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Belinda Guok

Belinda guok

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  • Timeline

    Apr 2001 - Dec 2005

    Senior Product Specialist

    Merck
    Jan 2006 - Dec 2008

    Brand Manager

    Mead Johnson Nutrition
    Selangor, Malaysia
    Jan 2009 - Aug 2012

    Product Manager

    Novartis
    Sept 2012 - Dec 2018

    Regional Marketing Development Lead, Asia Pacific, Middle East, Africa

    GSK
    Singapore
    Jan 2019 - Jul 2020

    Senior Brand/Marketing Communication Manager

    POKKA INTERNATIONAL PTE LTD
    Aug 2020 - Oct 2021

    Marketing - Juvederm (ANZ) (contract)

    Allergan
    Current Company
    Mar 2022 - now

    Marketing - Lady Jayne & GLAM

    McPherson's Consumer Products Pty Ltd

  • About me

    Marketing & Commercial Leader-Business Development, Market Expansion & Strategy, Product Launch, Digital Marketing

  • Education

    • University science malaysia

      1996 - 2000
      Bachelor of pharmacy (b.pharm.) pharmacy honours

  • Experience

    • Merck

      Apr 2001 - Dec 2005
      Senior product specialist

      Have a good track record of increasing product usage and dramatic expansion of customer base for a wide range of products; cardiovascular, anti-infectives, HIV, respiratory, opthalmology, anti allergy and rheumatology

    • Mead johnson nutrition

      Jan 2006 - Dec 2008

      Full ownership of Enfa Infant Category and specialty milk formulas for SEA markets Sales leader in a team of 5, led team in achieving sales targets, recommendation and rotation shares in the hospital and clinics.

      • Brand Manager

        Jun 2007 - Dec 2008

      • Senior Medical Sales Executive

        Jan 2006 - Jun 2007

    • Novartis

      Jan 2009 - Aug 2012
      Product manager

      Responsible for all marketing aspects of total Consumer Healthcare OTC portfolio (Voltaren, CaC Sandoz, Lamisil, Otrivin, Nicotinell etc) planned and launched new brands (ie. Benefiber, Calcium D Sandoz) in the healthcare environment

    • Gsk

      Sept 2012 - Dec 2018

      - Developed and implemented regional strategies, business planning, portfolio management of GSK Consumer Healthcare (ie. Panadol, Physiogel, Horlicks, Sensodyne, etc)businesses in Asia Pacific, Middle East and Africa- Led in identification of white space opportunities projects- Championed Focus for Growth Initiatives that led to optimization of funds and improved profitability- Developed regional strategic directions and high growth plans for the AMA region- Key interface with area and global teams to develop strategic business plans and marketing programs - Innovation lead in new pipeline development and idea generation Show less

      • Regional Marketing Development Lead, Asia Pacific, Middle East, Africa

        Jan 2016 - Dec 2018

      • Global Multi Channel Marketing Manager

        Jan 2015 - Dec 2015

      • Vaccines Marketing Manager

        Sept 2012 - Jan 2015

    • Pokka international pte ltd

      Jan 2019 - Jul 2020
      Senior brand/marketing communication manager

      Led team of 5 members to oversee total POKKA branding, positioning, marketing strategy, digital campaign development/implementation, management of marketing support services ie CRM, Corporate communications and agency management of the company

    • Allergan

      Aug 2020 - Oct 2021
      Marketing - juvederm (anz) (contract)

    • Mcpherson's consumer products pty ltd

      Mar 2022 - now
      Marketing - lady jayne & glam

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Belinda Guok
      GSK Global Employee Recognition Award GSK Dec 2015 Awarded the “Global Medical Excellence Awards 2015 – APNASA nominee” award for the digital project, "Moving the needle from ‘Cannot to Can’ (MCM in Singapore). Pioneered and spearheaded the development of the Digital playbook for use in the pharmaceutical business in APAC region.
    • Awarded to Belinda Guok
      MJ Mancom Award Mead Johnson Nutritions Jun 2008 Given Mancom Award for a job well done in successful launch of the Ninja/Olio project (Introduction of plastic nursettes for hospital ward feeding system)
    • Awarded to Belinda Guok
      Dean List University Science Malaysia Jun 2000
    • Awarded to Belinda Guok
      Dean List University Science Malaysia Jun 1999