Wisconsin-Whitewater
    Jul 2013 - Apr 2014

    Events Assistant/Conference Coordinator

    End Domestic Abuse Wisconsin
    Jun 2014 - Apr 2015

    HealthWatch Wisconsin Membership Coordinator

    ABC for Health, Inc.
    Apr 2015 - Jul 2021

    Senior Communications Manager

    Executive Director, Inc.
    Milwaukee, Wisconsin
    Current Company
    Aug 2021 - now

    Communications Specialist-Senior

    Wisconsin Department of Children and Families
  • About me

    Communications Specialist-Senior @ Wisconsin DCF | Strategic Communications and Branding

  • Education

    • University of wisconsin-whitewater

      2010 - 2013
      Bachelor of business administration (bba) marketing 3.2
  • Experience

    • Rocky rococo’s

      May 2010 - Mar 2012
      Shift supervisor

      · Managed several employees at a time· Ensured daily tasks were completed correctly and on time· Customer Service ­ from daily interaction to customer disputes· Completed closing and hourly paperwork including money management

    • University of wisconsin-whitewater

      Mar 2012 - May 2013
      Marketing intern

      · Created content for and managed social media sites including Facebook and Twitter· Managed and maintained customer relationship database· In charge of initial customer consultation and ongoing follow-up· Maintained and updated website and blog, including content· Administered online educational course and responded to attendees' posts and questions

    • End domestic abuse wisconsin

      Jul 2013 - Apr 2014
      Events assistant/conference coordinator

      • Planned two statewide events, working with a multidisciplinary team from around the state• Executed social media, emails, webpage, and event registration for the two events• Coordinated with speakers, attendees, and venue to ensure both event ran smoothly

    • Abc for health, inc.

      Jun 2014 - Apr 2015
      Healthwatch wisconsin membership coordinator

      • Organized agency-wide content creation for website, social media, online training portal, and emails to distribute to members• Created a plan for an annual membership drive, including emails, phone calls, and mailings which increased membership in 2015• Wrote, filmed, and edited training videos, which served as an exclusive member benefit

    • Executive director, inc.

      Apr 2015 - Jul 2021

      • Worked with executive and board leadership to develop a multi-channel marketing and communications strategy, which focused on membership, events, and advocacy• Wrote company press releases and position/policy statements and managed media requests to maintain the brand and ensure • Implemented, managed, and analyzed data for a new marketing automation platform • Supervised a Communications Manager position, which was my previous role• Managing editor of a bi-monthly member magazine which was distributed to our 8,000 members across the country Show less

      • Senior Communications Manager

        Jul 2019 - Jul 2021
      • Communications Manager

        Feb 2017 - Jul 2019
      • Marketing Coordinator

        Apr 2015 - Feb 2017
    • Wisconsin department of children and families

      Aug 2021 - now
      Communications specialist-senior

      • Provides strategic direction on communications across the Early Care and Education Division • Contract lead for a third-party advertising vendor and helps develop on-brand, paid media campaigns targeted towards parents and providers across Wisconsin• Assists in coordinating statewide media visits and press releases to bring awareness to important campaigns and grants• Serves as lead of an internal, multi-disciplinary communications workgroup for the whole division • Creates and implements content for website, listserv and newsletter messages, print materials, infographics, social media, and presentations/webinars – ensuring communications are written in plain and inclusive language and are 508 compliant, when applicable Show less

  • Licenses & Certifications

    • Digital marketing certificate

      University of wisconsin-milwaukee
      May 2017