
Timeline
About me
Business strategy and development | Innovation | Strategic planning | Tech products
Education

Universidade federal do rio grande do norte
1990 - 1994Bacharelado em engenharia engenharia civil
Carleton university
2017 - 2018Master's degree technology innovation management (ongoing)
Fundação getulio vargas
2002 - 2003Master of business administration (mba) economia e gestão empresarialGestão de pessoas, macroeconomia, contabilidade, etc.

Universidade federal do rio grande do sul
1999 - 1999Especialização em engenharia engenharia estruturalEspecialização em estruturas de concreto armado, concreto protendido, concreto especial, alvenaria estrutural e estruturas metálicas.
Experience

Meucarango.com
May 2000 - Jan 2013Co-founder and directorManaging a team of 15- Developed with two partners the business plan and launched the web platform “Meucarango”, focused on connecting vehicles buyers and sellers- Managed the product backlog and roadmap since inception, creating new features and strategies to overcome small regional competitors during territory expasion- Managed the entire company’s budget, allocating resources to each department- Managed and planned the company’s human resources reaching a peak of 50 employees- Led the expansion to 9 states across the Brazilian Northeast region, becoming the regional leader- Led a team of 9 sales representatives in different states working in a fast-pace environment- Established strategic alliances including the acquisition of two regional players leading to consolidation of “Meucarango” in the Brazilian Northeast region- Developed a new method of photo capture and processing, a key point of success and differentiation during M&A negotiation Show less

Ec engenharia e consultoria
Jan 2001 - Jun 2006Construction managerReporting to the Executive Director, with a team of 8- Budgeted and managed public constructions (from US$4M to US$12M), such as new buildings for the Federal Police, Public Ministry, Legislative Provincial House and Convention Centre- Led a team of three engineers and 300 workers during the construction of multiple public buildings- Negotiated and managed third-party contractors and suppliers

Webmotors
Feb 2013 - Jun 2015Reporting to the Sales Director, managing a team of nine regional sales managers- Created, hired, and trained the regional sales team, responsible for 80% of national B2B sales- Developed commercial strategies to boost indirect sales using partner channels, mainly Santander Car Finance team- Led sales executives in negotiations with major groups of dealerships countrywide- Led the development of a new tool to provide real-time information to Santander C-level, which increased engagement and removed barriers in the cross-company collaboration- Collaborated with the product development team to create new features based on relevant feedbacks of clients leading to new forms of revenue- Elected the member of Webmotors in the Santander Finance board by providing a clear and articulated communicationMain results:- 10% yearly increase in the number of dealers- 15% yearly increase in the total of advertised vehicles- 20% yearly increase in revenue Show less - Developed regional sales strategies, aligned with national strategies and ones deriving from the acquisition of main regional competitor (Meucarango.com)- Defined regional sales targets aligned with all internal stakeholders - Led a team of six sales managers from different backgrounds and company cultures regarding acquisition of Meucarango.com- Developed proactive relationship with clients, and creatively initiated solutions to meet customer needsAlthough the combined revenue was expected to slightly shrink due to the customers' overlap, revenue increased by 30% yet in the second year post-acquisition Show less
National Sales Manager
Oct 2014 - Jun 2015Regional Sales Manager
Jan 2014 - Sept 2014Project Manager
Feb 2013 - Jan 2014

Careway
Jul 2015 - Jul 2017Co-founder and directorRemote from Canada- Developed with four partners the business plan, early prototypes, growth strategies, and launched the web tool Careway.com.br, focused on connecting customers to beauty clinics- Developed sales and marketing strategies to expand sales pipeline- Managed IT third-part company in charge of creating the web interface

Carleton university
Mar 2018 - Sept 2019Process consultantReporting to the Scheduling and Examination Services Manager- Coordinated a variety of processes impacting customers` experience, internal efficiency, and other departments` activities, resulting in better team collaboration and flawless experience for customers- Modeled mapped processes according to the BPMN – Business Process Model and Notation – standards- Analyzed modeled processes to identify bottlenecks, inefficiencies, sources of delay, and recommended solutions and improvementsReduction from 21 to 14 days, the time needed to organize the logistics of rooms, invigilators and supplies for running final exams, yet eliminating/decreasing the risk of errors negatively impacting students Show less

Sopha tecnologia
Mar 2021 - Nov 2021Product consultantReporting to the CEO, with a team of three people- Assisted the CEO during the process of the IT team internalization, being a mentor to the new team- Received new clients' requests, analyzed and transformed, when necessary, in new product specifications that create value to the company- Supported the product roadmap and backlog, aiming at the right balance between the strategic and the urgent issuesIn 5 months took the company to a more reliable and stable product scenario, generating a higher team motivation, and +75% feature releases Show less

Consorcio novo hospital (a. gaspar / ramalho moreira)
Feb 2024 - Feb 2025Contract manager* Managed the construction contract for the new Hospital Municipal de Natal (New City Hospital) (25,805m2). Handled the first block with 100 beds (1,600m2) in just 9 months of work, including ideation and project development. * Managed the relationship with various stakeholders (suppliers, designers, technical team, board of directors), always seeking efficiency with safety and legal compliance. * Played a key role in conflict resolution, deadline management, and budget control.
Licenses & Certifications

Mba
Fundação getulio vargas e universidade paulista
Languages
- poPortuguês
- inInglês
- frFrancês
- esEspanhol
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