Experience

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  Liaison resources

  Jun 2008 - Aug 2016

  ~ Managed the Small & Medium Business software & peripheral catalog.~ Collaborated with advertising and promotion managers to promote software and peripherals.~ Analyzed performance of all marketing programs to identify the best opportunities for optimization.~ Partnered with internal stakeholders to define marketing program requirements. ~ Designed sales presentations and product demos to train sales force on product benefits and offerings.~ Developed innovative and targeted collateral to support overall product branding objectives.~ Segmented the market and optimized all segment product mix elements, including product positioning, product bundling, and pricing.~ Led various incentive programs and contests designed to support achievement of production goals.

  • Dell | Adobe OEM Product Marketing Manager

    Feb 2011 - Aug 2016

  • Dell SMB Software & Peripheral Merchandising Brand Manager

    Aug 2009 - Jan 2011

  • Dell | McAfee OEM Security Brand Manager

    Jun 2008 - Jul 2009
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  Dell

  Aug 2016 - Sept 2017

  Adobe oem product marketing consultant

  ~ Planned, executed and evaluated quarterly sales rep engagement and training programs for the Austin, Nashville and Oklahoma City campuses.~ Collaborated with global counterparts in Hyderabad & Manilla to share and implement best practices.~ Collaborated with the Dell & Adobe product group on product launches throughout the OLP process, working in tandem with merchandiser and online teams to ensure consistent branding, offerings, pricing and product story.~ Developed and executed quarterly marketing plans including marcom, promotional and sales engagement activities to achieve regional operating plan commitments for Adobe OEM products sold through online sales channels.~ Provided quarterly marketing plan and proof of execution to both internal and external partners, and presented regional results at QBR's.~ Coordinated and attended call center sales engagement activities to drive brand awareness, product knowledge and momentum for Adobe OEM partner.~ Managed all marketing development funds and programs.~ Influenced and worked cross functionally with internal teams and external partners to exceed both MDF goals and partner expectations.~ Worked with partner and internal online, pricing, brand and product management teams to establishmerchandising and messaging strategies.~ Worked directly with merchandising, go-to-market, online and pricing teams on project development,branding, promotional offers and placement strategy. Show less

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  Oracle

  Sept 2017 - Jul 2021

  Senior sales program manager erp | epm | scm | hcm saas expansion

  ~ Planned, organized, managed, and executed strategic sales plays, campaigns, and sales roadmaps for the SaaS expansion teams for Oracle Digital, focusing on ERP, EPM, SCM & HCM, collaborating with product management, product marketing, solution engineers, competitive intelligence, partners, and sales leadership teams. ~ Generated net new pipeline through implementation of successful strategic and marketing campaigns.~ Spearheaded the Compete Pilot program ~ Engaged in many areas of business development which included strategy, programs, demand generation, building pipeline, increasing deal size and account planning.~ Monitored program activities, collected data, created reports and presented findings to senior management.~ Planned and conducted staff meetings to brainstorm new ideas and delivered program and milestone updates.~ Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs. Show less

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  Dell technologies

  Jul 2021 - Dec 2021

  Consultant, project/program management

  ~ Drove business transformation from a customer, sales and channel perspective. Using research to informdata-driven decision making along the journey.~ Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.~ Interacted with customers and partners to identify business needs and requirements.~ Updated stakeholders on key milestones for projects.~ Monitored progress of programs, using and applying programming documents and program directives. Show less

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  Hubspot

  Jul 2022 - now

  Senior business development program manager