
Thura Zaw
Marketing Executive

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About me
Marketer | Master's Degree in Marketing
Education

National Management College
2007 - 2010Bachelor of Business Management Qualified to enter MBAActivities and Societies: Badminton Club, Social Activity Clubs Business Management, Marketing Management, Sales Strategy, Human Resources Management

University of Gloucestershire
2023 - 2024Master's degree Marketing
University of Gloucestershire
2023 - 2024Master's degree MarketingThis MSc. Marketing program helped me gain a thorough grasp of advanced marketing ideas, theories, and methods. I obtained knowledge of consumer behavior, market research, branding, digital marketing, and strategic marketing management, giving me the ability to tackle complicated marketing issues. This program emphasized strategic marketing planning, teaching me how to create, implement, and assess successful marketing strategies that correspond with organizational goals. I learned how… Show more This MSc. Marketing program helped me gain a thorough grasp of advanced marketing ideas, theories, and methods. I obtained knowledge of consumer behavior, market research, branding, digital marketing, and strategic marketing management, giving me the ability to tackle complicated marketing issues. This program emphasized strategic marketing planning, teaching me how to create, implement, and assess successful marketing strategies that correspond with organizational goals. I learned how to do market assessments, identify target markets, and create integrated marketing programs that produce desired results.In the age of digitalization, the MSc program provided me with extensive understanding of digital marketing tactics and technologies. I discovered how to use social media, content marketing and email marketing to increase brand awareness, engage target audiences, and drive conversions in the digital world. Show less
Experience

Quarto Products
Nov 2009 - Feb 2014Marketing Executive• Collaborating with the marketing team to create and implement firm marketing strategies focused on promoting the company’s goods and services to increase brand visibility.• Managing the company’s website to upload new product photos and update price information to ensure that all modifications are carried out accurately and timely.• Taking charge of supervising the company's marketing efforts, ensuring that they are aligned with strategic goals and executed flawlessly across all platforms.• Coordinating and managing tradeshow events, from planning and logistics to execution, to successfully promote the company’s goods and engage potential buyers.• Creating compelling and relevant content for a variety of marketing products, including brochures, flyers, social media postings, and website pages to ensure that the material is consistent with the brand guidelines and appeals to the intended audience.• Contributing to the production of visually appealing marketing materials while maintaining consistency in branding and messaging.• Creating engaging blogs and emails that showcase our goods, market trends, and business developments. Sending out newsletters frequently to keep clients informed and interested.• Monitoring and analyzing the effectiveness of marketing campaigns and activities, offering insights and recommendations for optimization to promote ongoing development. Show less

MONIN
Apr 2014 - Nov 2022Marketing Manager• Overseeing interactions with a wide portfolio of B2B customers (700++), Sub-distributors (10+) and 2 biggest retailers in Myanmar, assuring great service and cultivating long-term collaborations.• Providing and liasing with Asian Country Sales Manager of the brands’ principal side for monthly, quarterly, and annual sales and marketing progress reports by using Excel formula such as Pivot tables, sumif, etc.• Successfully implementing the Limited Time Offers (LTOs) program for MONIN brand premium syrup with international franchise brands like Gloria Jeans, Coffee Bean & Tea Leaf, KFC, Tom N Tom's, and Burger King.• Controlling stock and inventory by corporate policies and procedures.• Collaborating with the logistics manager to plan and coordinate yearly product shipping.• Organizing cocktail and coffee contests for bartenders and baristas, brand awareness events, tradeshows, training courses, New Product Development (NPD) programs and brand partnership events with Coca-Cola, Nestle, Pepsi Co and Unilever.• Planning the social media posts schedule and supervising the graphics and social media presence of t the company's brands on Facebook, Instagram, LinkedIn, Telegram, WhatsApp and other social media platforms. • Collaborating with brand principal side marketing team members to create corporate brochures, flyers, blogs, recipe sheets, newsletters, and email marketing to increase brand recognition. Show less

Out of the box graphics design solution
Apr 2018 - nowFounder• Tailoring content and designs to each client's brand identity, target audience, and marketing goals. • Designing a consistent brand presence on many social media sites, such as Facebook, Instagram, LinkedIn and others.• Implementing unique and creative tactics to help customers' brands and goods stand out in a competitive marketplace.• Developing a complete marketing strategy based on each client's specific needs and goals. • Recommending and implementing strategic initiatives that will increase brand visibility, engagement, and conversion rates.• Providing proficient advice and consulting to customers regarding branding and rebranding projects. • Generating creative branding strategies and solutions to assist customers in developing a strong and memorable brand identity. Show less

McDonald's
Feb 2023 - nowCrew Member
Licenses & Certifications
- View certificate

Advanced Email Marketing
SimplilearnApr 2024 - View certificate
.webp)
AI-Powered Performance Ads Certification
Google Digital Academy (Skillshop)Mar 2024 - View certificate

Gemini in Gmail
Simplilearn AlumniNov 2024 - View certificate

Analytics Simternship
StukentMar 2023 - View certificate

YouTube and Video Marketing
SimplilearnApr 2024 - View certificate

Introduction to Image Generation
SimplilearnApr 2024
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