
Timeline
About me
Client-Centric Sales Strategist | Empowering Teams for Greater Impact
Education

Louisiana state university
1999 - 2003Bachelor of arts - ba english, writing and culture; communication studies (minor)Aktiviti dan Persatuan:LSU Honors College Advocates, Women's Rugby Team, Writing Center Tutor
Experience

The advocate
Sept 2004 - Jan 2008Advertising representative• Project leader of weekly news and advertising section in a new market, generating 40 new clients and over $115,000 in the first 6 months• Develop client relationships with over 70 accounts; tailor campaigns to clients’ needs• Creative Services Office Assistant & Proofreader

Alwayscare benefits
Jan 2008 - Jan 2010Marketing coordinator• Conceptualize, create, and implement national marketing campaign for group ancillary insurance products• Coordinate nationwide events, including industry expos and personal client meetings: manage budget and guest lists, negotiate vendor prices and prepare cost proposals, ensure timely delivery of sales/promotional materials• Design sales materials, press releases, quarterly newsletters, and interoffice media using Adobe applications and ensure timely submission; negotiated 40% off annual advertising rates in 2009 with premiere placement in trade magazines• Schedule, coordinate, and attend group enrollment meetings and benefit fairs Tunjukkan kurang

Alwayscare benefits (starmount life insurance co)
Jan 2010 - Feb 2011Enrollment specialist• Educated and enrolled employee groups in ancillary group benefit programs in Louisiana/Mississippi/Texas territory• Developed and maintained professional relationships with Employer Groups, Insurance Brokerage Firms, and other Carrier Representatives

Gallagher
Feb 2011 - Apr 2019- Managed public health benefit accounts including university and hospital system clients; collaborated with carriers and vendors to execute plan design and member engagement strategies.- Onboarding and resource training for M&A partners including Salesforce, marketing strategy, shared resource folders and websites- Directed marketing projects and responses to RFPs, driving sales performance and revenue growth.- Optimizing sales processes through training and data analysis as Salesforce Champion.- Created and executed comprehensive training materials for sales teams and large-scale training events, coordinating logistics and content in collaboration with senior and corporate leadership. Tunjukkan kurang • Managed Top 10 Nationwide GBS Account, and the largest account for the Louisiana Branch – an academic and charity hospital system with 21 Human Resource Office locations, 3 payroll systems, 13,500 employees, and 25,000 individual members, including the full staff of the Louisiana Legislature. Maintain compliance and legal standards for client administration of benefit plans. Assist client by producing communication tools for employees including annual benefit packages, website edits, quarterly news updates, annual enrollment presentations, and healthcare reform updates. Tunjukkan kurang
Sales Support Manager / Marketing Project Manager
Jan 2013 - Apr 2019Account Manager
Feb 2011 - Jan 2013

Penn mutual
Jan 2019 - Sept 2020Regional marketing manager• Marketing Strategist for offices in Baton Rouge, LA; Houston, TX; Rochester, NY; Raleigh, NC• Sales team & leadership development • Manage 8 Social Media accounts & 4 Agency websites• Conceptualize and design Marketing Cloud campaigns for recruitment, client management, prospecting, and Adviser onboarding• Analyze engagement trends to drive outreach strategies• Develop training & development content: Personal Branding, Social Selling, Goal Management, Event Planning

Ochsner health
Sept 2020 - nowDuring the height of the Covid pandemic, I left my comfortable remote job in the financial services industry to jump directly into the healthcare fire. Small businesses and large corporations alike were struggling to keep their employees safe and healthy while keeping their doors open. I embraced an opportunity to bring healthcare solutions to business leaders providing for the wellbeing of their employees and their companies.I now manage a specific solution - our Digital Medicine program - for corporate clients. With my experience in crafting unique marketing campaigns and pointed communications, I work working cross-functionally to address customer needs and drive program enrollment. My passion for supporting compassionate employee benefit leaders, combined with my experience in the B2B2C space, positions me well to effectively support our enterprise customers. I currently serve as strategic account manager for 20+ key employer and payer clients, aligning remote patient monitoring and chronic condition management solutions with client objectives and health outcomes.- Design and implement client lifecycle engagement strategies to drive retention, upsell opportunities, and member enrollment growth.- Lead cross-functional collaboration across Business Development, Clinical, Marketing, and Product teams to develop scalable sales enablement and client education resources.- Identify gaps in client engagement processes and develop training materials, marketing assets, and onboarding programs to address needs and drive adoption.- Deliver strategic reporting and performance reviews to key accounts, translating clinical and engagement data into actionable insights and expansion opportunities. Tunjukkan kurang
Strategic Key Accounts Manager
Feb 2023 - nowSr. Business Development Representative
Sept 2020 - Feb 2023
Licenses & Certifications
- View certificate

Top 10 marketing challenges
LinkedinApr 2019 - View certificate

Account-based marketing foundations
LinkedinApr 2019 
Volunteer Experience
Media & Events Chair
Issued by Baton Rouge Association of Health Underwriters on Jan 2022
Associated with Julie RuffnerLeadership Ascension Class of 2022
Issued by Ascension Chamber of Commerce on Jan 2021
Associated with Julie RuffnerProgram Investment Volunteer
Issued by Capital Area United Way on Jul 2018
Associated with Julie Ruffner
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