
Timeline
About me
Real Estate Broker @ Castelhana - A Dils company
Education

Nova school of business and economics
2014 - 2016Master of science (msc) management
Nova school of business and economics
2010 - 2014Bachelor of science - bs managementActivities and Societies: Student-worker: Front of House Coordinator at Centro Cultural de Belém, responsible for a team of 15 pax (promoted after 3 years of Staff).

Nova school of business and economics
2018 - 2019Post-graduate course people and talent managementThis Executive Education post-graduate course tackles the challenges of attracting and retaining productive talent from a perspective that views HR as strategic "assets", crucial for the survival and growth of modern companies.
Experience

Unilever
Jan 2014 - Sept 2014 Charged with the daily management of the Cash & Carry Division. Prepared sell out and pricing information. Guaranteed Customer Trade Conditions updates (SAP). Project team member: Inauguration of Recheio Cash&Carry, Loures | Verified products’ availability and correct display; organized a show-cooking session with UFS Chefs with UFS products. Charged with the daily management of the Cash & Carry Division. Project team member: Inauguration of Recheio Cash&Carry, Loures. Verified products’ availability and correct display; organized a show cooking session with UFS Chefs with UFS products.
Sales Assistant Manager – Unilever Food Solutions
Jan 2014 - Sept 2014Assistant Sales Manager
Jan 2014 - Sept 2014

Unilever
Jun 2015 - Feb 2017Digital marketing assistant – unilever food solutions Contributed to the team’s productivity and strategic thinking by creating a KPI Dashboard. Created the Operators Database: achieved a record number of registrations (300 in less than 2 months). Engaged personally with Operators to better the assistance provided by the team and to increase website traffic by posting more relevant contents. Project Team member: UFS website. Co-developed Portugal’s version of Unilever Global’s new digital CRM platform (tested also – and only – in the UK and China). Show less

L'oréal
Feb 2017 - Oct 2017Product manger roger&gallet Developed and implemented marketing initiatives to ensure successful product launches: development of 360º communication plans. Created and managed innovative POS materials in order to increase sell-out and maximize visibility in store in Pharmacies and Para pharmacies¸ obeying foreign rules and adapting them to local culture. Created the first breakfast with 5 customers in order to understand the visibility of Roger&Gallet in store and how to increase awareness to their customers. Defined and implemented the Marketing & Communication Plan - Social Networks management in order to maximize visibility online. Elaborated monthly market and brand analyses.Project Coordinator: Launch of Extrait de Cologne Ensured that all Pharmacies and Parafarmacies had product in store before the launch Guaranteed that all Pharmacies and Para Pharmacies had the visibility materials in store before the launch. Guaranteed all sales representative had all the information and knowhow about the products: created a booklet with all respective information: SKU, RSP, characteristics of each product. Show less

Nova school of business and economics
Nov 2017 - Nov 2021Student recruitment & admissions officer (undergraduate candidates)Recruitment & Onboarding Doubled the number of foreign applications compliant with Nova SBE’s entry requirements by identifying and responding to the immediate communication needs of millennials and by adjusting recruitment pitches to various cultural sensitivities. Increased by 150% the number of Special Contests’ successful applicants by inviting applicants to visit the campus and responding to their specific anxieties. Facilitated the integration of Portuguese and foreign undergraduates through the revision and implementation of Nova SBE’s Onboarding strategy, in line with the institution’s international brand of excellence. Promoted Nova SBE’s state-of-the-art new campus by proposing and organizing the first ever Nova SBE’s Welcome Week. Overcame the Covid-19 confinement's limitations by setting up the first Open Day Webinar, attended by 200+ participants (target was 100). Counselled prospective students on admission requirements, deadlines, and Visa-related issues. Authored the annual report on undergraduate applications.Social Media Devised & executed a multi-platform communication plan to boost brand awareness, solidify Nova SBE’s unique positioning in the Portuguese market and generate leads by publicizing Campus Visits, Open Day Webinars and actions targeting Special Contests applicants. Ensured that Nova SBE’s digital channels uniquenesse and efficiency in managing applicants’ expectations; increasing awareness regarding courses, clubs & networking; and solidifying Nova SBE’s brand by studying the competition’s communication (in PT and abroad). Marketing Planned & coordinated Nova SBE’s presence at Education events and welcoming activities for new / prospective students. Approved visibility materials; managed logistics & Ambassadors’ and colleagues’ availability; Nova SBE’s PoC. Circumvented Nova SBE’s policy of not using agents by approaching universities in new markets to establish brand enhancing partnerships. Show less

Vanguard properties portugal
Dec 2021 - Jan 2025▪ Coordinating the decoration of show homes and common areas of the projects, in collaboration with external interior design teams;▪ Participating in the strategic definition of the department and preparation of the department's corporate presentations;▪ Participating in the development of commercial plans, layouts, and finishes, in collaboration with the Project Management team;▪ Coordinating the photography and video production process, from choosing suppliers to monitoring the production sessions;▪ Monitoring the development of projects on site in relation to the work of the Concept & Lifestyle department;▪ Providing logistical support in choosing materials/decoration for various purposes related to Vanguard Properties offices, sales stand, or events;▪ Coordinating the purchase of materials and contact with suppliers;▪ Definition and management of the department's budget, expenses, and invoice payments.▪ Managing fixed assets. Show less
Concept and Lifestyle Manager
Apr 2022 - Jan 2025Sales and Strategic Partnership Manager
Dec 2021 - Apr 2022

Castelhana - a dils company
Jan 2025 - nowReal estate broker
Licenses & Certifications

Abitur | zeugniss der allgemeinen hochschulreife
German school of lisbon
Mos excel specialist
Nova school of business and economics
Employee engagement
LinkedinFeb 2020
Volunteer Experience
Volunteer Staff
Issued by Missionaries of Charity on Aug 2010
Associated with Joana Sousa e Holstein
Languages
- poPortuguês
- geGerman
- enEnglish
- spSpanish
- frFrench
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